Good Kids

Our founder spent a very tight 36 hours in New York City:

Attended the Small agency network host office discussing how small shops don’t win despite their size they win because of it. Fewer hands between the spark and the fire 🔥

squeezed in a coffee with to celebrate the speed that is building (follow them)

Joined the Shorty awards for the 3rd year. the bar for what earns attention has never been higher! Congrats to some of the winners at & ! surprised the room to introduce an award for

Locked in with our client are there an NY HQ,
What’s next is going to turn heads!

Spent the past few weeks deep in the work—reviewing and helping shape this year’s The Webby Awards nominees.

Now it’s out of our hands.

The People’s Voice is officially open.

We’ve done our part behind the scenes. Now it’s up to the internet to decide what takes it home. Always interesting to see what actually cuts through when the audience takes over.

vote.webbyawards.com

Key dates:
• Voting closes April 16
• Winners announced April 21
• Celebration May 11 (NYC)

New Yorkers have seen it all.
Now’s your change to show ‘em something they haven’t seen before.

Our own Steve Rock is joining the New York Festivals Shortlist Jury this year.

Official entry deadline is April 23rd.
www.newyorkfestivals.com

135 million people just watched the best brand activation of the year.

Honored to be featured in alongside some incredible creative voices breaking down what made Bad Bunny’s halftime show a masterclass in cultural storytelling and production design.

The Super Bowl is the last monoculture moment in media. And Sunday proved that authenticity doesn’t just play on the big stage, it wins on it.

Full article in bio 🔗
Thanks

EXPERIENTIAL STOLE THE SHOW.
From the barrio to the Bay Area, didn’t perform on a stage. He built a textured world.

Cane fields. Paleta carts. Barbershops. Boxing gyms. Wedding altars. Real tiendas. Real stories.

The set design wasn’t a backdrop. It WAS the performance with A REAL wedding. A Grammy to his younger self. Every country in the Americas called out by name. This is what happens when culture leads and spectacle follows.

This was a love letter to people who rarely see themselves reflected at this scale. A halftime show that said: you matter. Your story matters.

For creators and producers, take notes:
• executed perfectly within insane timelines and weight restrictions, providing clever workarounds with dancers as sugarcane and palms, incredible fabrication, and outstanding choreography, proving that season production values reign supreme
• Authenticity scales when it’s built from the inside
• Story beats spectacle when it’s real
• Love always plays bigger than ego

Bad Bunny didn’t just put on a show. He held up a mirror. America looked beautiful in it.

“The only thing more powerful than hate is love.”

What’s the first thing we notice at an event?
For ; It’s the energy. Always the energy.

was happy to weigh in with alongside peers at and other shops on what separates a forgettable room from a truly magnetic one.

Spoiler: it’s not the budget, the step-and-repeat, or the QR codes.

It’s how the space feels the second you step in.
😎What do you think makes a great event? 😎

Thanks for the mention
Full story here:
https://www.bizbash.com/event-production-planning/what-event-profs-notice-first-when-they-walk-into-an-event

It was a pleasure to weigh in on the future of events with the homies at .

“I want to trade gimmicks for real magic. Too many events right now feel like bad theater—loud, expensive, and instantly forgettable. ... At , we believe every customer is just one great experience away from becoming a brand evangelist. That kind of loyalty isn’t bought with hype. It’s earned through moments that surprise, delight, and connect on a human level. Whimsy matters. It’s not fluff. [It’s] brand strategy built to wow. The most effective events in 2026 will be the ones that spark wonder and leave people saying, ‘I didn’t expect that, but I’ll never forget it.’”

Thanks for the write up, fantastic clients and partners like and who see the value in going BIG, and to the Good Kids who strive for maximum whimsy

Read the full article at bizbash.com featuring fantastic insights and forecasts from other event other professionals like .kjr .in

from other event other professionals
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The came to life in NYC and we were lucky enough to help build it.

🧵 3,000+ guests
🎉 75K+ views
❤️ 39K+ likes
💬 1,300+ comments

celebrated their 5th Birthday at in Manhattan with nearly 3000 of their closest friends. This event was a love letter rooted in the joy of crafting, color, and community, with DIY friendship bracelets, custom Woobles, birthday cake popcorn and a Mio beverage bar!

Everything from a walk-in Wooble museum to a 64-foot coloring wall, Woobles yarn chandeliers & the debut of Cross Country Pierre: every inch was put together by hand * literally * by local NYC artists and tradespeople.

Big thanks to The Woobles for letting us stretch our imagination (and a lot of yarn).

is a playground for big ideas.
If your brand is ready to turn fans into believers IRL: DM us.