Nickey Rautenberg Norrish
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I'm passionate about all things digital marketing. While I do not think of myself of any type of "Guru" or "Ninja" - I'm pretty damn good at what I do.
Particularly skilled in web publishing, media buying, and data + analytics. Nickey Ra******rg is a Digital Marketing Strategist and Professional Development Trainer. She specializes in online sales strategies and offline growth strategies for service based businesses looking to nail their growth goals with profitable organic and paid traffic plans.
Cheeks hurt from smiling, calves hurt from dancing, heart full from nostalgia kind of night ❤️
04/27/2026
I don't usually do this. But here we are.
We recently had an experience at Nurse Chevrolet in Whitby that I can't stay quiet about.
Things go wrong with vehicles. We get that. That's not the issue.
The issue is that Dave wanted to have a conversation. He reached out and was ignored. So he used his time to go in person, and was met with hostility. Told to "get in your truck and get out of here."
That's not a miscommunication. That's a choice.
When your slogan is "It's the little things that count" - the little things count. How you handle a complaint. Whether you return a call. How you speak to someone standing in your lot just trying to be heard.
If you're in the Durham Region, Ontario area and considering Nurse Chevrolet, don't.
And if you run a business with a slogan about the little things - you should probably be living up to it.
04/26/2026
Becoming a mom for the second time almost killed me.
Three years ago today, I had a planned c-section that led to internal bleeding → emergency surgery → infection → sepsis.
Nearly two weeks in the hospital postpartum. Dave and Hailey with me. Paige living with her grandparents.
That was the start of becoming a mum of two babies under 18 months old.
Self-employed. Navigating neurodivergence. Even with so much support around me, the last three years have been tricky… yet full of the most pure joy.
I am a completely different person than I was five years ago.
Before kids, that thought would have made me cringe.
Now it makes me proud.
Hailey has taught me a lot. Mostly she’s taught me perseverance. That you can go through tough things, and come out ok.
That saying yes to offers from your village is crucial. That a scary start doesn’t define the chapter.
Happy 3rd birthday, sweet Hailey Abigail. 🤍
I’m marking today with compassion for the version of me that’s made it through the last three years - mostly unscathed - and so much gratitude for every person who helped carry us here.
So much love xo
Everything people see is sitting on top of something they don’t.
The business. The content. The composure ... or lack of... on a hard day.
None of it exists without the part that never makes it to the feed.
The stretch before Pilates when I haven’t slept enough.
The grocery order I placed at 11pm so tomorrow runs smoother.
The five minutes I sat in my car before walking back into the house.
Not because they’re impressive. Because they keep me functional.
For a long time, I didn’t really count those things.
If it didn’t produce something:a deliverable, a result, something someone else could see, it felt like it didn’t count.
So I kept deprioritizing the stuff that was actually holding everything together.
And then wondering why I felt like I was running on empty.
The unsexy stuff is the infrastructure.
It’s not the highlight. It’s what makes the highlight possible.
I’m still learning to value it the same way.
So much love xo
When did your bar for yourself get so high?
I don't know when it happened for me.
At some point the standard just... moved. And I kept moving with it.
Never really questioning it. Just assuming that if I could do more, I should. If I could be better, I needed to be.
And I'd never set that bar for anyone else.
If a friend told me what she got done this week: the clients, the kids, the appointments, the mental load running in the background of all of it, I'd tell her she was doing an incredible job. I'd mean it.
I don't say that to myself.
I look at the same week and see what didn't get finished.
I don't think that's ambition anymore. I think it's just habit. A standard I put into motion and never stopped to question.
The version of me that would have been enough - she existed. She still does.
I'm just not always sure I'm looking at her. Or meeting her with enough grace.
So much love xo
04/17/2026
The AI Gap No One Is Talking About
There are three different things happening when someone says they "use AI."
And they are not the same thing.
1. Using AI
This is most of us.
You open ChatGPT, ask it to write a caption, clean up an email, brainstorm some ideas.
It saves time. It's helpful. That's real.
But it's not a strategy. It's a tool you pick up when you need it.
2. Adopting AI
This is the next layer.
You've started building it into your workflow more intentionally. You have prompts you return to. It's part of how you actually work, not just something you try occasionally.
Still reactive, but more consistent.
3. Integrating AI
This is where the people that use AI already are.
But these are systems that run without you. Outputs that reflect your voice, your thinking, your positioning - not just a generated draft you clean up after.
This level takes time, intention, and honestly? A clear sense of who you are and what you're trying to do before the AI can reflect any of that back.
The gap between those three is significant.
And the reason I bring it up isn't to make anyone feel behind.
It's because the online conversation has collapsed all three into one - and it's creating a lot of noise about where people actually are.
If you're using AI and it's helpful? That counts.
If you're nowhere near "integrated" yet? That's normal.
The pressure to perform fluency you don't have yet isn't useful.
Figure out what stage you're actually in. Build from there. But don’t pause. Don’t let discomfort with the ‘what ifs’ stop you from learning and implementing.
That's the only part that matters right now.
What category do you fall into?
04/16/2026
Hi hi! I’m Nickey.
I’m a self-employed marketing consultant doing life in small town, Ontario, not far from Toronto.
I’m an expert in the influencer marketing space; mostly working with brands on campaign ex*****on, and as an advisor on social media best practices for professional hockey players and executives.
I have two little girls and the most supportive husband.
I love to be social, but need to wear ear plugs in group settings.
I love learning new things, but struggle to put things into action.
I love what I’ve built, but question my decisions at least once a day.
Right now I’m exploring the shifts in social media happening with the integration of AI, and what that might mean for me - and all of us - over the next few years.
On this page you’ll find a mix of:
• What self-employment actually feels like
• Honest thoughts on growth as a mom and as a business owner, without losing yourself in it
• Social media and AI insider info, explained like a normal person
• The backs of my kids’ heads
• Whatever I can’t stop thinking about that week
If you’ve ever felt like you want more… but also don’t want to burn your life down to get it… you’ll probably feel at home here.
Welcome - I’m really glad you’re here.
So much love xo
Being good at something doesn't mean it's meant for you.
I spent a long time confusing the two.
I was capable. I delivered. People relied on me and I liked that - I still do. But at the end of the day, I'd feel like I'd spent everything on something that wasn't really feeding me back.
The hardest part wasn't the work.
It was that I couldn't explain this feeling.
From the outside, it was fine. More than fine. So the question I kept running into was: if you're good at it, why would you pivot?
As if competence is supposed to be enough of a reason to not expand my skills.
But being good at something simply means you figured it out. It doesn't mean it fits. It doesn't mean it's sustainable. It doesn't mean it has to be part of your life forever just because you were willing to do it well.
I think a lot of women are carrying this quietly.
Reliable. Capable. A little emptied out.
Wondering if wanting something different means we're ungrateful for where we've gotten to so far.
It doesn't.
It might just mean you've outgrown the fit - and your competence was never the ceiling. It was just the thing that made it harder to see the door.
So much love xo
03/29/2026
Nothing dramatic. Just a few quiet shifts I know will build the momentum I’ve been craving.
When people talk to me about wanting to work for themselves, the fear of failure always comes up. But I’m always fascinated by what people think results in failure.
In my experience, most business owners don’t fail simply because they didn’t work hard enough. Things tend to fall apart because there’s not enough patience and too many pivots.
This applies to so many things in our lives.
New things to implement. New strategy. New topic. New plan. Never giving something enough time to compound, so it feels like nothing is working.
That’s when the panic kicks in… and you start reaching for the next thing. The constant second-guessing and lack of focus is what really interrupts momentum and stalls growth.
The shift is simple: stop looking for “what else” and double down on what’s already in front of you. Even if it’s small. Stay with it a little longer than feels comfortable.
Look at the last 90 days. Pick one thing and commit to it for the next 30 - no starting over.
So much love xo
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