Pink Pirate Co.

I love moments like this.

FestyBites just won 🏆 and while I can’t take credit for the product itself, I did have the opportunity to design the packaging that brings it to life on shelf.

In a crowded market like pet supplements, you don’t always get a second chance to explain your product.

You get a few seconds.
Maybe less.
That’s where packaging comes in.

This direction was bold, playful, and intentionally different and built to stand out in a space where many brands blend together.
Because great products deserve to be seen.

This PR box was more than a box, it was a turning point.

As Lemongrass Farms leaned into a bolder direction, we brought that energy to life through high-contrast design, intentional storytelling, and details that actually make an impact.

Built to stand out.

Just a little tropical daydream in your feed 🌴🥥

I know my fellow Canadians are probably over winter right about now… so here’s a little tropical getaway for your feed. 🌴🥥

This brand project for Island Luxury Coconut Water was designed to feel like the tropics - fresh coconuts, lush greenery, and packaging bold enough to stand out on the shelf.

Basically… sunshine in a can 🌞.

From idea → shelf.

This is what happens when branding is built as a full system… not just a logo.

For Pet Relish, I developed the visual identity across:
Product packaging
Retail displays
Expo booth design
Marketing materials

Every piece working together to make the brand instantly recognizable.

If you’re building a product brand and want it to stand out on shelves, let’s talk.
PinkPirateCo.com

BrandStrategy RetailBranding PinkPirateCo

Some people think branding = a logo.

In reality it’s a f*ck ton more than that! Strong brands are built from systems.

Packaging.
Patterns.
Menus.
Product visuals.
Retail displays.

Every piece working together to create a brand that people recognize instantly.

This project for Luxe Leaf shows how strategic design can transform a product into a full brand experience. 🏴‍☠️

CONFESSION TIME: Im a font hoarder. lol.

No shame in my game—I have a zillion fonts on my computer, and yet, somehow, I always feel like I need just one more. 🫠 If you’re anything like me (aka a designer with an ever-growing font addiction), you know the struggle.

So instead of keeping my favs locked away in my endless font folder, I figured—why not share the love?

Welcome to , where I showcase standout typefaces to help you break free from your go-to fonts and spice up your designs.

Which one’s speaking to your creative soul? Drop a 🔥 in the comments for your fave & don’t forget to save this post for the next time your font library just isn’t hitting right.

Your brand story is more than just something you write on your website—it’s the foundation of trust, connection, and loyalty.

People don’t just buy products; they buy into values, emotions, and experiences. If your brand feels impersonal, forgettable, or inconsistent, it’s harder to build that deeper connection.

A powerful brand story answers:
✨ Why did you start this business?
✨ What problem did you face that led you to create this?
✨ How does your journey reflect what your audience is going through?

When your story is authentic and relatable, people see themselves in your brand—and that’s what turns a casual follower into a loyal customer.

So tell me: What’s the heart of YOUR brand? Drop it in the comments! 👇👇

Good design isn’t just for humans! We set out to make Festy Bites a brand that stands out in the pet industry—not just another ‘cute’ pet brand, but one that’s bold, strategic, and packed with personality. 🐶

The pet space is filled with cluttered, overdone packaging, so we took a minimal-yet-playful approach. With a modern color palette, custom patterns, and typography that feels fresh, Festy Bites doesn’t just sit on the shelf—it grabs attention.

Every detail was carefully crafted to create a strong brand identity across packaging, website, and socials, making Festy Bites instantly recognizable. Because smart branding isn’t just about looking good—it’s about building trust, connection, and excitement for pet parents (and their pups)!

Meet Sandwiches—a chunky, playful typeface stacked with personality. Perfect for bold branding, funky packaging, and designs that just hit different.

Swipe through to see it in action! From menus to merch, this font serves up BIG flavor in every letter. 🍞💥

💖 Now available at PinkPirateCo.com/shop
👀 Tag a designer who’d eat this up!