LandingCube

How are you attributing your off-Amazon marketing activities?

At LandingCube we help our users by allowing them to create Amazon Attribution tags within the system.

By allowing our users to create 𝘁𝗵𝗲𝗶𝗿 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲𝘀 𝗮𝗹𝗼𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗿𝗿𝗲𝘀𝗽𝗼𝗻𝗱𝗶𝗻𝗴 𝗔𝗺𝗮𝘇𝗼𝗻 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝘁𝗮𝗴𝘀 within the same process, we save them time and make sure no off-Amazon activities are not tracked.

Check us out with our free 21 days trial👉 https://landingcube.com/pricing/

#𝗮𝗺𝗮𝘇𝗼𝗻𝗳𝗯𝗮 #𝗮𝗺𝗮𝘇𝗼𝗻𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴
#𝗮𝗺𝗮𝘇𝗼𝗻𝗮𝗱𝘀 #𝗮𝗺𝗮𝘇𝗼𝗻𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 #𝗮𝗺𝗮𝘇𝗼𝗻𝘀𝗲𝗹𝗹𝗲𝗿
#𝗮𝗺𝗮𝘇𝗼𝗻𝗽𝗽𝗰 #𝗮𝗺𝗮𝘇𝗼𝗻𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

What is the most optimal time to start your Amazon advertising campaigns?

1️⃣ Is it when you get your first review?
2️⃣ When your product first gets checked in
3️⃣ Or when your product gets checked in and becomes available?

As a seller, I have tested starting my ad campaign in all three of the above scenarios. The one that I have the 𝗺𝗼𝘀𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗶𝘀 #𝟯, 𝘄𝗵𝗲𝗻 𝗺𝘆 𝗙𝗕𝗔 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝗰𝗵𝗲𝗰𝗸𝘀 𝗶𝗻 𝗯𝘂𝘁 𝗶𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 FBA bucket.

Why is this? Because in scenario #1 you are sacrificing too much time (the honeymoon period is around 30 days). While #2 sacrifices conversion rate as your product is not ready for prime shipping.

So turn on ads only when your products have c͟h͟e͟c͟k͟e͟d͟ ͟i͟n͟ and that advertised SKU is now ͟a͟v͟a͟i͟l͟a͟b͟l͟e͟.

#𝗮𝗺𝗮𝘇𝗼𝗻𝗳𝗯𝗮 #𝗮𝗺𝗮𝘇𝗼𝗻𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴
#𝗮𝗺𝗮𝘇𝗼𝗻𝗮𝗱𝘀 #𝗮𝗺𝗮𝘇𝗼𝗻𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 #𝗮𝗺𝗮𝘇𝗼𝗻𝘀𝗲𝗹𝗹𝗲𝗿
#𝗮𝗺𝗮𝘇𝗼𝗻𝗽𝗽𝗰 #𝗮𝗺𝗮𝘇𝗼𝗻𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

We increased Opopop's sales on Amazon by +30% within the first month of our partnership. 🔥

How did we do this? Partly by understanding where the traffic is coming from, significant DTC traffic means we need to 𝗽𝗹𝗮𝘆 𝗱𝗲𝗳𝗲𝗻𝘀𝗲.

We played defense by covering the listing as much as possible with the branded catalog.

It might be hard to make out, but Opopop's competition barely got any real estate in on their hero ASIN💪.

Operational experience matters, and this is where SellerMetrics excels.

#𝗮𝗺𝗮𝘇𝗼𝗻𝗳𝗯𝗮 #𝗮𝗺𝗮𝘇𝗼𝗻𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴
#𝗮𝗺𝗮𝘇𝗼𝗻𝗮𝗱𝘀 #𝗮𝗺𝗮𝘇𝗼𝗻𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 #𝗮𝗺𝗮𝘇𝗼𝗻𝘀𝗲𝗹𝗹𝗲𝗿
#𝗮𝗺𝗮𝘇𝗼𝗻𝗽𝗽𝗰 #𝗮𝗺𝗮𝘇𝗼𝗻𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

This is why you need to dig down to the Ads level in your Amazon Campaigns.⛏️

In situations where there is a large parent and child relationship, there is always a "hero variation" that performs much better than the rest. Hero variation should have much higher:

🔸CTR (Click Through Rate)
🔸CVR (Conversion Rate)
🔸Sales

The trick here is to make sure all ad spend is relocated to this hero variation. This in itself increases ROI in your ad spend

How are your Amazon advertising metrics trending? 📈

Using SellerMetrics' overview reporting you can see all key metrics laid out and broken down to the most granular details.🤯

Give us a try with a 14 Days trial 👉 https://dashboard.sellermetrics.app/signup

Here is how I use the Adjust Placement % (Bid+) to achieve the lowest CPC 📉 possible for my clients (Doesn't work in 100% of the cases):

🔶 Change Campaign Bidding Strategy to "Fix"

🔶 Set the target bid to just 20 to 30% of the suggested bid

🔶 Increase the "Top of search (first page)" placement by increments of 10% every 3 days 🔁 until you see traction in terms of clicks

Try it! Love to hear your results

Using Generative AI for your Amazon Business is for Real 😱

I wish I had these resources when I was selling on Amazon Full time, probably can cut my OpEx in half.

Here are some 9 PRACTICAL ways to use AI as Amazon sellers:

1️⃣Write Amazon Listing Copies

2️⃣ Keyword Research & Listing Optimization

3️⃣ Create Product Images

4️⃣Product/Competitor Research

5️⃣ Inventory Management

6️⃣Content Creation

7️⃣ Customer Service

8️⃣ Create Product Videos

9️⃣ Repricing

Anything else that I am missing? Comment below

On the list of bad advice, raising your price on Amazon might rank close to the top.

Increasing price is what Amazon doesn't want you to do, so let that sink in.😮

It does feel tempting to increase the price to improve your margins temporarily, but increasing the price blindly can put you in a negative spiral from which you never recover. 🌀

And I am not scaremongering, I've seen this play out countless times! 🙄

Let me say this if your price is NOT anchored to the market (aka the prices from the search results) you will fail, eventually CTR ⬇️ CVR ⬇️ Ranking ⬇️ Sales ⬇️

Guess you might be asking "So how can I increase my margins smart guy😒", glad you ask.

🔸See your Amazon listing as a portfolio, not on a child-level

🔸Focus on increasing AOV (average order value)

🔸Offer case pack variation 👉per product shipping cost ⬇️ margin ⬆️

🔸Offer color/type/style variation at a higher price

Following the above will increase your margins without sacrificing your rankings 😌

BUT if you do want to increase the price and do it in a smart data-informed way you can look into smart AI repricers such as and

Have you seen how your product looks on the mobile search results? 📱

If not then you should, if you go to your business report I'll bet you a significant amount of sessions (close to 50%) are coming from mobile.

Thus, you need to optimize your Product for mobile. Really two things you need to focus on to optimize for mobile

🔸𝗠𝗮𝗶𝗻 𝗜𝗺𝗮𝗴𝗲 👉 One angle, as large as possible to cover as much white space

🔸𝗧𝗶𝘁𝗹𝗲 👉 Your main keyword needs to be within the first 25 characters

You need to give the best and most accurate impression of your product within 3 secs🙋♂️

🚀6 Ways to Grow your Amazon sales in 2023 📈

What makes my list better than the rest is that these were actually applied and tested. Not a regurgitation from a Google search or response from ChatGPT 🤢

1️⃣ Off Amazon Traffic (10% from Brand Referrals nuff said)

2️⃣ Re-enforce your SEO using SQR in brand analytics or a tool such as dive software (best keyword research tool in the market IMO)

3️⃣ Create Virtual Bundles and advertise them on Sponsored Brands

4️⃣ Improve your Conversion Rates using Managed Experiments

5️⃣ Stack your Amazon coupons and prime exclusive deals (can get both badges if set up correctly 👌)

6️⃣ Saving the best for last, and that is to use direct mail. is my go-to for this

Am I missing anything else? Feel free to comment

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