Solara Communications

Wasting time with google drive, dropbox, we transfer...file management is so difficult. AIR may seem like our answer. Now to test it.

https://air.inc/landing/sem-lp-home-3?utm_medium=paid_newsletter&utm_source=stacked_marketer&utm_campaign=june_22_2022

Dickie Bush came up with a great strategy for your content ideas. It’s called the 4A Framework, and the idea is to create content based on one topic using four different angles:

Actionable: This is tactical content where readers gain insights they didn’t have before in the form of tips, hacks, curation, resources, and guides.

Analytical: Support your core idea with numbers and analysis. The goal is to help readers unlock a new way of thinking using trends, numbers, teardowns, and examples.

Aspirational: Motivate readers and help them understand what is possible. You can do this by using stories, biographies, lessons, advice to past-self, personal stories, mistakes, and so on.

Anthropological: Help readers understand the current state of things. Explore common fears, failures, struggles, and comparisons.

Dickie offers a real-life example of the 4A Framework. If the topic is money, we have:

Actionable: "I Will Teach You To Be Rich."
Analytical: "The Changing World Order."
Aspirational: "Rich Dad, Poor Dad."
Anthropological: "The Psychology of Money."

But you can take it even further by mixing these angles. Viral content is usually a combination of two or more angles:

Actionable + Analytical: “I’ve studied 100+ Landing Pages. Here’s why each one works.”

Aspirational + Anthropological: “I used to have a terrible relationship with money. Here’s how I fixed it.”

Aspirational + Actionable: “I’ve made millions of dollars investing in Bitcoin and Ethereum. Here’s how you can too.”

Analytical + Anthropological: “Studies show Bitcoin adoption is accelerating. But here’s why the case for why Bitcoin has less to do with technology and more with failing governments.”

-article from Stacked Marketing

Will you be trying this technique out?

This Sunday from 12pm to 5pm, celebrate with free food, live entertainment, swag bags and more.

Return July 11 to 15 for Brunch & Craft Week between 10am and 2pm. The kids will be entertained while the adults indulge in some yummy food and drink.

This is a fun-filled, free weekend of fun starting at South Common Centre on Saturday, June 25 from 11am to 4pm. Stay cool indoors and make some memories.

Huge business announcements:

1. Facebook rebranding - what will the new name be?

2. Spotify and Shopify are teaming up.

3. Paypal buy Pinterest.

Wow!!

How do you feel about this? Major faux-pas?

Canada Is Sorry for This Awful Wu-Tang Clan "Wu-Han" Shirt While the city of Ottawa's take on Wu-Tang Clan's iconic "W" wasn't the worst variation we had ever seen on a T-shirt, Canada has now been f...

Interesting concept and initiative to bring attention to the event industry.

The Live Events Coalition Is Hosting "Empty Events" to Bring Attention to the Industry The Live Events Coalition is hosting a series of events across the country to bring attention to this “invisible” industry.

Free Summit

Fast Forward: Summer Edition The Online Event for All Things Video

CDC recommending hospital staff use bandanas when masks run out. Hospitals are asking the public to sew masks. Here is a physician responding:

Please don't tell me that in the richest country in the world in the 21st century, I'm supposed to work in a fictionalized Soviet-era disaster zone and fashion my own face mask out of cloth because other Americans hoard supplies for personal use and so-called leaders sit around in meetings hearing themselves talk. I ran to a bedside the other day to intubate a crashing, likely COVID, patient. Two respiratory therapists and two nurses were already at the bedside. That's 5 N95s masks, 5 gowns, 5 face shields and 10 gloves for one patient at one time. I saw probably 15-20 patients that shift, if we are going to start rationing supplies, what percentage should I wear precautions for?

Make no mistake, the CDC is loosening these guidelines because our country is not prepared. Loosening guidelines increases healthcare workers' risk but the decision is done to allow us to keep working, not to keep us safe. It is done for the public benefit - so I can continue to work no matter the personal cost to me or my family (and my healthcare family). Sending healthcare workers to the front line asking them to cover their face with a bandana is akin to sending a soldier to the front line in a t-shirt and flip flops.

I don't want talk. I don't want assurances. I want action. I want boxes of N95s piling up, donated from the people who hoarded them. I want non-clinical administrators in the hospital lining up in the ER asking if they can stock shelves to make sure that when I need to rush into a room, the drawer of PPE equipment I open isn't empty. I want them showing up in the ER asking "how can I help" instead of offering shallow "plans" conceived by someone who has spent far too long in an ivory tower and not long enough in the trenches. Maybe they should actually step foot in the trenches.

I want billion-dollar companies like 3M halting all production of any product that isn't PPE to focus on PPE manufacturing. I want a company like Amazon, with its logistics mastery (it can drop a package to your door less than 24 hours after ordering it), halting its 2-day delivery of 12 reams of toilet paper to whoever is willing to pay the most in order to help get the available PPE supply distributed fast and efficiently in a manner that gets the necessary materials to my brothers and sisters in arms who need them.

I want Proctor and Gamble, and the makers of other soaps and detergents, stepping up too. We need detergent to clean scrubs, hospital linens and gowns. We need disinfecting wipes to clean desk and computer surfaces. What about plastics manufacturers? Plastic gowns aren't some high-tech device, they are long shirts/smocks...made out of plastic. Get on it. Face shields are just clear plastic. Nitrile gloves? Yeah, they are pretty much just gloves...made from something that isn't apparently Latex. Let's go. Money talks in this country. Executive millionaires, why don't you spend a few bucks to buy back some of these masks from the hoarders, and drop them off at the nearest hospital.

I love biotechnology and research but we need to divert viral culture media for COVID testing and research. We need biotechnology manufacturing ready and able to ramp up if and when treatments or vaccines are developed. Our Botox supply isn't critical, but our antibiotic supply is. We need to be able to make more plastic ET tubes, not more silicon breast implants.

Let's see all that. Then we can all talk about how we played our part in this fight. Netflix and chill is not enough while my family, friends and colleagues are out there fighting. Our country won two world wars because the entire country mobilized. We out-produced and we out-manufactured while our soldiers out-fought the enemy. We need to do that again because make no mistake, we are at war, healthcare workers are your soldiers, and the war has just begun.

Copy & Paste!

Self-employed individuals do not have the option of EI. We need your support. Please sign. Please share. Please be safe.

Sign the Petition 689 signatures are needed to reach the next milestone!

Today is a special day. And the Patriots are NOT in the Superbowl...even better!

Sunday's date is a rare palindrome that hasn't happened in over 900 years Sunday, Feb. 2, 2020, reads the same backward and forward. It also happens to be the day of the Super Bowl and Groundhog Day.