Elemental

We're proud to share that Elemental has been recognized with 5 Communicator Awards in the 32nd Annual Communicator Awards.
This recognition spans integrated campaigns, marketing effectiveness, and brand identity work across a diverse group of client partners:

• Riviana Foods – - Cup Ready
• - Passion Unites Us
• Riviana Foods – - Beyond Basmati
• - Life Doesn't Move in a Straight Line
• - Club Plus Marketing Toolkit

These awards are a reflection of what happens when strong strategy, creative thinking, and great client partnerships come together to create work that connects with audiences and delivers results.
A huge thank you to our clients, partners, and team members who helped bring these projects to life.

The most effective campaigns deliver the most relevant information at the right audience moment.

For Recycle BC’s RDCO transition campaign, the focus was phased, hyper-targeted creative built around evolving resident needs before and after launch.

Effectiveness comes from precision; understanding what your audience needs to hear, and when they need to hear it.

⛳ So great to get out to the Canadian Open this week to join our client Golf Canada in celebrating the game on home soil at TPC Toronto.


There’s something special about seeing a world-class event bring together fans, players, and communities from across the country, showcasing the very best of Canadian sport.


We’re grateful to work alongside organizations like Golf Canada that create these moments and help grow the game for future generations. 🏌️‍♂️

When does personalization stop feeling personal?
In the latest Canadian Marketing Association article, our VP of Client Services, Justin Haberman, shares his perspective as part of the CMA Brand Council on the balance between personalization, privacy, and trust; and why relevance alone isn't enough to build meaningful customer relationships.
A thoughtful read on the future of customer experience and brand building.

Read the full article here: https://www.thecma.ca/topic/articles/2026/05/07/when-personalization-stops-feeling-personal

BC recap. ♻️
A few days spent with the Recycle BC, touring and visiting the Recycle BC exhibit at to gain a deeper understanding of the recycling journey beyond the blue box.