Visually Sound Records

The world came to Jamaica to ride and they want to come back!

Four stagings. An ever-growing contingent of international riders and an island that keeps showing up for it.

The cyclists who came this year did not just race. They experienced Jamaica. The people, the roads, the energy that this island brings to everything it touches and when they leave, they carry that with them.

That is what sport tourism looks like when it is done right. Not just athletes passing through, but a genuine exchange between Jamaica and the world, on two wheels, at full speed.

📍 Jamaica International Cycling Classic 🚴 JICC

Some weekends hit DIFFERENT! 💯🏆

Out of This World (OOTW) ... Vybz Kartel 👑 ... Nelly 🎼 ... Voice🎙 ... 20,000 people and an ENERGY that you genuinely had to be there to feel. ⚡️🇰🇾

We were right in the midst of it all and captured the whole weekend. Every moment, every experience, every layer of what made this one of the most electric weekends the Cayman Islands has seen and that the team has ever executed.

And if you have been listening to Love Me Now — the visuals are coming soon. We were in Beauitful Grand Cayman and we made sure to bring that song to life the way it deserves.

This one is going to feel exactly like the weekend felt.

All of it coming your way very soon. 🌊🇰🇾

🎵 Love Me Now — Leah GC, Levels_lvl

🎥 Visuals forwarding Soon! ⚡️🏆

With Heartfelt Thanks 🤍:

Out of the World Music Fest (OOTW)
Creative Fashion and Design
The performance Lab Cayman
Car City Cayman
Arch Automotive Cayman
Eagle Eye Security

Grand Cayman | Out of This World Festival Weekend

Episode 2 of "Riddim and Reality" is a reminder that the people living the lives we admire are navigating the same human complexity as the rest of us, they have just decided that the opportunities on the other side are worth it. 🫶🏽🙏🏽

And sometimes that is enough of a reason. 💯🏆

🎙️ Riddim & Reality — Episode 2 with TerryBoo 💃🏾😍

God & Time ... OUT NOW! ⏳️🙏🏽

We caught up with MC Nuffy, straight from the ENERGY of the OOTW Festival and the word on the album is exactly what you would expect from a project that has been years in the making and a wait that the whole culture felt. 🇯🇲🌎🏆

Some things are worth the wait ... and some artists make you remember why you started loving music in the first place. 👑

Welcome back, Worl' Boss. 👊🏽👊🏽

🎙️ MC Nuffy | God & Time Album

The ones at the "top" are often not there by the ones at the foundation. 🙏🏽

Jurick sees it clearly. The world was never level and the people we celebrate the loudest are often the ones least invested in changing that. 🌎

"These Days" is not a song in protest. It is an observation. The kind that makes you sit with it long after the music stops.

Because the most dangerous thing is not the system. It is how comfortable we have become inside it.

🎵 Jurick, VSR — These Days
VSR | Visually Sound Records

Catch eh Flow an' Skate eh Benz ... 220 🏎💨

"Cvshout - Skate eh Benz" ⚡️⚡️

Athletes from across the world ... A beautiful island ... And a race that had everything ... tactics, tension, and a finish line in sight. 🌎🚴🏾‍♂️

Rick Noble made the trip to Jamaica for the first time. His verdict? Beautiful island. Good vibe. 🇯🇲🏆

That is what sport tourism looks like when it works. Athletes who come for the race and leave as ambassadors.

Communities that host the world and show it what Jamaica is made of.

Events like the Jamaica International Cycling Classic are what make moments like this possible, bringing international competition to Jamaican roads and putting this island on the global cycling map. 🗺

And with every staging, the standard rises.

The JICC is coming back. Bigger. Better. With the infrastructure, the community, and the standard this event and this island deserve.

📍 Montego Bay, Jamaica
🚴 Jamaica International Cycling Classic