Sential Marketing Agency

6 Email metrics & KPIs you should know…
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1. Email Deliverability Rate
2. Open Rate
3. Bounce Rate
4. Click-through Rate (CTR)
5. Unsubscribe Rate
6. Spam Rate

Foundation Of A Great Subject Line
• Make it Personal
• Make it Urgent
• Make them Curious

There are many benefits with email marketing.
High ROI, improve brand awareness, ability to be more personal with customers which leads to loyalty, as well as it is very cost effective to get started.

WHAT FLOWS SHOULD YOU HAVE?

Abandon Cart
Customers abandon their cart for a bunch of different reasons; don't have their card on them, they get a call, their child is screaming, etc.. This is why it is absolutely critical to get their email ASAP and help remind them to complete their purchase

Post Purchase
As a brand, your main goal should be
excellent customer satisfaction. This is why having a Post Purchase Flow is essential because it gives you, the brand; a chance to thank the customer for purchasing, gives them a reason to purchase again and gives you a chance to incentivize them to purchase again later down the road

Welcome Series
Welcome Series Flow can be very beneficial to capturing a potential customers email address by using discount incentives, or by promising valuable tips and tricks. This flow is a fantastic way to get people who
like you, but don't TRUST you just yet to get more exposed to your brand, and become valuable customers.

No one deserves to be left out, here at Sential Marketing we make sure you’re heard.