Portage Labs

Your customers create valuable data wherever they interact with your brand.

If you want to turn that information into a personalized experiences and unique journeys at scale, you need a customer data platform (CDP). Here's everything you need to know about CDPs right here!

https://portagelabs.io/blog/what-is-a-cdp

Should you build or buy MarTech? Well, it's not a binary decision. There are certain core capabilities that make sense to go with known platforms but your unique business might require some in-house touches. Hybrid model for the win!

Should you build or buy martech? Yes 'Homegrown martech is like homemade pizza.' That's the kind of quip I might have likely shot back a couple of years ago if someone asked me, 'Should we build our own martech software or buy a packaged app from a martech vendor?' It's not that you can't make your own pizza at home. Anyone can. I have...

See our latest thoughts on Twilio Inc.'s Segment acquisition and how this tech stack can start competing with the heavy weights like Adobe, Oracle and Salesforce.

https://portagelabs.io/blog/twilio-segment

With the impeding death of the third-party cookie, companies are ramping up alternatives for the online advertising industry.

One of those proposals is the FLoC by Google. Which stands to avoid the privacy risks of third-party cookies, but it will create new ones in the process (potential discrimination and predatory targeting amongst others)

Check out the great summary by EFF.

Google’s FLoC Is a Terrible Idea Update, April 9, 2021 : We've launched Am I FLoCed, a new site that will tell you whether your Chrome browser has been turned into a guinea pig for Federated Learning of Cohorts or FLoC, Google’s latest targeted advertising experiment. The third-party cookie is dying, and Google is trying to creat...

Check out our latest post on how you should build your MarTech stack

https://portagelabs.io/blog/martech-customer-experience

Welcome to our page. We wanted to take some time to highlight our key values and why we started this consultancy in our first blog post. We hope you can join us on our journey.

https://portagelabs.io/blog/our-story