Insightrix

TEAM SPOTLIGHT - ERYN WELCHER 🌟

Hi everyone! I'm Eryn Welcher, Marketing & Growth Lead at Insightrix Research. I joined Insightrix in 2022, and since then I've grown into the role alongside a talented team while supporting the company's marketing and business development efforts. My work focuses on connecting organizations with research that drives real decisions, from managing campaigns and social media to supporting proposals, content, and client outreach. One of my favourite parts of the job is turning complex information into messaging that feels clear, engaging, and approachable.

What I enjoy most about working in market research is the balance between strategy and creativity. Every project, campaign, and conversation is different, which means there's always something new to learn. I especially enjoy collaborating with our team to bring ideas to life and help showcase the impact research can have for organizations and communities across Canada.

Outside of work, I stay busy keeping up with my kids and all of their activities. I also love staying active through spin classes, yoga, and coaching soccer, and I'm proud to serve on my local recreation board and stay involved in my community. I enjoy being part of a team, staying energized, and finding meaningful ways to connect with others.

I'm grateful to be part of the Insightrix team and to work somewhere that takes seriously both the quality of the research and the people behind it!

Big news from The Western Canadian Baseball League! Insightrix is proud to support the league as the Eastern Division Title Sponsor and Official Research Partner.

We’re excited to cheer on the teams, fans, and communities that make summer baseball such a special part of life on the Prairies. ⚾️

The Western Canadian Baseball League is excited to announce it has entered into a multi-faceted partnership with Insightrix.

The partnership will see Insightrix serve as the “Official Research Partner of the WCBL” and the sponsor of the league’s end-of-year awards.

Read more about their organization and our new partnership here:

https://wcblbaseball.com/view-news/3194/insightrix-named-official-research-partner

New data from SaskWatch Research® reveals that Saskatchewan residents would leave a brand over price or a better competitor — but 3 in 4 say they'd still come back with the right reason. The win-back window is real. 💡
Want to share your opinion on surveys like this? Join us here: https://www.info.saskwatch.ca/

TEAM SPOTLIGHT - MANNA PAGI 🌟

Hello everyone! I'm Manna Pagi, a Research Associate at Insightrix Research, and honestly, I couldn't be happier to be part of this team!

I came on board in early 2024, and it's been quite the journey since. My work spans the full research lifecycle, from crafting surveys and diving deep into data, to building dashboards and pulling together reports that actually tell a story. Every project brings something new, and I genuinely love that no two days look the same.

My background is a bit of a blend. I started out in Computer Engineering, then went on to complete postgraduate certificates in both Big Data Analytics and Research Analysis. Each project and each experience adds a new layer to how I think about and approach problems, and that variety really shaped the way I work today.

What I enjoy most about my work is how it sits right at the intersection of logic and creativity. There's the analytical side, working through the data, spotting patterns, and making sure everything holds up, and then there's the creative challenge of figuring out how to communicate those findings in a way that's clear, compelling, and actually useful.

Another favourite part of my job is building dashboards that bring data to life visually. There's something really satisfying about taking a massive, messy dataset and transforming it into something clean, intuitive, and interactive. For me, the most rewarding moment is when an insight clicks for someone, and you can see it shifting the way they think or the decisions they make. That's what keeps me genuinely excited about this work.

Outside of work, I love unwinding with calligraphy. There is something really grounding about working with your hands and giving your eyes a well-deserved break from the screen!

I'm truly grateful to be part of the Insightrix team, a place where curiosity is encouraged, the work is meaningful, and the people make it all worthwhile.

Cheers to 2026 🥂

We are heading into the new year with gratitude, attitude and some exciting things ahead 😏

This past year was one of growth for Insightrix. We strengthened our work, welcomed new perspectives, and supported more organizations than ever before in turning insights into action. We do so with momentum, curiosity, and a meaningful milestone marking the year ahead: 25 Years in Business.

Thank you for being part of the Insightrix journey.
Here’s to a new year of clarity, continued curiosity, and everlasting success.

Holiday shopping in Saskatchewan isn’t about excess. It is about confidence, value, and smart choices.

Our newest research shows:
• Why earned trust matters more than ads
• How social and digital channels support decision-making
• What brands must do to connect with savvy consumers in Saskatchewan

Access the Saskatchewan Shopper Intelligence Report now:
https://insightrix.com/the-saskatchewan-shopper-intelligence-report-2025/

What does it actually look like behind the scenes at a market research firm?
Inside Insightrix 2025 offers a candid look at the people, processes, and moments that shape our work — from collaboration and problem-solving to the realities (and humour) of research life.

Whether you’re a client, partner, or someone curious about how market research really works, this is a glimpse inside Insightrix as we head into 2026.

https://youtu.be/5xe7Bhp2bkQ

Inside Insightrix 2025 | Life at a Saskatchewan-Based Market Research Company What does it actually look like behind the scenes at a market research firm?Inside Insightrix 2025 offers a candid look at the people, processes, and moments...

Rider Nation, the moment we’ve waited 12 years for is finally here.

The Saskatchewan Roughriders are officially on their Grey Cup run, and Insightrix is proud to stand beside them as their Official Research Partner.

From fan insights to community engagement, we see firsthand how powerful Rider pride truly is, and this year, the momentum is undeniable.

Let’s rally behind our team as they take on Montreal in the biggest game of the year.

Go Green, Go!

Interested in a chance to win a $150 gift card?
PEPP's member satisfaction survey is open today!

Each year, we invite our members to share their thoughts through our annual survey.
Why? Because it helps us understand what we're doing well and where we can improve.

For a chance to win one of three $150 gift cards, simply complete the survey in the email from our research partner, Insightrix, and you could be one of the lucky winners -- it's that easy!

Insightrix will start sending out email invitations today, but be sure to complete it right away as the survey will close once we have enough responses!

🚨 Mark your calendar - this is happening, TOMORROW!

Meet Neurolytrix — our brand-new, AI-powered platform that delivers ad insights in seconds, not weeks. 🎯

Join our 30-minute webinar to see it in action — we’ll walk you through a live test and show how to optimize creative using neuroscience + predictive analytics.

👉 Reserve your spot now: https://lnkd.in/gcF7eYsp