Ethical Digital
Changing the trajectory of the internet through digital marketing strategy and research. B Corp & WBE
05/07/2026
We know that you CAN create your social media using AI - but are you? Let us handle it for you.
Let's chat!
Digital Marketing — Ethical Digital We create content that's good for humans AND converts. Through digital marketing strategies, social media, blogs, ads, email strategy, website design, and more, we provide data-driven results.
05/01/2026
Happy Digital Wellness Day! Today reminds us to be mindful of our digital habits and their influence on our personal lives and business success. At EthicalDigital.ca, we're proud to support entrepreneurs and leaders in fostering healthy, productive digital practices that drive growth and well-being.
Today - Share your tip on social media using the hashtag.
Let's start a global conversation about Digital Wellness.
Digital Wellness Day The World's Largest Celebration of Digital Wellness. Join millions of people across the globe dedicated to spreading awareness of the importance of digital wellbeing for individuals and organizations alike.
04/29/2026
We are thrilled to launch https://aipolicymaker.ca/, a groundbreaking resource shaping the future of AI in business.
Trust is the cornerstone of every successful relationship, and this free platform empowers you to navigate AI ethically and confidently.
Trust First AI Policy Maker Easily create your organization's AI Transparency Policy
04/28/2026
Just because you can message after hours… doesn’t mean you should.
The expectation to always be available — on Slack, email, or social — is quietly eroding boundaries and accelerating burnout.
This isn’t just a productivity issue. It’s a leadership one.
At Ethical Digital, we believe digital wellness needs to be built into how organizations communicate — not left up to individuals to manage on their own.
🔗 Read more: https://www.ethicaldigital.ca/blog/social-media-at-work-work-messages-after-hours
Social Media at Work? Work Messages after Hours? — Ethical Digital Are you dealing with employees who spend too much time online during work hours? What is your “after work” digital culture? When does “staying connected” for work quietly turn into too much pressure?
04/27/2026
We're so excited to be a part of the upcoming Digital Wellness Day campaign! Get involved: https://digitalwellnessday.com/
Step 1: Share your tip on social media on May 1st
Step 2: Download our FREE playbook: https://www.digitalwellnessday.com/playbook
This is an important conversation for your workplace. If you need someone to speak about digital wellness in your workplace to celebrate Mental Health Awareness month in May, consider booking Katrina: https://www.ethicaldigital.ca/training
#digitalwellnessday #digitalwellnessday | Digital Wellness Day We're excited to share that Katrina German is joining the campaign 👏 A recognized leader in digital trust and ethical tech, Katrina brings a powerful voice to this global movement by helping individuals and organizations build healthier, more intentional relationships with tec...
04/24/2026
We're thrilled to announce that our Founder, Katrina German, will be joining Maureen Bourassa and Kamry Lutz from the University of Saskatchewan at the upcoming American Marketing AssociationMarketing and Public Policy Conference in Ottawa this May.
They will share insightful research findings on digital wellness and its impact on the workplace.
2026 AMA Marketing and Public Policy Conference Global Voices, Shared Challenges: Marketing and Policy Beyond Borders Around the world, marketing scholars, policymakers, and societal decision-makers are
04/17/2026
We’re moving fast with AI.
In Ethical Digital founder's conversation with Christa Hill fromTacit Edge Product Leadership, they unpack the human side of innovation - the pressure, the pace, and the unintended consequences we’re not talking about enough.
Because the Internet needs to work well for human beings.
🎧 Listen to the full episode: https://www.katrinagerman.com/blog/2026/3/16/ai-power-and-the-human-cost-of-moving-fast-a-conversation-with-christa-hill
AI, Power, and the Human Cost of Moving Fast: A Conversation with Christa Hill — KATRINA GERMAN I recently had the pleasure of joining Christa Hill on her podcast Product for Humans for a thoughtful conversation about artificial intelligence, power, and the human consequences of moving too quickly with new technology. Christa is one of the most thoughtful voices exploring the relatio
04/14/2026
Burnout isn’t always about workload.
Sometimes, it’s about comparison.
Social media is creating a constant pressure to keep up even when no one is asking us to.
And that pressure is showing up at work.
At Ethical Digital, we believe this is a leadership conversation.
Because healthier teams start with redefining what success actually looks like.
🔗 Read more: https://www.ethicaldigital.ca/blog/how-social-media-comparison-fuels-employee-burnout
How Social Media Comparison Fuels Employee Burnout — Ethical Digital For companies today, social media burnout isn't just a personal issue; it is an organizational risk. When employees feel worn down by constant comparison, it affects their motivation, creativity, and overall performance. Here’s why the “comparison trap” matters for your organization and what y...
A B Corp is a business that meets high standards of social and environmental impact, accountability, and transparency.
Our B Corp™ certification represents what we’ve achieved — and we’re just one of thousands of companies around the world who are united by the B.
is a celebration of this powerful movement to make business work better for everyone. We’re proud of how far we’ve come as a company, and even more excited about where we’re headed as a community.
03/16/2026
Privacy shouldn’t quietly disappear from the technology we rely on every day.
Encryption ensures that only the people in a conversation can read the messages — not even the platform itself. Reports suggest Meta Platforms plans to stop supporting end-to-end encryption for messages on Instagram as early as May 8, 2026.
From the Ethical Digital perspective, privacy should be a default feature of the internet, not an optional one.
We’re encouraged to see the Mozilla Foundation calling for the protection of encrypted messaging — and reminding us that public pressure can shape better technology decisions.
Consider signing Mozilla's petition: https://www.mozillafoundation.org/en/petitions/keep-encryption-for-instagram/
Tell Meta: Keep Encryption for Instagram Messages Meta has quietly said it will end support for encrypted messaging on Instagram in a matter of weeks. Encryption helps ensure that what your messages stay between you and the person with whom you're communicating. When end-to-end encryption is enabled, no one – not even Meta – can snoop on you. R...
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105M/111 Research Drive
Saskatoon, SK
S7H2J7
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| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |