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Chinese consumers are heavily influenced by KOLS (Key Opinion Leaders) because of the high trust levels created by influencer and consumer. KOLS establish meaningful relationships with their followers and thus are able to influence what their followers purchase. KOLS can market through a variety of ways; post, story, live stream, or videos.

Picking the correct KOL is important as you want to make sure you are targeting the correct audience. Different KOLS have a different following based on the content they post and choosing the correct KOL is the key to success.

Chinese consumers over 18 years old spend more than 58% of their total time on the internet. Compared to 54.1% to US/Canadian consumers. These high numbers mean more people are using social media and this correlates to the power that influencers have on consumers. 🍐😸

Little red book is a Chinese Instagram app also known as Xiaohongshu. It has easily become one of the top platforms in China in a matter of just a few years.
With over 300 million registered users with 80% of those users female, it is a huge audience missed in traditional western marketing!
Businesses are able to post their products directly on the e-commerce red app for people to shop for. People on this app share their shopping experiences, dining, opinions, and recommendations.
We can help your business grow on this app by using Key Opinion Leaders (KOL) influencers to create a more authentic impact on the community. Consumers are more likely to trust a person in which they admire than an advertisement.

What is the Launch Online Grant Program?
-Funds 75% of eligible expenses for launching or upgrading an online store or booking system up to a maximum of $7500.
The government of B.C is offering this grant to support small/medium businesses during this pandemic.
Requirements of this grant
- Minimum of 30k in revenue either in 2019 or 2020
- Not currently having an online store or not a fully developed online store based on certain requirements.
How can Piier help your business?
- Apply for this grant for you by creating a marketing strategy on how your business will use this grant for your application.
- We offer the creation of the e-commerce website, digital advertising needs and training to help support your new online store.
How can you apply?
- Contact us if you fit into the requirements and we can help you fill out your application based on your type of business!
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Try the most trendy tool for Chinese Marketing, XIAOHONGSHU, campaign! PIIER Advertising has over 50 local influencer , with various vertical categories, to post your products/services/stores to the HOT SPOTS!!!

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