Alphabet

Meet Nadine Morris, the new CEO of Alphabet®. Who chose an independent agency over a large conglomerate.

With leadership roles at DDB Canada (now TBWA Canada) and Johnson & Johnson, Nadine brings more than two decades of experience to the team.

From brand strategy to marketing and media expertise (plus a little disruption), we’re excited to see her award-winning work make a difference for clients.

Here’s to the next chapter at Alphabet®.

**Celebrate 25 Incredible Years with Tony Lyons!**

At Alphabet®, we believe that every story is worth celebrating, and today we're thrilled to honor a truly remarkable journey. This year marks the 25th anniversary of our founder, Tony Lyons, whose vision and dedication have shaped our agency into what it is today.

Tony's unwavering commitment to creativity and innovation has not only inspired our team but has also transformed the landscape of the industry. From the very beginning, his passion for connecting brands with their audiences has set a standard that defines the essence of Alphabet®.

Over the past quarter-century, Tony has led us through challenges and triumphs, always encouraging us to think outside the box and embrace new ideas. His leadership is built on values of integrity, collaboration, and a relentless pursuit of excellence.

Join us as we celebrate the incredible legacy Tony has built—a legacy that continues to motivate and inspire us every day. Here’s to 25 years of brilliance, with many more to come!

Thank you, Tony, for your vision, your passion, and your leadership. Happy 25th Anniversary!

With gratitude,
The Alphabet® Team

Join us at Southeastern Ontario’s largest gathering of tourism professionals, hosted by 👇

Inspire, connect, and grow at the 2025 SEe ON Summit November 4 and 5. Featuring:

➔ Expert speakers, including Senior Tourism Marketing Advisor, Cathy Kirkpatrick.

➔ Panels on Indigenous tourism, sustainability, and building strong partnerships

➔ Case studies on experiential tourism and AI in marketing

➕ Plus, a networking reception at the from 4–6 PM on day one.

Stay tuned for updates and takeaways during the event.

Location: DoubleTree by Hilton in Kingston.

Event info + tickets: See the link in ’s bio.

Alphabet® Icebreakers: But can he act as well as he can code? 🤔 From fun facts to the joys of his job, get to know Web Developer Bart Batalinski. 👇

All your decisions are 100% logical, right? 😅

Truth is, most of us use logic to justify our emotional decisions. Here’s how you can use that to your advantage when developing your brand strategy.

Read the article: https://www.alphabetcreative.com/understanding-emotional-decision-making-and-its-role-in-brand-strategy/

We asked the Alphabet staff throughout the month of January what their “ins and outs” were for the year—the things they want to see more of, or the things they think need to pack it up and leave.

These are their answers (dun-dun).

What are your ins and outs of marketing for 2025?

Happy ! Yang brought us into the year of the wood snake with this fun snake craft, where we learned who knows how to fold paper and who decidedly does not.

Thank you to Yang for sharing this with us, and wishing you all a healthy and prosperous year ahead 🐍

Some fonts just *feel* right, y’know? But designers will tell you there’s more to typography than just how it looks. There’s strategy, consideration, and a lot of research required.

We picked the brains of our art directors, Steph and Yang, to uncover the world of typography. Don’t worry, you don’t need a degree in design to make sense of it all!

Check it out in the latest Alphabet blog.

https://www.alphabetcreative.com/leading-the-way-an-exploration-of-typography/

Is the grass green over on ? The Twitter-dupe has seen incredible growth recently, with more than five million new users in the last few weeks.

Back in 2023, we took a look at why people might be making the move to BlueSky—and Threads!—and how you can assess new social platforms to see if they make sense for your business.

How about you? Have you made the leap to BlueSky?

Assessing New Social Media Platforms: Is It Always Worth the Leap? Is the newest social media platform right for your brand? Here's what to consider before diving in. | Alphabet® blog