Probit Inc

Our Story

Members of the senior executive team have been in the survey research business for over 20 years. Our staff is made up of highly qualified programmers, analysts and probability sample experts. We employ a fully staffed call center of over 65 in-bound and outbound interviewing/recruiting stations. Probit recruits and maintains one of Canada’s only probability based, mix-mode, full-coverage panel of Canadians (over 90 thousand recruited). Probit Inc. is an operating subsidiary of EKOS Research Associates Inc. and is located in Ottawa, ON. Probit’s executives are members in good standing of the American Association for Public Opinion Research (AAPOR).

Regardless of the research modes selected including telephone only, on-line only, mail-only, or any mixture of those modes, the survey sampling process is the same. First, the target population is determined (i.e., adult Canadians, recent PSE graduates, etc.) and a population analysis with Census 2006/11 data is conducted. Second, a random sample (probability sampling) from the sampling frame (taking into account composite weighting features that balance the sample according to a propensity to respond) is taken. Third, the survey goes to field, where, regardless of mode, multiple contacts are attempted in order to bolster response rates.

Once the data collection process is complete, results are analyzed and, if necessary, rim-weighting is applied to the data tables (and delivered in the data file).