ShopLiftr

Did you know? Coffee tops the grocery list for reasons to shop and those consumers are more likely to switch stores if they are aware that their products are available at that location.

The upswing of at-home coffee consumption in all formats – traditional, instant & single serve - has presented a new challenge for brands to cut through the saturated market and drive in-store sales to their products.

With every challenge, is an opportunity. By geotargeting consumers down to device location, serving personalized offers driving to retailers that carry their products in real-time, brands do not have to miss out on lost sales to their competition.

Now that’s a way to BREW strong results!

Reach out to learn how ShopLiftr can accelerate your brand. Book a demo: [email protected]

𝗠𝗮𝗶𝗻 𝗖𝗼𝘂𝗿𝘀𝗲𝘀, 𝗦𝗮𝘂𝗰𝗲𝘀 & 𝗦𝗲𝗮𝘀𝗼𝗻𝗶𝗻𝗴𝘀 – 𝗢𝗵 𝗠𝘆! ⁣
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Yes, BBQ season is here and consumers are ramping up their supplies of everything from what goes on the grill to which flavors will adorn the meal. ⁣
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Notice the use of the words “𝘮𝘢𝘪𝘯 𝘤𝘰𝘶𝘳𝘴𝘦” versus cut’s of meat. This is due to the fact that many consumers are shifting traditional gears into plant-based meat selections on the grill this year, adding to the growing list of options and opportunities for brands to highlight their summer-specific offerings. ⁣
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That being said – meat cuts are still leading the pack for main courses, with a noticeable uptick in pork and seafood. Additionally, with more health-conscious consumers, deep-frying is falling away to be replaced by smoked, grilled and baked meals. ⁣
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This bodes well for the $2Billion-plus sauce and seasoning industry, that is capitalizing on the 𝟮𝟱% 𝗷𝘂𝗺𝗽 𝗶𝗻 𝘃𝗼𝗹𝘂𝗺𝗲 𝘀𝗮𝗹𝗲𝘀 𝗼𝗯𝘀𝗲𝗿𝘃𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁 𝘆𝗲𝗮𝗿 𝗱𝘂𝗲 𝘁𝗼 𝟴𝟬% 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝘁𝗿𝘆 𝗻𝗲𝘄 𝘀𝗲𝗮𝘀𝗼𝗻𝗶𝗻𝗴𝘀, 𝘀𝗽𝗶𝗰𝗲𝘀 𝗮𝗻𝗱 𝗳𝗹𝗮𝘃𝗼𝗿𝘀. ⁣
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Amongst all three categories, 𝗼𝗳𝗳𝗹𝗶𝗻𝗲 𝘀𝗮𝗹𝗲𝘀 𝗮𝗿𝗲 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗲𝗱 𝘁𝗼 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲, with hypermarkets, supermarkets, and convenience stores offering additional product selections and variety. ⁣
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Using a dynamic creative platform (𝘭𝘪𝘬𝘦 𝘚𝘩𝘰𝘱𝘓𝘪𝘧𝘵𝘳) to leverage weather or time of day triggers to capture seasonal variances in their digital ads could produce immediately call-to-action for brands. ⁣
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Paired with relevant promotional information at the closest participating retailer and consumers will have a great reason to pick up all they need for dinner on the way home. ⁣
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Stay tuned for more HOT CPG category trends in ShopLiftr’s Hungry Enthusiam series. ⁣
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𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗼𝘂𝗿 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗽𝗿𝗲𝘀𝗵𝗼𝗽 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀? 𝘈𝘴𝘬 𝘶𝘴 𝘧𝘰𝘳 𝘢 𝘥𝘦𝘮𝘰!

𝗔𝗿𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗰𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝘾𝙤𝙣𝙨𝙘𝙞𝙤𝙪𝙨 𝙄𝙣𝙙𝙪𝙡𝙜𝙚𝙣𝙩 𝘀𝗻𝗮𝗰𝗸𝘀 𝘁𝗵𝗶𝘀 𝘀𝘂𝗺𝗺𝗲𝗿? ⁣
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There is a new term being coined in the snacking industry – 𝘊𝘰𝘯𝘴𝘤𝘪𝘰𝘶𝘴 𝘐𝘯𝘥𝘶𝘭𝘨𝘦𝘯𝘤𝘦. ⁣
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With over 𝟱𝟰% 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗲𝘅𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝘀𝗻𝗮𝗰𝗸𝘀 𝘁𝗼 𝗼𝗳𝗳𝗲𝗿 𝗻𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗼𝗼𝘀𝘁𝘀 in the form of key health criteria’s such as protein, fibre, no added sugars, natural or organic, non-gmo, gluten-free and more – it is clear that merging sweet treats like chocolate and caramel with nutritionally dense snacks like nuts, seeds, and fruit is a winning combo. ⁣
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This summer, expect grab-and-go, snack size and portion control (i.e. 100 calorie packs) to win over consumers through bars, beverages, yogurts, nuts & seeds and jerky. ⁣
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Functional ingredients such as immune support and weight management grew in popularity through the pandemic and are only becoming more pronounced with additional emerging benefits like focus-enhancing and energy boosting ingredients.⁣
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Expect that brands who want to capture mindshare and conversion of consumers quickly through their digital and display advertising will use hot button words that emphasize these benefits, with a health and convenience focus as more consumers will be out-of-home this summer. ⁣
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Preshop marketing to drive in-store sales of comfort snack classics to new products or flavors will be a widely used tactic across the board. ⁣
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𝘚𝘵𝘢𝘺 𝘵𝘶𝘯𝘦𝘥 𝘧𝘰𝘳 𝘮𝘰𝘳𝘦 𝘏𝘖𝘛 𝘊𝘗𝘎 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘵𝘳𝘦𝘯𝘥𝘴 𝘪𝘯 𝘚𝘩𝘰𝘱𝘓𝘪𝘧𝘵𝘳’𝘴 𝘏𝘶𝘯𝘨𝘳𝘺 𝘌𝘯𝘵𝘩𝘶𝘴𝘪𝘢𝘮 𝘴𝘦𝘳𝘪𝘦𝘴. ⁣
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𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗼𝘂𝗿 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗽𝗿𝗲𝘀𝗵𝗼𝗽 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀? Ask us for a demo!

𝗪𝗶𝗹𝗹 𝗣𝗹𝗮𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗞𝗻𝗼𝗰𝗸 𝗬𝗼𝘂𝗿 𝗦𝘁𝗮𝗹𝗸𝘀 𝗢𝗳𝗳 𝗧𝗵𝗶𝘀 𝗦𝘂𝗺𝗺𝗲𝗿?⁣
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With retailers hot on the heels of establish brands launching private label plant-based food product lines, the once fad trend has officially gone mainstream.⁣
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In fact, 𝟰𝟴% 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗻𝗼𝘄 𝘀𝗲𝗲𝗸 𝗼𝘂𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗹𝗮𝗯𝗲𝗹𝗹𝗲𝗱 𝗮𝘀 ‘𝗽𝗹𝗮𝗻𝘁-𝗯𝗮𝘀𝗲𝗱’ as per a recent study by The Hartman Group. Instacart’s Plant Power Report also remarks that a 3rd of all delivery orders placed in the past year included plant-based milk or meat. ⁣
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Whole’s Food Trends Council predicts that dairy-free drips, alternative cheeses, plant-based seafood, BBQ plant-based products and children’s bite sized snacks will be the hot selections of the summer.⁣
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As the category continues to grow in popularity, brands need to turn to innovative promotion to encourage new adoption to stand out amongst the saturated market.⁣
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Tapping into keywords used in customer searches such as 𝘮𝘦𝘢𝘵𝘭𝘦𝘴𝘴, 𝘱𝘭𝘢𝘯𝘵-𝘣𝘢𝘴𝘦𝘥, 𝘷𝘦𝘨𝘢𝘯 and 𝘷𝘦𝘨𝘦𝘵𝘢𝘳𝘪𝘢𝘯 in their digital marketing to attract consumers early in the path to purchase will generate adding their product to the shopping list.⁣
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Stay tuned for more HOT CPG category trends in ShopLiftr’s Hungry Enthusiam series.⁣
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𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗼𝘂𝗿 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗽𝗿𝗲𝘀𝗵𝗼𝗽 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀? Ask us for a demo! ⁣

With the vaccine rollout in effect, consumers’ mindsets are shifting. 64% of shoppers now feel safe to shop in-store, according to a Deloitte survey from January.

With anxieties reducing, the rising optimism is paired with long-term expectations. At-home consumption and eating patterns will be a mainstay, however consumers are eager and more willing to venture out to gather, to host small social gatherings, and to enjoy the in-store experience once again.

Online shopping saw an initial surge in 2020 and brands responded by changing tactics to drive to online sales. Yet winning online platforms, such as Amazon’s Whole Foods grocery segment, have taken as much as a 15% dip first quarter of 2021 year-over-year.

Bottom line, real-life grocery stores matter a lot.

CPG brands who recognize and refocus to both in-person and virtual shopping experiences are going to win the gains in 2021.

Are you looking to drive in-store sales effectively? Contact ShopLiftr for a free demo!

Brands have pivoted to adapt to consumer trends and behaviors that shifted through the wake of the pandemic. Going into year two, there is a new audience segment to consider - the ‘disrupted consumer’

This consumer values safety, traditions, and reliability. She is predominately female, with children under 18 at home, and employed part or full-time. She responds to products and brands who can prove competence, gain her trust, and provoke optimism in this uncertain time.

The disrupted consumer actively looks for convenient locations for her shopping, and 63% of them prefer to shop at a physical grocery store location versus online. While in the store, a third of these consumers will also check the price of an item online – underlining the importance of relevant deals at their fingertips.

Brands who align their messaging with the values of this aware and conscientious consumer group will succeed through new adoption or renewed loyalty and inspire immediate action to drive in-store sales. Tie in dynamic elements such as how close they are from the nearest retailer, value-add such as coupons or active promotions to help them save time and money, and it’s a winning digital personalized approach.

Are you speaking to the Disrupted Consumer?

Let’s be honest - how many of us purchased sweet treats like chocolate or candy for the Easter holiday?

CPG brands tend to capitalize on major holidays to drive consumers in-store and win mindshare with in-store display.

As we shift gears into the summer months, keeping shoppers engaged through a long promotional period to drive basket building and conversion is important for brands to consider.

Mother’s & Father’s Day, Independence Day, and events like the NCAA tournament offer a continuous in-store stream of opportunities to maintain or increase brand awareness and drive repeat sales.

Plus tapping into the at-home family movie night trends that are set to continue through this year, CPG brands have an opportunity through a one-two combo of digital pre-shop and in-store merchandising tactics to capitalize on the traditionally slower sales periods.

Are you engaging shoppers through smaller summer holidays?

Brands are seeking NEW ways to highlight feature products and make them stand out to ideal consumers in this saturated marketing space. With online recipe searches trending, can you turn your static content into a shoppable format?

This is where ShopLiftr comes in with INSPIRE!

In Episode 2, we share how brands who are either new to curating recipes or perhaps do not have high engagement on their existing owned media can tap into our INSPIRE platform.

Using a ShopLiftr hosted fully-branded landing page can uplevel your dynamic display ads, engage with target consumers and deliver curated content that's SHOPPABLE and drives in-store sales.

Want to learn more?
Send us an message: [email protected]



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Shoppable Recipes | Shopliftr | Episode 2 Brands are seeking NEW ways to highlight feature products and make them stand out to ideal consumers in this saturated marketing space. With online recipe se...

As a brand, your goal is to 𝗶𝗻𝗰𝗶𝘁𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻. Cultivating awareness through creative, capturing their mindshare and loyalty, and ultimately driving them to buy. ⁣
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With shoppers seeking deals and switching brands more often, 𝘸𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘱𝘭𝘢𝘺?⁣
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𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙥𝙧𝙚-𝙨𝙝𝙤𝙥! Inspire shoppers before they shop.⁣
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ShopLiftr has the largest database of grocery trade promotions in the U.S. We empower brands by 𝘢𝘮𝘱𝘭𝘪𝘧𝘺𝘪𝘯𝘨 𝘢𝘤𝘵𝘪𝘷𝘦 𝘵𝘳𝘢𝘥𝘦 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘴 and 𝘥𝘺𝘯𝘢𝘮𝘪𝘤𝘢𝘭𝘭𝘺 𝘪𝘯𝘫𝘦𝘤𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘥𝘦𝘢𝘭𝘴, along with retailer name and address, right in the ad unit to the shopper. ⁣
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Its local content that matters, reaching consumers early on their path to purchase, and serving local, real-time deals for their favorite brands. ⁣
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We would love to show you how we do it. ⁣
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𝗟𝗲𝘁'𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁!⁣
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How well do retailers know their customers?

In a year-over-year comparison of customer satisfaction of supermarkets, 86% of retailers experienced a dip in satisfaction. Yet, Trader Joe’s was on top with unwavering ratings.

With the onset of COVID-19, shopper behavior transformed overnight. Mandates, empty shelves, less promos & lack of customer experience caused a downturn in scores. Increases in online orders mitigated regular foot traffic & brought a set of challenges to unprepared retailers.

Trader Joe’s forge ahead despite these setbacks. Branding as a lifestyle experience for consumers, with emphasis on penny-pinching while health-conscious, vs a shopping stop. Staff courtesy & fast checkout enhanced their scores. All this without implementing curbside pickup.

TJ's knows their customer & speaks to them. Beyond the in-store theme, through marketing to draw in consumers – preshop. Without traditional advertising, they cultivate engagement; impactful impressions via digital platforms for a personalized approach.

Other chains may not have the familiar feel, yet can use digital preshop tactics to identify & talk to THEIR audience. Creating an invitation that is compelling & providing what consumers want in this uncertain time – savings, products they need, & trust.

Why Shoppable Recipes?

Many brands host native websites that feature top recipes that appeal to their consumers. Within it, they list out ingredients and kitchen ware to create the concoction. But often time this is where brands miss the mark.

Simply letting them know about the recipe and ingredients without driving a call-to-action immediately is stagnating an opportunity.

This is where we are SHOPLIFTR has refined shoppable recipes in two dynamic forms to INSPIRE consumers & engage effectively!

EPISODE 1 explores leveraging existing owned media to transform your static information into intuitive and shoppable recipes through our INSPIRE platform widget integration.

Tune in next episode on how to employ dynamic digital display advertising and a hosted landing page to create impactful and personalized message that is brand specific.

Want to learn more?
Visit us at www.shopliftr.com
Contact: [email protected]





https://youtu.be/JqIhYjAJ6-k

Shoppable Recipes | ShopLiftr | Episode 1 Many brands host native websites that feature top recipes that appeal to their consumers. Within it, they list out ingredients and kitchen ware to create the...