SMTP

With an email relay service, marketers can send transactional emails and essential communication to their customers knowing that their emails are making it into the inbox.

SMTP Relay Service : All You Need To Know - SMTP.com SMTP relay service helps in sending bulk emails for businesses and also maintains SMTP server. Learn why you need it.

Knowing exactly what (which stands for Simple Mail Transfer Protocol) technology is and how it works can seem complicated, however simply put, it is a technology which relays email messages from one server to another. To achieve this, it uses many different methods. It is something which we here at SMTP specialize in.

Transactional emails are the kind of emails that are usually automatically sent upon some kind of user activity as a form of confirmation, notification, warning or acknowledgement.

It is more critical for recipients to receive these kinds of notifications and they do not have to expressly opt-in before receiving them.

are therefore held to stricter standards than traditional .

Some quick dos and don'ts of sending large email blasts:

✔️ DO
- Let your ESP know beforehand
- Properly segment your email list
- Provide value

❌ DON'T
- Use clickbait subject lines
- Send to an old list
- Send from new IPs or domains

The Dos and Don'ts Of Sending Email Blasts - SMTP.com Learn the best practices while sending email blasts and create successful campaigns that convert.

Some acronyms for terms used in email authentication can be a mouth full but also there can become common confusion about what they mean. So here is an email authentication quick reference guide:

Sender Policy Framework (SPF)

- Determines if the sender is authentic and actually who they say they are by checking IP records.

DomainKeys Identified Email (DKIM)

- Uses public-key cryptography to keep messages safe and help determine if the sender is authentic and is who they say they are.

Domain-Based Message Authentication Reporting And Conforming (DMARC)

- Working closely with SPF and DKIM, DMARC will check records to ensure that sending domains belong to the businesses that are sending emails.

Brand Indicators For Message Identification (BIMI)

- A DNS record that contains a brand's logo, is a more recent method of authentication which helps determine if an email is safe to deliver to an inbox or not.

Still a little confused? We don't blame you! It's a lot of information. This is why we have dedicated deliverability experts who can walk you through everything you need to know about email authentication. We also have a blog post with more in-depth information:

https://www.smtp.com/blog/technical/email-authentication-an-in-depth-guide-into-how-it-works/

Email Authentication - An In-depth Guide Into How It Works - SMTP.com Email authentication is the collection of cyber security protocols designed to minimize email spoofing. Learn why you need it.

Transactional emails have an open rate of 80-85% and the reason for this is because these kinds of emails contain critical information such as password resets and purchase confirmations. Customers need to receive these emails without failure due to their essential nature.

Delivering important transactional emails is what we are best at!

Visit our blog to learn the key differences between regular marketing emails and transactional emails, to ensure that you know the difference when setting up your email campaigns.

The Difference Between Marketing and Transactional Emails and Why It's Important to Separate Them - SMTP.com Learn about the difference between marketing and transactional emails and know why you should separate them

Our industry leading transactional email capabilities will help you keep your customers up-to-date by sending automated emails, such as purchase confirmations, shipping notifications, order status updates, and policy change notices.

Email Marketing - SMTP.com SMTP email relay service that is powerful, secured and reliable. Send better transactional emails and integrate easily with our email API.

Sending reputation, simply put, determines whether or not your email ends up in the destination inbox or a spam filter. A poor or damaged sending reputation takes proper planning and strategy to repair, and it is not by any means an impossible task.

To maintain a healthy sending reputation, here are some key things to keep in mind:

🚫 Do not purchase email lists

Sending content to email addresses that are not expecting content from you is one of the easiest ways to be flagged as spam.

🛁 Maintain list hygiene

Sending to inactive email addresses is a sure way to hurt your sending reputation. SMTP has a built-in Reputation Defender to help with this, doing much of the work for you.

🌼 Keep your email content fresh

With more than 333 billion emails sent and received each day, its safe to say you have some competition in any inbox. Do your best to stand out by keeping your content relevant and appealing to your audience.

✔️ Use double opt-in for your email lists

This greatly improves the odds that each email on your list is active and, most importantly, ensures that the owner of each email address fully agrees to receive messages from you.

🌡️ Warm up your sending domain before sending bulk emails

A common mistake is sending content regularly to one's entire email list right away. There is a strategy to warm up a domain properly, which we can help with.

🤗 And lastly, follow us on social and lookout for new blog posts from us! We share our decades of experience to get you better email results and a higher ROI.

How to Rescue a Bad Email Sending Reputation - SMTP.com Need help improving a bad email sending reputation? We’ve put together some essential tips to get you started.

SMTP transactional email service from industry experts with over 22 years of experience. Build a custom plan today that fits your exact business needs.

https://www.smtp.com/request-quote/

Request quote - SMTP.com | Custom email relay and email API plans Request custom quote - SMTP.com. Customize a plan that scales with your business needs, high email volume, dedicated IPs or custom API needs.

Transactional emails have 2 to 5 times higher ROI than usual promotional emails.

Meaning upselling or cross-selling other products using transactional emails can increase sales for your business.

Transactional Emails - Explained Ever wonder what is transactional email? Learn everything you need to know about it to take your marketing to the next level.