Wishtree Design

📣 It’s official! Wishtree has a new website that finally showcases both the stationery AND the brand side!

Big thank you to .co for bringing our vision to life and pushing us to finally make it a reality. It is a true labor of love, sharing so many of our incredible clients and their work.

We’ve also undergone a name change ”refinement”. We’ll now be Wishtree Design Inc, encompassing all of our talents and services under one umbrella.

Have a look through and let us know if you see anything wonky. (Websites are forever updatable). Big thank you to the team for all their hard work, talent and vote of confidence! So grateful!

CLIENT SPOTLIGHT ||

With 420 today, we felt it was the perfect time to introduce Flower Farma! Based out of Washington and created by Julie Houser of (a plant-based chef for celebrities), Jules has come up with a delectable way to introduce cannabis into every day cooking. (Stay tuned for more on that!)

We designed the Flower Farma brand to be simple, modern and creative; much like Jules’ style in the kitchen! You’ll notice that the icon is a clear cannabis leaf (for quick recognition) which drips into a serving bowl. Illustrating the process in which her oils are created; farm to table. The “o” in Flower is a degree symbol to further nod to cooking in the kitchen.

The colours stem from the cannabis leaf with the “liquid gold” in the drop representing her incredible products.

Jules and the team are a joy to work with. Her energy is high and her talent is vast. Here’s hoping we can get her products in Canada soon! 🤞🏻

#420

CLIENT SPOTLIGHT || .ca

How’s your cannabis journey? We’re relatively new to the cannabis world, trying out edibles and tinctures; learning the benefits, different strains and effects of each.

DID YOU KNOW?
CBD and THC come from the same cannabis plant. But both have distinct properties that separate them from one another. THC is associated with the high feeling or psychoactive effects, and CBD is more well known for its health benefits.

When we were asked to brand and design Kush Kitchen’s newest line of tinctures (thanks to ), we ran with it! A slew of delicious flavours in both CBD and THC options, we knew we needed to help differentiate between the two.

Swipe 👉 to see how we did exactly that.

💧Which flavour would you want to try?

Incredible photos by:

ice cream truck in all its glory! 🍦
This truck wrap has become an iconic piece of Stittsville. Attracting people from all over to take photos infront of the truck and enjoy their crafty ice cream cones. [so good! 😋]
We developed several concepts playing off the traditional vintage style ice cream trucks but soon realized this truck deserved more. Something unique and fun. Cue big pink polka dots and a running pattern of ice cream illustrations to compliment their logo. Key pieces included their social media contacts and hashtag.
Incredibly proud of this truck and looking forward the next stage. 🤫

🍦 @ Stittsville, Ontario

CLIENT SPOTLIGHT |
What do you get when you mix a pizza shop with an ice cream truck? Jo-Jo’s Creameria! We worked together on narrowing down their name (play off the OG “Jo-Jo’s Pizzeria”) and desaturated their brand colours (red and black) to give us a beautiful pink and soft grey.
From there, we got to work on their truck. Pulling their brand throughout so it’s easy to recognize and associate. You may have seen it around town - it’s hard to miss! We’ll be sharing this next!
Can you spot the ode to pizza life?

Summer vibes + ice cream.
Two of our favourite things!
🍨 What’s your favourite ice cream flavor?
Our next client spotlight is a fun one! From full brand design to vehicle wrap, the effects of a good brand means it can stand on its own. We can’t wait to show you exactly what we mean.

Whether you’re just starting your business or you’ve been around for years, the best thing you can do for yourself and for your clients is to BE PRESENT.
Show up on your social media. (Post, stories or a Live) Show up in your emails. (Don’t leave your clients hanging) Show up on those zoom calls. (Join the convo instead of just listening) By staying present (even in this new normal of having to staying home) you are staying front and centre for everyone to see and remember.
✨What are some ways you’re staying present lately?

Yesterday’s IG LIVE with was a little snippet on how to find your ideal client, build your brand voice and create your own flat lay from home.
If you missed it, below are a few tips & tricks when trying to create a flat lay.
1) BACKGROUND. Keep it neutral so your object(s) are the focus. Texture through cloths, blankets, carpet, countertops, flooring, whatever you can find. Work with it!
2) LAYER. It’s ok and encouraged to overlap items! Whether it’s placing a textured napkin on top of the countertop background or some jewelry draped over top of a velvet box. Layering adds dimension and interest.
3) STORY. Paint a story. What are your shooting? What can you incorporate with it to tell the story? Showcasing a new lipstick? Perhaps you have some make up brushes, and/or a purse peaking through, or a pair of heels to describe a night out.
There are several other key points when shooting, so we’re putting together a full flat lay course to teach you all the tricks to shooting your work in the best way possible.
Let us know if this would interest you!

CLIENT SPOTLIGHT ||
I remember hiding behind a curtain at a party with Carla as she secretly told me about the plan to branch from . We were both giddy with the possibilities and planned to chat once things calmed down a bit. Cue months later (wedding season was a whirlwind) and we finally made it happen. A tasty coffee chat at and we had the vision!
Wishtree set to work creating multiple logo concepts with which Carla knew almost immediately which was the winner. (This girl knows what she wants!)
We now present to you;
Love in Bloom. Weddings by Capital Florist.
Refined. Bold. Gorgeous. The wedding side to Carla’s growing floral company.
Just you wait for round 2!

When your client gives you THIS palette to work with! 🙌🏻
Want to take a stab at who the next client spotlight will be?

Yesterday I spoke at in regards to finding your brand voice.
Although I could have gone on even longer (sorry guys!) we really only touched the surface of what a brand really is.
I put out a call for questions you may have in regards to branding. Swipe right 👉🏻 to have a read.
@ Ottawa, Ontario

What does a typical meeting look like with us?
Fun, easy and focused.
Whether it’s over coffee, in your office or with a glass of wine in hand, we’ll always go over your needs, vision and expectations. From there, we go running! Crafting a game plan specific to you and your brand.
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