WRPD

Winter archives ⛄️

Speaking the “Gen Z” language can be confusing — especially if you’re a brand trying to tap into the psyche of a young Gen Z’er (born 1997-2012) 🧠

So, we’ve prepared a quick glossary for you. From channeling that effortless “aura” to spotting a real “bop/banger,” we’ve rounded up nine must-know slang terms in 2025.

Who doesn’t love some high-quality yap?

A few creative assets we’ve developed this month for our friends over at .saints 🥬👨‍🎨

New website design + development for our good friends over at CGK Industrial ⚙️

Could your next text message come straight from your brain? 🤯 Meet Meta’s Brain2Qwerty, a groundbreaking AI that reads your thoughts and turns them into typed words—no keyboard required. This mind-bending tech harnesses a massive MEG scanner to capture brain activity, then uses AI to decode it into text with up to 80% accuracy.

It’s a game-changer for people who can’t speak, and it could pave the way for hands-free computing. The downside? A huge, expensive scanner and specialized lab conditions mean everyday use is still a distant vision.

But, it’s coming. 🧠

It’s easy to get lost in a sea of constant notifications and “buy now” messages, but Porsche’s vintage print ads prove you don’t need bells and whistles to stand out. 🚨

We dug up some of the best, most hilarious Porsche ads from the 70s onward—back when the spotlight was on the 356, the original 911, and other legends rather than the big-selling SUVs of today.

Their secret sauce? Keep it simple. A single page. One breathtaking photo. And a brilliantly witty headline that captures all the feels of driving a true sports car.

Which one of these classics is your favourite? 🚗👇

The long weekend hangover is real. We get it. So, we’ve collected some of our favourite recent memes to help you get through this terrible Tuesday.

Enjoy. 👉

“WorkWithWRPD!” V.003 🤝

Yesterday, major brands shelled out nearly $8 million on average for a 30-second spot during Super Bowl LIX. 💰 Although the Eagles were ultimately crowned champions, there were a few other big Ws on the night in the form of incredible advertising.

Let’s see who the 10 biggest winners were 👇

10) Instacart – “We’re Here” (Mascot Takeover): Beloved brand mascots delivering groceries for a perfect nostalgia-meets-modern mashup.

9) Ray-Ban (Meta Smart Glasses): Star-studded demo proving futuristic eyewear can be fun and everyday-friendly.

8) Ritz – Aubrey Plaza, Michael Shannon & Bad Bunny: A bizarrely brilliant trio that turned cracker snacking into comedy gold.

7) Hellmann’s – “When Harry Met Hellmann’s”: Billy Crystal & Meg Ryan revive an iconic rom-com moment with a mayo twist.

6) Coors Light – “Slow Monday”: A chill approach embracing post-Super Bowl blues when all we need is to relax.

5) Mountain Dew – “Epic Baja Blast Karaoke”: A surreal Seal-as-a-seal performance no one can unsee—love it or hate it.

4) Stella Artois – “The Other David Beckham”: A tongue-in-cheek twin reveal that kept Beckham top of mind and glasses raised.

3) Booking.com – “Vacation Like a Muppet”: Kermit & friends explore destinations, blending kid-friendly nostalgia and travel inspo.

2) Dunkin’ – “Your Super Bowl Recovery Runs on Dunkin’”: Ben, Casey Affleck & Jeremy Strong bring comedic star power to help you refuel.

1) Uber Eats – “A Century of Cravings” (Matthew McConaughey & Co.): McConaughey’s wild spin on football’s ‘real purpose’—feeding our snack obsessions.

Which ad was your MVP? Drop your favorites (and fails) below. 🍿

A big S/O to the ‘Dawg of the Month’ winner in January, 🐶 We appreciate everything you do to go above and beyond for our team + partners. Your creative prowess helps set us an apart — day in and day out. 🎯

Much love our friend 🤞

Your ritual, reimagined.⁠
Holistic skincare & wellness shouldn’t feel complicated— .usa simplifies it. All natural ingredients, expertly formulated by the top minds in the USA.

At the end of last year, our team had the privilege to partner with to help them drive awareness and donations for their holiday campaign. 🎄

With this partnership came the opportunity to visit the house and volunteer our time to do a small part to help the many families that rely on RMHC.

Meeting their incredible team and touring the house in Hamilton completely rocked our world. We were taken back by the amount of effort, time and resources that this SMALL group of superhumans manages to muster with such little support. (Though they’re sponsored by McDonald’s, only 35% of their operating costs are covered by McDs).

The work they do literally changes the lives of their families on a daily basis. From keeping families together with a warm/safe place to stay, to providing them with the everyday amenities that they need to get through the toughest situations imaginable.

We look forward to sharing more details about the work we did together in Q4. Until then, please take a moment to check out their page and learn more about what they do.

❤️