Array

Press Start. Choose Your Service. Unlock Your Team. 🎮

Your brand upgrade is now in play.

A regular week at Array turned into premium workplace television. 📺

Should we pitch season one?

The biggest lesson we learned from IROC? Progress moves at the speed of trust.

Last week, our team attended the 10th annual Indigenous Resource Opportunities Conference, where First Nations leaders, government representatives, resource developers, and industry partners came together to discuss the future of responsible development in BC.

Across every conversation, one thread was clear. Meaningful outcomes are built on relationships where trust, collaboration, and a willingness to listen are valued.

Thank you to the organizers, speakers, and attendees for creating space for these important conversations. We’re grateful for the opportunity to learn, connect, and be part of the dialogue.

Take a guess in the comments. You can phone a friend.

 

Let’s go A-Team ✨

See the award-winning project at the link in bio.

Accounting firm, but make it memorable.

We loved exploring how a traditionally “serious” industry can still show personality without losing trust, credibility, or professionalism.

In this case, it all came down to colour. 

P.S. “I turn coffee into tax returns” might be our new favourite line ☕ 

Come with us on a hike to Cable Bay (tidepools included)!

We took an afternoon to enjoy the change in season with some fresh air, good food, and great company.

On days like this, it pays off to live and work on Vancouver Island.

Company culture shapes a brand. But good branding shapes company culture too.

When you intentionally build a brand that reflects who your company is at its core, it starts to influence how your teams show up and how you signal your values to the job market.

Take for example. We created a brand that’s bold enough to stand out in an industry not exactly known for creativity, and cohesive enough to give everyone under the DMCL umbrella a genuine sense of belonging.

In this clip, our senior designer, Alejandra, shares how she approached rebranding with employee retention and talent attraction in mind. 

In case you missed it, Web Summit Vancouver 2026 was a hit! Our team explored everything from multi-agent AI systems to practical tools already changing how products and workflows are built.

But beyond all the tech, one thing stood out.
The more AI-generated content grows, the more valuable authentic storytelling becomes.

In a world of synthetic content, human creativity becomes the differentiator. That’s what it really means to be authentic.

What do you think? Tell us in the comments!

Most people think branding starts with visuals. But it actually starts with messaging. (Wait what? Hear us out!)

Yes, visuals are important. But a brand messaging strategy delivers the foundational pieces that echo throughout the branding process. 

In this conversation, our team shares how starting with a brand messaging strategy for ’s rebrand informed our creative direction. From understanding target audiences to building a cohesive visual system, design and strategy go hand-in-hand.

🎧  Take a listen.