Bright Spot Studio

I’ll be speaking at an upcoming ANA workshop on building and growing a private practice on April 10. I'll be teaching how to craft a clear and authentic elevator pitch 🧡

This one-day virtual event is focused on practical strategies for nutrition professionals, including business strategy, pricing, marketing, and defining your niche. It’s free for ANA members, and recordings will be available if you can’t attend live.

Register here: https://lms.theana.org/courses/124140/webinars/90173

Before I close up shop for the holidays, I want to take a moment to share my heartfelt gratitude 🤗 Whether we worked together, exchanged ideas, or simply stayed in touch, your support and friendship have warmed my heart 🧡

Wishing you a holiday season full of love, joy and laughter—and a bright new year full of possibilities! 🤩

(No animals were harmed in the making of this post)

Check out my most recent logo design—for a family! 🤗

When Jeremy Hyatt reached out to me to design a custom logo for his family, I was flattered! I’d worked for 9 years with his wife Lee Carson on design projects for Hyatt Training Gym in Portland, but I’d never worked with Jeremy. And to make the project even more fun, it was going to be a surprise for Lee and their two kids! 🤫

Jeremy approached me wanting a family brand, “like the kind a cowboy would stamp on the flank of their cow.” 😆 He wanted something simple and meaningful that could be used on hats, t-shirts and bumper stickers. Ideas he wanted represented in the logo: mountains (their happy place) and 4 (each member of the family).

I made a logo that features the first initial of each family member’s name (L, J, M and G), which together create the shape of mountains ⛰ I created the mountains using equilateral triangles, a shape that connotes strength, unity and equality. The resulting logo feels perfect for this close-knit, outdoorsy and adventurous family 😊

Jeremy loved the resulting logo so much that he had it tattooed on his forearm! 😲

Did you know that nearly all my clients and projects come from the referrals you send my way?

To show my appreciation for all your support, I’m launching my very own refer-a-friend program! 😃

How it works: For every client you refer to me, I’ll gift you an hour of my time on your next design project 🙌 You don't even have to be a Bright Spot Studio client to get in on the fun!

For program details, check out the FAQ at brightspotstudio.com/refer-a-friend

Happy Valentine's Day!

Happy Independence Day! For me, that means celebrating 10 years of being self-employed 🎉

Time flies when you’re having fun! Thanks to all my clients for making Bright Spot Studio the best (and longest held) job I’ve ever had 🤗

In honor of Independence Day, I’m showcasing fellow freelancers whom I’ve helped with branding, websites and marketing. I hope you’ll visit their websites (and hire them)!
https://brightspotstudio.com/happy-independence-day/

And if you're thinking about starting your own freelance business, check out my freelancer preparedness checklist. It's the step-by-step guide I wish I had when I started!
https://brightspotstudio.com/freelance-preparedness-checklist/

I’ve had the pleasure of working with some awesome people over the past 10 years. In recognition of Women’s History Month, I’m featuring just a few of my amazing female clients. These women are doing what they love while juggling parenting and a pandemic (because, you know, running your own business isn’t hard enough 😜)!

Read their stories here: https://brightspotstudio.com/wonderwomen/

And if you’re thinking about starting a new venture, you’ll appreciate their sage advice 😊

What do you get when a zero waste designer and a compost-crazy gardener get together? A whole lot of awesome! 💚

Check out my latest web design project: The Garden Vo**ur

I got to pair up with Brian Sirimaturos (a.k.a. The Garden Vo**ur) to create a landing page for his growing fan base. He's a backyard gardener in St. Louis, Mo., who's attracted followers from around the world. If you're interested in gardening, you have to check him out. You'll learn a ton, and his passion for compost is contagious! 😜

https://thegardenvoyeur.com/

More to come from both of us! In the meantime, eat your (homegrown, plastic-free) veggies 😉🌱🌎

I am so excited to officially announce that Sweet Somethings is now Sweetly in St. Louis! I had the pleasure of working with amazing cookie artist Rachel Katzman to change her business name, then develop a brand identity and website that showcases her creativity and talent 😁

We changed her business name to distinguish her from the myriad of other dessert businesses named "Sweet Somethings." We incorporated "St. Louis" in her name because her baking business is—and always will be—connected to St. Louis. And I love how Sweetly in St. Louis is a play off of the song “Meet me in St. Louis” 🧡

For her logo, I chose a typeface that was reminiscent of the icing detail in her cookies. For the color palette, I chose a teal blue that perfectly complements her delicious shortbread and other baked goods. And I mean, who doesn’t love an edible logo?! 😂

I created a new, easy-to-use website that showcases all her homemade treats in a bigger and brighter way. The website features better photography so her personalized treats look as good as they taste! 😋

If you live in St. Louis, order Rachel's custom treats at https://sweetlyinstlouis.com. I promise, you won't be disappointed! 😊

I'm excited to be speaking at WordCamp Montréal 2019 - Conférence WordPress Conference this Saturday! The topic? How to win (and keep) awesome clients." 😃

https://2019.montreal.wordcamp.org/session/how-to-win-and-keep-awesome-clients/

If you're looking to grow your own freelance business, come check it out! Tickets are still available 😉

https://2019.montreal.wordcamp.org/tickets/

Thanks to all my awesome clients! I couldn't do it without you!!! 🧡