WhatsNexx

We're about to the take the wraps off some very exciting developments! The team has been working hard!

The ascent of the high priest of the religion of branding. A thoughtful tribute to the life of Wally Olins. http://ow.ly/wi0AK

Interconnection among component types of data science - from The Field Guide to Data Sciencehttps://www.boozallen.com/content/dam/boozallen/media/file/The-Field-Guide-to-Data-Science.pdf

Marketing innovation never stops.

Announcing: The Love Moment We started by simply looking at the crossing of paths, then we added the notion of hearts in concert to progressive profiles (think Likes but with actual feelings), and then we narrowed down the scope of time to the briefest, most fleeting setting we could ever imagine.

Discover our WhatsNexx Moments Spring Release We’re happy to announce that our Spring release went live last week. WhatsNexx Moments took another huge stride towards becoming of the world’s leading cross-channel marketing suite. I put together this post to highlight the top features and improvements of the release.

#Inspiration: Looking back on big data - 200 Countries, 200 Years, 4 Minutes - WhatsNexx... Hans Rosling's famous lectures combine enormous quantities of public data with a sport's commentator's style to reveal the story of the world's past, present and future development. Now he explores stats in a way he has never done before - using augmented reality animation.

Great article by the Chief Marketing Technologist Scott Brinker.

Software is the new channel middleman in marketing - Chief Marketing Technologist The Internet was supposed to be The Great Disintermediation Machine, collapsing the relationship between marketers and customers from this: To this: And indeed, that disintermediation has happened in many businesses. E-commerce is now over a trillion dollars a year. While some of that goes through I...

Thinking errors and cognitives biases in our data approach? The science of analytics and data has become essential to the work of any good marketer in the recent years. Our work is now more quantifiable, more focussed and more agile. We’re now sailing the data boat in search of better ROMI, better customer experience and most importantly more awesomeness. Ho...

"Companies with stronger CX metrics programs are more likely to be customer experience leaders."

The State of Customer Experience Metrics - Temkin Group Report In December, Bruce Temkin published a Temkin Group report, The State of CX Metrics, 2013. The research shows how large organizations are using CX metrics. Here’s the executive summary from Bruce's post on the...

Read our latest blog 'The importance of mobile in the customer journey' in which we review the findings by Google and Nielsen on the mobile path to purchase.

The importance of Mobile in the customer journey WhatsNexx transforms cross-channel marketing into delightful experiences - shifting seamlessly from physical locations to mobile devices and all the web in between.

Retargeting is moving quickly on the mobile front. Learn more about this essential cross-channel marketing strategy.

Retargeting Demystified. WhatsNexx transforms cross-channel marketing into delightful experiences - shifting seamlessly from physical locations to mobile devices and all the web in between.

Wishing everyone a safe and happy holidays and best of luck in 2014!