PaidAdvertising.com

We're almost already 25% into 2024 which is CRAZY to think about!

Every month, for each and every partner at the agency, we do what we call a "Creative Breakdown" going over each of the ads launched that month, their results, notes on each ad...

And we wrap it up with an "Action Step Report" with all of our recommendations as to how we could replicate the success of our best ads or improve on our "not-so-good" ones.

With that said, I've decided to throw our 5 best-performing ad creatives of Q1 into a video compilation you can check out below!

I'm selfishly also showcasing my personal favourites of the bunch...

Check 'em out below and get inspired for your own business!

My Best-Performing Ads Of Q1 2024 (I Didn't Expect That):

My Best-Performing Ads Of Q1 2024 (I Didn't Expect That) 🤝 Get Me To Create & Manage Your Ads: https://go.paidadvertising.com/agency💵 Have Me Mentor You: https://go.paidadvertising.com/adengine🎓 Join My Paid Ads...

I strongly believe that broad audiences are the future of Meta and TikTok.

And I believe this to be the case for 3 reasons:

1. You know, some day, you'll have to go broad. It's a fact. As a business scales, no interest or LLA will be big enough to sustain all of its ad spend.

2. Ad platforms all heavily use AI to scrape your landing page, ad copy, and every element of your ad from words to colors, emotions, demographics of a character used in an ad, etc. And that same information is then used to target the right audience, automatically.

3. Using interests is a crutch for poor creative craftmanship. A great ad will make its way to the right person, because of scenario #2.

Consider this example for a second:

You're an e-commerce brand, advertising in the US, nation-wide.

The total size of this broad audience is, let's say, 200M people.

But then, your friendly neighborhood marketer at your local networking comes at you and tells you:

"Add a list of 10 interests to your ad set, your ads will perform better!"

So, you listen to him and do so... But now, your audience size goes from 200M people to 6M people.

Which you've now cornered yourself to face 2 eventual problems:

1. Assuming a $10 CPM, you'll tap out the whole audience after $60k in ad spend.... Might seem far right now, but with the amount of clients I've seen spending $10k a day, that's less than a week of ad spend at that scale. No bueno.

2. Your ads most likely will work with the interest! YAY, you found winning ads! Or did you? Because for many, when they try to run that same ad concept to a broad audience, it'll fail. Why? They weren't using a mass market desire. The concept was built for such a narrow audience, that it only worked at small scale...

And if you watched some of my old videos, for an ad concept to be considered a winner, it must sustain a certain amount of ad spend, for a certain period of time.

This is the MAIN point I want to make here. I'll start and end this email with the same statement:

You HAVE to use broad, some day.

Why not do it now?

Get your ad account, pixel and algorithm trained for it.

Start the right way, and build your ad account to sustain you today, next week and 5 years from now.

But there also are 3 other key explanations I give in the below video, supported with illustrations and examples, showing you why you should be considering broad audiences...

Check it out now!

Why You Should NOT Use LLAs & Interests With Facebook Ads:

Why You Should NOT Use LLAs & Interests With Facebook Ads 🤝 Get Me To Create & Manage Your Ads: https://go.paidadvertising.com/agency💵 Have Me Mentor You: https://go.paidadvertising.com/adengine🎓 Join My Paid Ads...

Want a quick and cost-effective way to make unlimited ad variations?

Use AI.

Now, WAIT before you skip this email and roll your eyes.

"Ugh, not another ChatGPT tutorial!"

No, indeed not.

We can make up to 150 ads a month across all client accounts at the firm.

And frankly, costs and time, add up, especially when it comes to UGC.

Our process used to look like this:

1. Do research and script a new UGC video.

2. Reach out to content creators in our network + Get into an agreement.

3. Ship out our client's product.

4. Receive their video.

5. Edit the video.

6. Test the ad.

7. Start back from Step 2 to ask for any iterations if the ad has proven to be a winner.

Whereas we can now simply clone the creators' voices, and create as many hook or "voiceover" variations as we want in the matter of seconds.

How?

Personally, I've been using ElevenLabs to do so.

And in the below video, I show you exactly how we use ElevenLabs and in what context does it make sense to do AI voiceovers...

Check it out now!

Make AI VOICEOVERS For Unlimited UGC Variations:

How To Make AI Voiceovers For Unlimited UGC Variations 🤝 Get Me To Create & Manage Your Ads: https://go.paidadvertising.com/agency💵 Have Me Mentor You: https://go.paidadvertising.com/adengine🎓 Join My Paid Ads...

One of the things I sometimes dislike about running an online business is the lack of "in person" human relationships.

Isolation behind a monitor can take a toll on you!

But as I was in Dubai 2 weeks ago (full video on the "why" coming out shortly), a client of ours, who just so happened to have recently moved there, invited me for dinner.

I love meeting our partners in person, so I gladly agreed.

Man was a great guy, we had amazing italian food, and went for a joyride in the 911 after dinner together.

But more importantly, a great personal relationship like this was first created from a strong business one.

This client was initially introduced to me via a referral from my network.

We grew their brand from $60k a month (July 2023) to $140k/m (November 2023).

Given they're in a quite "restricted" industry, we started the year off with an unplanned ad account ban, which set things back a bit... But we nonetheless ended January at $125,000, or more than twice as much as they were making before working with us.

In the below video, I'm breaking down month-to-month, since our start, everything we've done to help them get to this point.

The good, the bad, the learnings and each step of the way... Check it out below!

How We Took A Brand From $60K/Month To $140K/Month In 4 Months: https://www.youtube.com/watch?v=uL7fJDvMfdA&ab_channel=JustinLalonde

And hey, if you too are tired of "online relationships" and want to meet up in person for a nice dinner anytime soon, Let's work together: https://calendly.com/wizomedia/demo-call

How We Took A Brand From $60K/Month To $140K/Month In 4 Months 🤝 Get Me To Create & Manage Your Ads: https://go.paidadvertising.com/agency💵 Have Me Mentor You: https://go.paidadvertising.com/adengine🎓 Join My Paid Ads...

2 weeks ago, catastrophe struck...

Our client woke up to dozens of Instagram DMs from worried customers:

A handful of Instagram accounts and pages with weird, random names, were advertising their products, stealing their ad creatives, and claiming to be their brand.

Within 5 days only, our client's website conversion rate in the US plummeted by over 50%, and the DMs from worried prospects multiplied by the day...

It hasn't been uncommon for larger e-commerce brands to be victims of such impersonation scams by other entities.

Which creates a hell of a scenario for the "victim" brand:

If you publicly acknowledge the ongoing scams, you risk making more people aware of the issue, and further lowering brand trust.

If you don't say a thing, customers create a trust barrier with your brand since they see so many weird pages advertising with your name, confusing them and preventing them from buying from your store.

Gotta love being a victim of your own success, eh! 😅

Since we've now gone through all the possible ways to help out our client, I compiled the 4 best ways to protect your brand and show you how to deal with such scam pages in the below video!

How To Stop Scam pages From Stealing Your Ads:

How To Stop Scam pages From Stealing Your Ads 🤝 Get Me To Create & Manage Your Ads: https://go.paidadvertising.com/agency💵 Have Me Mentor You: https://go.paidadvertising.com/adengine🎓 Join My Paid Ads...

Here's a new article posted in Disrupt about our rebrand from Wizo to PaidAdvertising.com, our journey, and more!

Our first PR appearance, let's hope this is one of many more to come. 🙌

Check it out here: https://disruptmagazine.com/justin-lalonde-revolutionizing-digital-marketing-with-paid-advertising/