First Aid Zone

Canadian businessman Allan Caplan got his start selling medical supplies at weekend flea markets. Not the right kind? What kind do you want? He'll find it and bring it to you next weekend. Caplan grew a business centered on customer service, wide selection and high quality. "I don't sell anything I wouldn't buy myself." Now he has brought the same philosophy to the Web; firstaidzone.ca offers more than 1,000 products that were chosen for economy, usefulness and quality. First-aid kits, bandages, braces and supports, scissors, tweezers, surgical and dental tools, veterinary supplies: the site offers all of them and more, most in multiple versions. The site's biggest sellers are Littman stethoscopes. Manufactured by 3M, they are the Cadillac of stethoscopes, well-engineered and durable. Caplan's business philosophy is founded on advice from his small-businessman father. "It is easier to keep a customer than to find a new one."