Stoneboard

Agency life lesson: Talent requires management.

Having a team of great designers and developers doesn't always mean you'll see great work produced. Every project needs someone playing the role of the coordinator to ensure all of the pieces are moving in sync and in the direction of the final project goal - it can mean all the difference in the success of your projects.

'Once upon a time, design was considered unimportant among most top business leaders, a secondary realm prowled by precious egotists and aesthetes. At best, design was an afterthought, like slapping a coat of paint on an already-built house or adding a cool tail fin to a finished product.

No more.

CEOs and strategists alike are finally now appreciating the fundamental advantages that sophisticated design can provide.

DESIGN IS INNOVATION; INNOVATION IS DESIGN.

In a world of flux, where an authentic connection with the consumer is more vital than ever. Businesses need to identify a worthy mission and address it in an intuitive, human way. Special things happen when they do'.

If you want to know how to sell more, than you better know why customers buy.

Remember…selling to people that actually want to hear from you is more effective than interrupting strangers that don’t.
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Full blog 'Package Your Pixels':
http://stoneboard.ca/index.php/archives/649

People buy things to solve problems, so let’s trace back to all the emotions that come with those problems when thinking about your marketing strategy.

The person that’s solving the problem wants to be the hero, same goes for the image of your brand. You should be solving problems.

Become the hero.

When your marketing copy is so dry and academic it would only appeal to cyborg, you’re leaving mountains of cash on the table.

Businesses don’t buy things, the actual people in the businesses buy things.

People buy things to solve problems, so let’s trace back to all the emotions that come with those problems.

Agency life lesson: the comeback is always stronger than the setback.

Success is not final;
failure is not fatal.
It is the courage to continue that counts.

Good design is good business 🙌

The design process, at its best, integrates the aspirations of art, science and culture 🌷

The older I get the more I notice that time is the most valuable thing we have. Don’t waste yours or anyone else’s.

Driving leads to you daily...conventional and unconventional marketing by design to grow your business.

We love white space design.

It’s powerful enough to mean keeping people on your page and in your store - survival, in other words - but It’s as underrated as silence between musical notes.

Despite its name, white space does not need to be white. It can be any colour, texture, pattern or even background image.

Sadly, white space can cause problems between a design team and the client as design theory promotes the use to ensure goals, visual experience, and usability. Some businesses make the mistake of considering it a waste of space and cram more information or visual elements = business fail.

Clutter to eye is clutter to the brain i.e. no sales conversions.

The visual clutter limits your brain's ability to process information therefore your brand message will be lost and your ad budget possibly wasted.