AppGen Studio

Top 10 Website Analytics You Should Be Measuring AND Learning From

1. Number of session (visits)
A website should be the hub of any global marketing strategy. One of the first metrics we look at is total number of visits. As part of analytics, we are able to look at more than just the total number of visits to a website, but also identify the success rate of particular CTAs (call to action) and keyword strategies.

2. % of New Sessions
Of the total number of visits to your website, how many were returning visitors and how many were new? By looking at the percentage of new sessions we are able to determine if our website is attracting new visitors and whether our website offers enough value to warrant return visits.

3. Channels
Google Analytics organizes acquired website traffic into 8 channels:
Direct, organic search, Referral, Email, paid search, other advertising, Social and Display. These groupings allow you to immediately segment your traffic source and identify specific patterns of behavior for each source.

4. Bounce Rate
Bounce rate is the percentage of single-page website visits. Simply, it tells us what % of our website visitors left after viewing only one page. Naturally, we want this number to be as low as possible. There are a number of factors which could contribute to a high bounce rate. Generally, a high bounce rate could point to the lack of relevant content, usability issues, poor presentation, etc. It should be noted that “single-page” visitors doesn’t necessarily mean there’s something wrong with your website design and development. A visitor may have come to your site to find your phone number, address, etc. Once they had the information they needed, there was no need to visit another page.

5. Conversion Goals
Many people think a conversion is a purchase. I had a visitor to my website and I converted them to a client. While that is certainly a form of conversion you should be measuring, there is so much more. Let’s think of conversion goals as business objectives. While the end-game may be to increase revenue, there are many other steps in the engagement cycle that can be tracked. A few examples are email subscriptions, contact form submissions, content downloads, engaging in a live chat, watching videos, etc.

6. Engagement
Engagement is often overlooked as an important component of analysis and understanding website visitor behavior. Engagement measures the amount of time visitors stay on your website, as well as how many pages they visit. The optimal amount of time visitors spend on your website varies with business objectives and the nature of the website. While an increase in the engagement metric can be the result of improved stickiness and valuable content; it may also identify patterns consistent with users not being able to quickly find the information they seek.

7. Site Content
Site content breaks down every page on your website and tracks total number of page views, unique page views, average time on page, entrances, bounce rate, % exit and (if you track revenue and goals) page value. The Site Content report give a quick overview of the most popular pages and sections of a website. You can quickly identify whether users are getting to the pages you want them to and make marketing decisions based on the results.

8. Devices/Mobile
The growth in popularity of smart phone, tablet, and other mobile devices has been incredible. Back in 2013 we wrote an article titled Is your company’s website ready for 129.7 million mobile visitors? Most business owners looking to have a new website designed (or redesigned) often picture their visitors as sitting at a desk, browsing on a desktop. “Our clients are all business people, they don’t use their mobile devices for work.” Is that right? We regularly find that mobile visitors represent the highest % of total visitors to our clients’ websites. Since we want to make sure that all visitors have the optimal experience, we use responsive web design to develop all of sites.

9. Landing Pages
As discussed earlier, landing pages (entrances) appear on the Site Content section of Google Analytics. A landing page is the page through which a visitor entered your website. The highest rated landing pages could represent the areas of your website most relevant to visitors’ search engine queries. Additionally, custom landing pages may be created to help track the response to a specific marketing campaign.

10. Exit pages
With so much to look at, exit pages are often overlooked. An exit page it the last page a visitor browses before leaving a website. A page might have a high exit % if the information on it is not deemed relevant or valuable. One should review pages with high exit % and identify the reason behind the visitor choosing to leave. We should note that some pages are expected to have higher exit rates based on where they fall in the desired visitor path. For example, the “thank you” page following a contact us form submission represents the end of the path, and therefore the visitor is often expected to leave after visiting this page.


Tracking is not Enough
If you want to have a successful website, it is critical that you both measure and learn from these 10 website analytics. Your website analytics should begin to guide you in the process of fine-tuning your site for optimal performance. Additionally, each implemented strategy should be tracked and it’s results analyzed so that any future efforts take into account these newly learned lessons.

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7 Ways to Improve Your Website Homepage

Your website is your virtual place of business. Just like your regular place of business, you want it to be neat, clean, attractive, inviting and professional looking. Here are 7 low cost ways to improve a homepage to meet today's standards, and they may be easier than you think.

1. Freshen the Content Regularly
Schedule a monthly reminder to check your website and update the content on the homepage.

2. Make Sure It Has a Call to Action
Ask yourself: what’s the top action you want visitors to your website to take? Here are three examples of common calls to action:
* Sign up for your email list.
* Shop in your e-Commerce store - add a prominent “Shop Now” button.
* Fill out a lead form - If you sell services instead of products, encourage visitors to fill out what’s called a lead form.

3. Add Contact Information Prominently
Examine your homepage objectively. At a minimum, include an email address and phone number. If you receive customers at your location, add your address. If you’d rather use a separate “Contact” page, add a large prominent link to your Contact page.

4. Add Images and/or Video
Look at your home page. Images break up big blocks of text, and they are more inviting to visitors. Videos are also excellent.

5. Update Your Design to Current Standards
A website designed in 2005 will look dated compared with one designed in 2015. It’s best to update the whole website. But if time is in short supply, at least redesign the homepage to create a great first impression. Contact your Web developer and ask for a homepage facelift.

6. Improve Page Speed
If your home page loads slowly, visitors may never go beyond it. Take the speed test through pagespeed.de.web, The best part: you’ll get suggestions for how to improve the speed.

7. Make it Mobile Responsive
Last but certainly not least, today’s websites need to be viewable on mobile devices. A website that is not set up for mobile devices can be negatively downgraded in search engine results. If you give your site a facelift, make sure the new design is “responsive,” meaning it is responsive enough to adjust to mobile devices.

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Here’s 10 Great Reasons to build a Mobile App for Your Business!

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Why build a Mobile App? Here are 10 great reasons! - Matchboard If you'd like a quote for the development of a mobile app, contact Matchboard and we’ll connect you with a vendor that's a perfect fit.

Learn What is Workflow Automation in Healthcare and its Benefits!

-According to Olive

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What is Workflow Automation in Healthcare? | Olive Learn about workflow automation using artificial intelligence (AI), robotic process automation (RPA), computer vision and other healthcare technology used to improve cost containment, data security, and more.