Automotivaters

Every "no" is just a "not yet." Keep going.

The end of the demo drive is the most fragile spot in the buying process. Relieve tension with building added value-the service walk.

Reduce stress getting off the lot by driving first on the demo drive. Point out key features that link to their needs.

Don't be complacent. Hoping clients will tell their friends and family about your service doesn't produce many referrals. Asking does.

So many previous customers are not connected to a current sales consultant at your store. Be proactive. Ask to be their new person.

With repeat and referral clients trust is already built. So what are you doing today to maintain client relationships?

Closing ratios for repeat or referral clients are three times that of walk-in traffic. So what's stopping you from asking for referrals?

Most people already know the pricing of the vehicle of interest. Can we safely assume it is financially within their means?

The biggest roadblock you face with a new prospect is that they don't know you, like you, or trust you - YET.

The sales consultant who interviews on the yard consistently has a greater drop in their ratios from Presentation to Demonstration to Sold.