Feather and Line

Where would we be without the wonderful women in our lives? Leading the way by showing strength under pressure and carrying a compassionate heart.
There are so many inspirational quotes floating around today ~ so we will leave a simple 'thank you'
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🤍 You're seen
🤍 You're celebrated
🤍 And you're appreciated
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

⠀⠀⠀⠀⠀⠀⠀⠀⠀

Getting into the creative spirit today 😊️🤍👩‍💻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Brainstorming and compiling inspiration for a new brand or website is one of our absolute favourite parts of the design journey.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Many designers have their own process ~ ours is to start the dreaming on Pinterest, but it's not our first step. We use important discoveries about the business that are unearthed in the step before. The brand strategy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's where we look at businesses unique differences, their values and who their audience is. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We take those discoveries with us before we start to marry images and concepts that evoke the feelings of the brands values. All these are the baby buddings of the moodboard.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Would you agree that brainstorming is the best part of any process??⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
📷 ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Hey! It's been a while hasn't it!? So we wanted to show up and give you a little update on what we've been up to on this side of the screen ✨ 💻✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's definitely not B.A.U these days, that for darn sure. And do we have guilt or anxiety around that statement? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sure. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Being open and honest can be vulnerable, but we also see the merit in being authentic and real about the situation. Chances are if we are struggling with the balance right now, it's pretty certain others are as well. ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
With added demands from virtual school 👩‍🏫 first time-motherhood 🤱 and balancing everyone's mental health we had a serious talk about priorities and financial goals for Q1.⠀⠀⠀⠀⠀⠀⠀⠀⠀
💰📊⠀⠀⠀⠀⠀⠀⠀⠀⠀
One of the reprioritizations was to defer any new projects, and bring production levels down from a rolling boil to a simmer. Staying true to our brand means that when we are at our best, we can serve our clients best.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Quality is something we never want to eff with.✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
In the space between 'no longer' and 'not yet', be gentle with yourself - this too shall pass.✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

It's been a year, that's for sure! I am sure we are ALL ready to sign off on 2020 and start a fresh chapter. That said, this years challenges just highlighted how resilient entrepreneurs and small business owners truly are. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Looking back at this year we've been so fortunate to work on some VERY cool projects 👩‍💻👩‍💻 We reimagined brands and brought new ones to life. We worked with some absolutely incredible female entrepreneurs, and LOVE celebrating their success 🎊🙌🥂⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Some other highlights for the reel include;⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨We made new connections and built partnerships.⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨Heather welcomed baby Milo into the world this summer.⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨Leanne celebrated a milestone bday and wedding anniversary in style (Covid style!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Looking back, would you not say this was a growth year Y/N? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨ It's LAUNCH DAY! ✨ for the lovely and incredibly talented 💻 🎉 🥂 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Head over to her freshly designed website harbourmilldesign.ca and browse her stunning portfolio of interior design projects and more. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We couldn't be more proud to partner up with this fierce femepreneur who is crushing her goals this year! And if you've got a few minutes for a backstory, read on!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨Melissa is one of those genuine people that takes time to celebrate others wins, raising others up which elevates our community of female run businesses as a whole. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨If you're an entrepreneur, you know it takes a supportive network to keep the wheels turning. We first met Melissa at the 2018 conference in Niagara, along with SO many other creative female biz owners. And funny enough, it was Melissa who connected us with 📸 (who as you know takes the most bad a$$ brand photos).⠀⠀⠀⠀⠀⠀⠀⠀⠀
So you see, it really does come full circle 🔄⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We are excited to continue following your journey, and the evolution of your brand and business. Here to kicking off 2021 with a fresh start 🥂 and continued success. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

Today is a very special day here at Feather + Line... it's a milestone birthday for .by.leanne!!! Please join me in taking a moment to appreciate this creative powerhouse and all that she does for us.⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Any time you reach out it is Leanne who responds and she gets back quickly and with a huge, virtual smile on her face. She goes above and beyond to make sure everyone feels heard and appreciated.⠀⠀⠀⠀⠀⠀⠀⠀⠀
- If you need a big-picture brainstorm, she's your woman. Full of creative ideas and the best at getting you excited about executing them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Have you seen our grid?! All Leanne. And she puts the same care and attention to detail for our clients' social media accounts too.⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
Happy Birthday Leanne!! P.S. Hope I didn't mess up our insta feed by posting this photo out of turn.

It's mood board Monday! How cute is this one we created for a sweet pet photographer in ?
We were notified that it was one of the most pinned brand designs of all pins -- swipe to see 👉
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We started investing in our 📌 Pinterest game last year, and it's been great for increasing visibility, brand awareness and website traffic. We won't sugar coat it though, it's a bit daunting to get going and figure out how to make it work for your business.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Just like any other platform, it takes time to master. We can't claim to be experts but here are some helpful hints:
☕ Grab a coffee
📱Download a few Pinterest Marketing guides from real experts like
📖 Carve out time in your monthly calendar to plan content, and reformat images
🌬️Use scheduling tools like -- set it and forget it until next month!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Tell us, does your business use Pinterest?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

Happy Friday! 🥂🙌 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Fun fact: there's a tiiiiiiiiiiny baby 👶 in this photo. We were trying to keep the little bean from showing during this photoshoot earlier this year. While on breaks there may have been a popped button or zipper on the jeans, just sayin' ⠀⠀⠀⠀⠀⠀⠀⠀⠀
📷 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We miss the days of casual meet ups and work sessions at cute coffee shops, but we're going to appreciate them A WHOLE LOT MORE when we can do them again!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

Would you say your elevator pitch is on point? You know... that message you could deliver in the length of an elevator ride that 'sells' your business and value? Honestly, it's not as easy as it sounds!⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let us know below with a 👌 or 👎 If YOU had 15 seconds in an elevator with a potential customer would you be able to chime off your pitch? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you're struggling to create a clear, succinct and influential way to position your service or product here's a few tips to keep in mind:⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▶️ Think about your target audience and their pain points. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
List out a few and re-write what you do/offer that alleviates THEIR challenges.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▶️ Is it clear how YOU are different from your competitors? This is your chance to highlight your value and how your product or service stands out from the rest. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
▶️ Make it all about them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
We tend to think of OUR business or self (and yes they're buying YOU too) but keep the focus on your customer or clients at all times, then re-write your pitch.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

Have you looked at your website recently? I mean reeeaaally looked at it 👀 through the lease of your customers, clients or someone making the decision to work with you or not? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you can find time sit down and analyze your website here are 3 things to look for:⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
➡️ Does your website say WHO you are and WHAT you do within the first 6 seconds? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It is important to make sure you're clear about how you are different from competitors and serve your customers, before they click away.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
➡️ Is it clear what people should do? 🤷‍♀️ Shop the latest products? Watch a video? Download a form? Make sure you make it clear for people to take the valuable action you need.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
➡️ Are you saying TOO much? Assess your website content and ask if it is valuable, and laid out in a way that won't overwhelm the reader and potentially lose them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Book some time in your 📅 grab a ☕ and a ✒️📓 and happy website auditing! Have a question? Shoot us a DM and we're happy to help! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

Happy Anniversary to us! 🎉👩‍💻👩‍💻🎉 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here’s a little tidbit for ya - we unofficially began our design partnership in 2015. We called ourselves MintWebDesign 💻 'delivering fresh designs to small businesses'. But it was 3 years ago TODAY that we restrategized, designed and launched . My how time flies! 🕐⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here are 3 things we've taken away over the last 5 years working with some incredible clients and entrepreneurs:⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉 We don’t regret ANY lessons learned. Even the hard ones! In over 15 years of business + project planning + design + client management there is ALWAYS something new to learn, and makes you better the next time.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉 Building a network and tribe of cheerleaders is crucial! Not only for your success, but having others in your corner that genuinely want to see you succeed can get you through the low days and weeks. Being an entrepreneur is one of the hardest jobs, but it can also be one of the most rewarding. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉 Even though we have evolved (both as individuals and as a business!) our core principles remain the same. Life circumstances have a way of pushing you into change, and as entrepreneurs you need to adapt (the almighty PIVOT). Welcoming a baby, moving houses, or a global pandemic can throw a wrench in plans. Seasons change, needs change -- but entrepreneurs are resilient! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you could go back in time before you started your business or career, what is the one piece of advice you would give yourself?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

Autumn long-weekend vibes be like 🍂🍗🥧⠀⠀⠀⠀⠀⠀⠀⠀⠀
Are you kicking off a little early today or plugging it out until the bitter end?⠀⠀⠀⠀⠀⠀⠀⠀⠀
Despite being a little quiet on social media, our plates are full and we are working towards inventing more hours in the day 🤔 🕑⠀⠀⠀⠀⠀⠀⠀⠀⠀
Thanksgiving is going to look different this year, but whatever your household looks like, enjoy it YOUR style. And that could include sweats and pumpkin spiced lattes (or🍷) all day. Which sounds pretty fantastic!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
📸 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀