Affinio

MINING THE CRYPTO COMMUNITY: A series on the trillion-dollar audience. Learn what they care about, the brands they love, and how this group is changing over time.

Part one is out now

As Crypto Moves Mainstream, How Does Your Brand Stack Up?: https://www.affinio.com/post/mining-the-crypto-community?utm_source=facebook

Mining the Crypto Community Blog - Jan 27, 2022

On the latest IN GEAR podcast, Affinio's co-founder Tim Burke, joins host Will Devlin to talk about how Affinio is helping big brands unlock insights and drive action from their data.

Listen & Subscribe: https://lnkd.in/dpEMA7zZ MessageGears

IN GEAR: A MessageGears Podcast | Unlocking Insights and Driving Action from Data w/ Affinio's Tim Burke Episode Details Show Notes Affinio is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in any consumer data set. Affinio's co-founder and President,...

Register for the Data Economy Consent & Identity webinar this Thursday (June 4th) @ 12:00pm EST hosted by Progress Partners. Register here: bit.ly/PCONwebinars

The webinar features insights from the following panelist:

> Ben Barokas, Founder & CEO, Sourcepoint

> Tim Burke, Co-Founder & CEO, Affinio

> Matt Spiegel, EVP Marketing Solutions - Head of Media Vertical, TransUnion

> Nathan Woodman, Founder, Proof

> Moderator: Bret Brase , Managing Director, Progress Partners

We're so excited to announce that Affinio’s ATON platform is now available to Snowflake customers through Snowflake’s Data Marketplace - turning the data warehouse into an insights powerhouse! Read the press release here: https://bwnews.pr/2VJItA

“We believe this partnership will enable brands to extract more value than ever before from Snowflake’s data platform by leveraging Affinio’s technology and AI while creating automated, actionable consumer insights for the entire organization and their data ecosystem”- Snowflake Head of Media, Entertainment & Advertising, Bill Stratton

"Brands must practice radical transparency because consumers can see right through inauthenticity." Read Tim Burke's latest article in Marketing Tech News, on the power of purpose-led marketing and how to do it right.

Gillette, Unilever, TOMS Footwear: Three strong examples of purpose-led marketing - Marketing Tech News DTC brands are eating CPG companies’ proverbial lunch and upending conventional retail models. The secret to success is rooted in their go-to-market strategy, which is based on espousing values shared by their consumer base. These shared values in turn fuel purpose; publicly standing for something...

It's live!! Listen to Affinio CEO Tim Burke's interview on the
Sweet Fish Media podcast with host Logan Lyles to learn how marketers can leverage AI to address data analytics challenges! https://sweetfishmedia.com/show/b2b-growth/how-marketers-leverage-ai-tim-burke/

Our newest platform feature, Merge Clusters, is LIVE! Now you can easily combine multiple audience clusters into one! Learn more about this highly anticipated feature in our latest blog post: https://www.affinio.com/blog/new-platform-feature-merge-clusters/

If the industry wants to do right by consumers and protect their , it should shift toward anonymizing users and deploying a new form of contextual targeting. Read the full article by Affinio CEO Tim Burke here: https://bit.ly/3cOXSWn in Advertising Week

The Very Public Nature of PII Data • Advertising Week 360 • AW360 With the exception of a few bad actors -- here’ looking at you, Cambridge Analytica -- the digital ad tech industry plays by the rules that govern the protection of PII data.

Movie trailers have become a marketing tool that can make or break a film, and by analyzing movie trailer audiences, Studio Executives can learn how to drive more people to the theatre. Check out our latest blog post to learn more: https://bit.ly/32wniDn

“Customer-centricity requires enterprises to get critical assets - first-party data in the data lake, AI-driven enquiries, concise answers - into the hands of their workforce in a timely manner.”

Read "The Last Mile of AI" by Affinio CEO Tim Burke in Enterprise CIO

https://bit.ly/2TiBA6E

For a truly customer-centric model, we need to solve the ‘last mile’ of AI Customer-centricity requires enterprises to get critical assets - first-party data in the data lake, AI-driven enquiries, concise answers - into the hands of their workforce in a timely manner.

Movie studios should plan media strategies post-trailer drop in order to create better marketing campaigns, and ultimately drive more moviegoers into theaters. Learn more in this article for MarTech Series by Affinio's VP of M&E Anthony Jackman

Cats Is a Perfect Example of Why Studios Should Plan Media Strategies Post-Trailer Drop Based on the things they tweet and bio keywords, I’d say it’s James Cordon and their pet cats that pique their interest in the movie Cats.