Rival Digital

"From rehabilitation to creation!" 🙌 📸

On a few occasions, I have been a patient of KEY Physiotherapy & Rehabilitation Centre and now I have the privilege of supporting this amazing team through my work! Excited to continue being a part of their story. 💯

👉 Meet the man behind the business, Mark McFarland, Physiotherapist and owner of KEY Physiotherapy in Halifax. ⚡️ With a passion for helping others to live pain-free, Mark combines expert knowledge with a personal touch to create a space where healing and recovery happen. Whether you're recovering from an injury or just looking to improve your mobility, Mark and the team are here to help you every step of the way. 🏃‍♀️✨ 🖥️ Visit our website for more information or to schedule an appointment with us! www.keyphysio.com #physiotherapy #HalifaxPhysiotherapy #KeyPhysiotherapy

🗓️ Monday Vibe Check!

Are Your Photos Reflecting Your Brand’s Energy? ⚡️

Well, it’s Monday so I’ll give you a slight pass for today if the energy is low.

🤳🏼 It’s all about the vibes, right? The energy behind you and your brand is what attracts your audience, and photos are one of the most powerful ways to communicate that energy.

👩🏽‍💼👨🏻‍💼I’ve had clients come to me and say “I want something that feels professional,” but what they’re really looking for is authentic energy—something that feels like “them”.

If you’ve been on my website, you’ve likely seen this lady in my gallery 👆.

We worked together on her branding session this past summer. Being a Virtual Administrator, it was important that we expressed a sense of productivity in all that she brings to her clients. You can see for yourself that her sense of energy is conveyed through her images.

…and let me tell ya, respectfully, she has a ton of energy! 🔋

The energy you put into your images can make people feel

💃🏻 Excited,

🤗 Trusted,

💡 Inspired,

or even

😌 Calm (depending on what you are going for).

It's this emotional connection that builds lasting relationships with your clients.

It’s my job (yep, me, Ryan!) to capture YOUR energy, who YOU are and what YOUR brand stands for.

🛑 So, stop right now.

👉 Take a look at your images.

❓ Is your brand’s energy coming through in your photos?

If not, send me a DM! Let’s make that shift together. 👉

Picture it 💭

🍯 Your product is a bottle of hot honey. It sits atop a flat piece of bark surrounded by wildflowers and honey bees in an expansive, sun-clearing in the forest. The bottle positioned so its deep amber color glows vibrantly in the sunlight. A small drizzle of honey slowly drips from the bottle’s edge, glistening in the warm light, and the honey’s viscous texture is captured as it flows smoothly, rich with a hint of fiery heat.

👍🏼 Of course this sounds amazing and of course this image would be a great way to evoke feeling and emotion in your audience. BUT if you were a product, would you want to pose amongst a forest of honey bees?? I wouldn’t!

There are times when just a simple “product headshot” on a white background will do the trick and is super useful to have in your image bank! Here’s why 👇🏽👇🏽👇🏽

👉 It’s a great way for your product to steal the spotlight. Your audience will be focused on it alone and it won’t be competing with other elements within the image.

👉 It creates a sense of simplicity. Your product will stand out, look clean and more sophisticated. When something is surrounded by white, it can take on light from all angles which helps to provide detail in all of its features. It can also enhance the colours and textures of your product.

👉 Products featured on a white background are media friendly and are perfect for use on websites and eCommerce. Why do you think Amazon requires that all products be featured on a pure white background?

⬜️ All this being said, there is a time and a place to tell the story of your product through imagery with detailed, colourful backgrounds and settings but having an image of your product on a clean and crisp white background is a tool you’ll find yourself reaching for again and again. I promise!

The Halifax Honey Company

It’s week five and the last week of Small Business Month❗️

🎉 We’ve celebrated many small businesses over the past few weeks but let’s come together during the final week to give a “last but not least” shoutout to !

Throughout the month, I have been showcasing some of Rival’s recent brand photography sessions that highlights the unique stories and hard work behind these incredible ventures.

Meet Hannah, Digital Marketing Specialist with Bowda Creative Co., a veteran-owned, female-founded boutique agency offering bespoke digital marketing solutions. They combine creativity, strategy, and personalized service to empower their Canadian clientele.

Hannah joined the Bowda team this past summer and reached out to collaborate on creating images that not only capture her professional and fun-loving vibe but also the passion she has for helping brands shine in the digital space.

Check out a few highlight images from our session!

📧 If you would like to showcase your brand and connect with new customers, please reach out, I’m always open for a chat.

I just put the finishing touches on this brand video I shot for someone very close to me! 😉. It was fun to put together! Thanks

https://youtu.be/62_ZSpD2DbM?si=2MWmEbkg5hMK0XH-

If you would like help developing social media content for your business, reach out! I'd love to chat with you!

Studio 14 Hair Design Brand Video

Let’s come together in celebrating the heart and soul of our community: our amazing local businesses! Throughout the month, I have been showcasing some of Rival’s recent brand photography sessions that highlights the unique stories and hard work behind these incredible ventures.

💆🏻‍♀️ I had the best time photographing Alyssa Leblanc, RMT Massage Therapist & Yoga Instructor with Choice Health Centre. Choice takes a collaborative, proactive, patient-directed and preventative approach to injury, pain, health, and wellness. Not only can they target your current health concerns, but they will work with you to develop a Plan to Thrive, unlock your health, and create long term thriving.

Alyssa is passionate about helping people understand the value and improving the longevity of their health and wellness. She enjoys incorporating movement into her treatments. This dynamic and holistic approach stems from an energy work background that includes such things as Usui Reiki, Cranial Sacral Therapy and Yoga.

🧘🏻‍♀️ We dove deep into the art of yoga photography and used the beautiful natural light from Choice’s Dartmouth clinic location to tell the story and celebrate the beauty of movement. Our aim was to capture peaceful energy, convey balance and promote mindfulness.

Thank you, Alyssa for your wonderful energy and allowing me to capture such beautiful movements. 🙏 "Namaste"

📧 If you would like to showcase your brand and connect with new customers, please reach out, I’m always open for a chat.

Let’s come together in celebrating the heart and soul of our community: our amazing local businesses! Throughout the month, I've been showcasing some of Rival’s recent brand photography sessions that highlights the unique stories and hard work behind these incredible ventures.

💊 I am excited to showcase Boyd’s Pharmasave, a community pharmacy located in the north-end of Halifax. Boyd’s offers a space free of discrimination and stigma, providing opportunities to learn about our differences and similarities. Dedicated to their customers, patients, and they work hard to cultivate a true sense of community among patients of all walks of life.

Locally owned and operated supporting local businesses, Boyd’s strives to improve 2SLGBTQIA+ wellness and fosters togetherness among all members of our community. They pride themselves on building trusting relationships between their patients, customers and staff, leading by example, and using integrity to guide their business decision-making.

👨🏻‍⚕️ I spent a morning with Greg, Owner & Pharmacy Manager to curate a series of brand photos that illustrate Boyd’s commitment to quality, care and community. From their friendly pharmacists to their welcoming store environment, every detail reflects their passion for your health and wellness.

Thank you, Greg for your support! Check out Boyd’s photos and see how they’re making a difference, one prescription at a time!

📧 If you would like to showcase your brand and connect with new customers, please reach out, I’d love to collaborate with you!

October is Small Business Month! 🎉

Let’s come together in celebrating the heart and soul of our community: our amazing local businesses!

🗓️ Throughout the month, I’ll be showcasing some of Rival’s recent brand photography sessions that highlights the unique stories and hard work behind these incredible ventures.

👉I am excited to highlight I’m Canada, a dynamic online community of over 300,000 newcomers in Canada. I'm Canada Immigrate is an ecosystem of tools to assist newcomers in Canada. From legal to settlement support. Their comprehensive suite of AI tools are tailored specifically for immigrants and harnesses the power of artificial intelligence to streamline and optimize various aspects of the immigration process.

Founder, has a vision for I’m Canada that extends beyond the online community. By 2023, he has led the development of immigration AI applications to further support newcomers' journeys in Canada. Max envisions immigrants as future leaders driving Canada forward and is dedicated to making them successful by providing the necessary tools.

I collaborated with Max to craft a set of images reflecting his professionalism and reinforcing his commitment to I’m Canada’s immigrant community. These details were emphasized through tailored clothing choices, Halifax’s beautiful business locale and a visual narrative of team connection.

Check out their many great resources www.youtube.com/ or visit their website: https://www.imcanadaimmigrate.com/

Thank you, Max for the great opportunity!

📧 If you would like to showcase your brand and connect with new customers, please reach out, I’d love to collaborate with you!

👩🏽‍💻October is Small Business Month!

👊🏼 Let’s come together in celebrating the heart and soul of our community: our amazing local businesses! Throughout the month, I’ll be showcasing some of Rival’s recent brand photography sessions that highlights the unique stories and hard work behind these incredible ventures.

I am excited to highlight Coastal Virtual Solutions! Coastal provides entrepreneurs with quality, results-driven solutions to maximize productivity and profits. Founder, Lucinda Dykens delivers tailored administrative and management services helping her clients achieve success.

Lucinda is currently modifying Coastal’s brand and requested a series of corporate lifestyle images for her website and social media. It was important to Lucinda that these images reflect the east coast and the beautiful harbourside city of Halifax, Nova Scotia.

📷 We had a blast shooting a series of images that showcase her professional and spirited personality. Here are a few image highlights!

Lucinda can be reached at linkedin.com/in/lucindadykens/

Ready to highlight your brand and connect with new customers? Please reach out, I’d love to chat!