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The Mortgage Marketing Experts | We Help Our Clients Generate More Leads, Automate Follow-up and Close More Deals.
🎙️ Host of LoanOfficerPodcast.com | 📘 AI 101 Author | 🤖 Creator of Loan Officer AI CRM
We’re funding mortgage deals from ChatGPT referrals 🤖
23 refis in 30 days using concierge database calls
https://loanofficercrm.ai/ We Bring You More Customers
- Our SEO services rank your business in front of customers that are actively searching for what you have to sell. Done in combination with our Rankin
06/03/2026
NAMB asked me to run a live training next week and I'm not holding anything back.
AI is now referring borrowers to loan officers by name.
No ad spend. No cold outreach. Fully automatic.
And the close rates? Matching database referrals and realtor partners the best leads we've ever seen.
Here's what you're getting at this free training:
✅ How to get AI sending you leads & applications on autopilot
✅ How to capture borrowers shopping lenders via AI comparison
✅ A weekly referral engine from your database set up once, runs forever
✅ Pre-qualified buyer leads to share with agents & open new referral doors
✅ Swipe files included zero tech overwhelm
Tuesday, June 10th | 2 PM EST | FREE
🔗 www.loaiwebinar.com
06/02/2026
🚨 BIG NEWS
We're going LIVE with NAMB!
Top producers are funding deals every month from free AI referrals and next week, Chris Johnstone is pulling back the curtain on exactly how.
The #5 mortgage broker in Florida? 1 in 3 deals in the last 12 months came from AI-based referrals.
✅ 80% apply. ✅ 50% fund. ✅ Pre-qualified & ready to act.
Join us Tuesday, June 10th at 2 PM EST for a FREE live training:
🎯 "How to Turn AI Into Your Highest Quality Referral Partner"
You'll learn how to:
→ Get leads & applications directly from AI
→ Capture mortgage comparison leads from borrowers shopping lenders
→ Build a weekly marketing machine using AI once
→ Generate pre-qualified referrals for real estate agents
This is the highest quality digital lead source we've ever seen AND it's free.
👇 Comment SAVE to grab your spot or register free at the link in bio.
🔗 www.loaiwebinar.com
05/29/2026
This morning we published The 5-Step AI Referral Flywheel for Loan Officers.
54 of the top 100 Scotsman Guide producers I've interviewed are referral-based. But here's what most LOs don't know yet; AI agents like ChatGPT, Gemini, and Claude are now referring borrowers to mortgage professionals.
Our member Oliver, the #5 broker in Florida, gets 1 out of every 3 funded loans from AI referrals. Our member Adam booked 18 appointments in his first 2 days.
The flywheel is simple: organize your database, let AI create your content, distribute it everywhere, make your calls, and automate your follow-up.
Download the PDF here:
👉 https://loanofficercrm.ai/2026/05/29/the-5-step-ai-referral-flywheel-for-loan-officers/
05/28/2026
Google's I/O Meeting and Your Business. 🤖
At Google I/O, Google showed where Search is headed next: 👇
AI-generated answers. Intelligent search agents. Dynamic search results built in real time.
Which means one thing for marketers:
Getting cited by AI systems is becoming just as important as ranking.
And while there are many similarities, the signals that drive AI citations differ from those in traditional SEO.
We recently interviewed one of our clients who is funding multiple deals per month from referrals they are getting from AI search.
✅ Roughly 80% of the "leads" they are getting are submitting applications.
✅ Around 50% of those applications are getting funded.
✅They get inbound inquiries every week.
Sign up to watch the replay and get access to a 1 on 1 call with us to help you build your marketing strategy.
Click Here to Watch - https://www.loaiclass.com/
To Your Success!
Chris Johnstone
🎙️ New episode just dropped on LoanOfficerPodcast.com!
I sat down with Gabriella Godde — 28 years in the mortgage business, $24M in annual volume, and she is making the boldest pivot I have seen from a veteran producer in a long time.
She is going all in on AI, social media, and direct-to-consumer marketing.
And her reasons are ones every loan officer needs to hear.
We covered:
✅ Why she is shifting away from agent-dependent referrals toward direct buyer leads
✅ Why owning your database, website, and book of business is no longer optional
✅ How AI, Reddit, and online authority are changing how borrowers choose their lender right now
28 years of experience meeting the future of mortgage marketing.
This is a must-listen.
🎧 Listen now: https://www.loanofficerpodcast.com/2026/05/26/how-gabriella-godde-is-reinventing-a-24m-mortgage-business-with-ai-social-media-and-database-marketing/
Subscribe to LoanOfficerPodcast.com so you never miss an episode. 🚀
Drop a comment with your biggest takeaway! 👇
05/27/2026
The top #5 mortgage broker in Florida is funding 1 out of every 3 deals from AI referrals. 🤖
Not paid leads. Not Zillow. Not cold calls.
AI referrals.
Here is what they revealed live on our webinar 👇
- 80% of people who find them through AI submit an application
- 50% of those applications fund
- Some borrowers submit a full application before anyone even speaks to them
- They replaced Zillow with this entirely
And they are doing it all virtually from New York in one of the most competitive markets in the country.
Watch the full replay here 👇
🎥 https://www.loaiclass.com/
Want our team to build this for you in your market?
👉 https://www.aioappointment.com/
🎙️ New episode just dropped on LoanOfficerPodcast.com!
I sat down with Gabriella Godde, 28 years in the mortgage business, $24M in annual volume, and she is making the boldest pivot I have seen from a veteran producer in a long time.
She is going all in on AI, social media, and direct-to-consumer marketing.
And her reasons are ones every loan officer needs to hear.
We covered:
✅ Why she is shifting away from agent-dependent referrals toward direct buyer leads
✅ Why owning your database, website, and book of business is no longer optional
✅ How AI, Reddit, and online authority are changing how borrowers choose their lender right now
28 years of experience meeting the future of mortgage marketing.
This is a must-listen.
🎧 Listen now: https://www.loanofficerpodcast.com/2026/05/26/how-gabriella-godde-is-reinventing-a-24m-mortgage-business-with-ai-social-media-and-database-marketing/
Subscribe to LoanOfficerPodcast.com so you never miss an episode. 🚀
Drop a comment with your biggest takeaway! 👇
🎙️ New episode just dropped on LoanOfficerPodcast.com!
I sat down with Chirag Rachhadia and he shared how he closed over $200 million in just 6 years almost entirely through referrals and relationships.
And then he dropped this 👇
One WhatsApp message to his database.
57 mortgage applications. In minutes.
No ads. No cold calls. No complicated funnels.
Just genuine relationships and a simple communication tool used at exactly the right moment.
We also covered:
✅ How attending housewarming parties after closing creates referrals most LOs never see
✅ How solving the tough loans wins the best realtor relationships
✅ How to turn your database into a referral engine using simple tools you already have
This episode is a masterclass in relationship based mortgage marketing.
🎧 Listen now: https://www.loanofficerpodcast.com/2026/05/22/how-chirag-rajhadiya-closed-over-200-million-using-referrals-relationships-and-whatsapp/
Subscribe to LoanOfficerPodcast.com so you never miss an episode. We have had 54 of the top 100 loan officers in the nation on the show sharing exactly what is working right now.
🚀 Drop a comment with your biggest takeaway! 👇
05/25/2026
Last week, The Orlicki Group joined us LIVE and shared something our industry has never seen before. 👀
Here are the numbers: 👇
- A third of their business now comes from Google and AI referrals
- 80% of people who find them through AI submit a mortgage application
- 50% of those applications fund
- Some borrowers submit a full application before anyone even speaks to them
These are not cold leads. Not rate shoppers.
These are borrowers who used ChatGPT, Grok, Gemini, or Claude to find a lender, decided they trusted them, and reached out ready to go.
They replaced Zillow with this.
If you are still buying leads in the mortgage business, you need to watch this replay. 👇
🎥 Watch here: https://www.loaiclass.com
57 mortgage applications. In minutes. 🚀
🎙️ New episode just dropped on LoanOfficerPodcast.com!
I sat down with Chirag Rajhadiya and he shared how he closed over $200 million in just 6 years almost entirely through referrals and relationships.
And then he dropped this 👇
One WhatsApp message to his database.
57 mortgage applications. In minutes.
No ads. No cold calls. No complicated funnels.
Just genuine relationships and a simple communication tool used at exactly the right moment.
We also covered:
✅ How attending housewarming parties after closing creates referrals most LOs never see
✅ How solving the tough loans wins the best realtor relationships
✅ How to turn your database into a referral engine using simple tools you already have
This episode is a masterclass in relationship based mortgage marketing.
🎧 Listen now: https://www.loanofficerpodcast.com/2026/05/22/how-chirag-rajhadiya-closed-over-200-million-using-referrals-relationships-and-whatsapp/
Subscribe to LoanOfficerPodcast.com so you never miss an episode. We have had 54 of the top 100 loan officers in the nation on the show sharing exactly what is working right now.
🚀 Drop a comment with your biggest takeaway! 👇
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