Content Butler

We love celebrating the female founders we get to work with. Meet Adunni - The force behind (whom we met at the CreatorPreneur event organized by none other than )

We can’t wait to share what we have been working on…👀

She was counting on me, and I almost failed her. 😭

Okay, I swore I’d never film myself crying - but the first clip was me this morning watching that news clip for the first time in years. I completely forgot about it, and assumed I’d never see it again. Watching it made me so emotional, and was very healing. I can’t believe it’s been 16 years.
My friend Jill and I worked so hard on two video submissions for this contest. Filming, scripting, editing, we really put our little souls into it. Both videos won, and we got our prizes presented to us by the mayor at city hall. 🥺 We were so excited.

What most people don’t know is that this wasn’t a fluke, or a one off contest we entered. Filming, editing, scripting, coming up with ideas from nothing. This has been my oldest hobby. I was the kid begging for a green screen at 10 years old. Begging for a camera upgrade. Locking myself in my bedroom for hours filming skits, teaching myself how to edit, dreaming up concepts that had no business being in a kid’s head.

Somewhere along the way I grew up, got practical, and left her behind. 10 years in a career that had nothing to do with any of this.

But she never forgot. She kept the dream warm while I was busy (trying) to be responsible.

This company, this work, every single frame I shoot. It’s for her.

She was always counting on me to come back, and I almost didn’t.

After 10 years in automotive, we can tell you with full confidence: the “cheesy” ad is still the one that converts, depending on the niche.

✔️ Real person on screen. ✔️Visual hook. ✔️ Audio hook. ✔️ Offer that lands before they realize they’re being sold to.
That’s not an accident… that’s buyer psychology.

Every client we work with gets a strategy built around their specific niche and audience. What works for a Jeep dealership won’t work for a luxury brand or a local spa, and we know the difference.

This one was built for lead gen. It did its job. 💰

If your paid social isn’t converting, here’s what’s actually missing 👇🏻

🎯 You’re not testing formats & tones
What converts for one product won’t convert for another. Punchy video, lifestyle imagery, direct offer… you don’t know what works until you test it.

🔄 Your creative is stale
Ad fatigue is real. The same creative shown to the same audience loses effectiveness fast. Rotating every 2 to 3 weeks means lower cost per click and higher engagement.

👥 You’re speaking to one audience
Not every buyer is the same. Some respond to emotion, some to specs, some need social proof. Rotating ads lets you speak to all of them.

🎙️ Your on-camera presence matters more than you think
The person on screen is your brand in that moment. A strong, adaptable presence is what makes people stop scrolling and actually listen.

📍 You’re not staying top of mind
Big buying decisions don’t happen instantly. Consistent, varied touchpoints keep you in the consideration set when they’re finally ready.

📊 You’re not building data
Every rotation gives you performance intel. Over time you stop guessing and start knowing exactly what your audience responds to.

At Content Butler, we study your business, build a strategy around it, and adapt your visual hooks, messaging, and formats to connect with your specific audience. Because what works for a dealership looks nothing like what works for a law firm.

Are you ready to stop guessing? DM us!

A wholesome project for ‘s book “Indie and the Emotion Creatures” a wonderful gift for any littles in your life 🫶🏻📖