Velocity23

📬 The latest edition of our On The House Newsletter hits inboxes TOMORROW! 🏡

This issue is packed with systematic marketing strategies to keep your sales pipeline full:

💡 The Big Idea: Master email marketing for home builders in 2025 with our comprehensive guide to creating emails that engage, convert, and keep your brand front-of-mind throughout the lengthy home buying process.

🧠 Get Your Learn On: Join Neil Patel on March 18th to discover how to rebuild your digital marketing engine for the AI era with practical, revenue-focused strategies.

🧰 Tech Check: Maximize your email campaigns with Bouncer's powerful verification platform for higher deliverability rates.

🤖 AI Prompt Play: Our custom prompt helps you create a complete referral program nurture sequence that turns happy homeowners into your best advocates.

Want systematic marketing approaches that deliver consistent results?

Subscribe link in the comments below! 👇

What if you could:

👉️ Engage buyers months before your competition
👉️ Build trust through automated touchpoints
👉️ Maintain a full pipeline in any market

Not just possible - it's predictable with the right system.

Today, at , I'm sharing the exact 19 touchpoints that influence the home buying journey.

60 minutes of actionable strategies from 13 years of builder marketing experience.

Today! Feb 26 | 12:30 PM | LVCC West 304
"Mapping the Buyer's Journey: 19 Touch Points to Establish Trust & Influence The Sale"

Get the full session details:
https://www.buildersshow.com/Search/EducationSession.aspx?id=2809545

Tomorrow! In 60 minutes at , you'll learn:

👉️ The 19 critical touchpoints in every buyer's journey
👉️ How to create content that builds trust at each stage
👉️ Tools to automate your entire nurturing process
👉️ Implementation strategies that work in any market

This isn't theory - it's the exact framework we've used to generate over 110,000 leads for builders across North America.

Feb 26 | 12:30 PM | LVCC West 304
Save this post for the exact time and location.

Get the full session details:
https://www.buildersshow.com/Search/EducationSession.aspx?id=2809545

What happens when you map out the entire home buying journey?

You discover 19 critical touchpoints where you can influence the sale.

At , I'm sharing:

👉️ Each touchpoint in detail
👉️ How to create content for each stage
👉️ Implementation strategies that work
👉️ Real examples from successful builders

Feb 26 | 12:30 PM | LVCC West 304
"Mapping the Buyer's Journey: 19 Touch Points to Establish Trust & Influence The Sale" only at International Builders’ Show (IBS)

Get the full session details:
https://www.buildersshow.com/Search/EducationSession.aspx?id=2809545

"Just follow up with leads more."
"Post more on social media."
"Increase your ad spend when sales are slow."

After 13 years helping builders grow, I can tell you: This advice is outdated.

At , I'm showing a different approach:

👉️ How to engage buyers early in their journey
👉️ A systematic approach to lead nurturing
👉️ The exact 19 touchpoints that build trust and influence the sale

Feb 26 | 12:30 PM | LVCC West 304

"Mapping the Buyer's Journey: 19 Touch Points to Establish Trust & Influence The Sale" only at International Builders’ Show (IBS)

Get the full session details:
https://www.buildersshow.com/Search/EducationSession.aspx?id=2809545

The modern home buyer's journey has fundamentally changed.

At , I'm sharing insights from 13 years of builder marketing experience that reveal:

👉️ Why traditional lead nurturing fails 90% of the time
👉️ The 19 specific touchpoints that influence the sale
👉️ How to build trust before prospects talk to sales

Stop focusing only on active buyers. Learn how to nurture future buyers systematically.

Feb 26 | 12:30 PM | LVCC West 304

"Mapping the Buyer's Journey: 19 Touch Points to Establish Trust & Influence The Sale"

Only at International Builders’ Show (IBS)

Get the full session details:
https://www.buildersshow.com/Search/EducationSession.aspx?id=2809545

How did one builder increase sales by 142% in just three years?

At , I'm breaking down our proven lead nurturing framework - including the exact 19 touchpoints that influenced these results.

"Mapping the Buyer's Journey: 19 Touch Points to Establish Trust & Influence The Sale"

Feb 26 | 12:30 PM | LVCC West 304

No theory. No fluff. Just real strategies from 13 years of working with builders across North America.

Only at International Builders’ Show (IBS)

Get the full session details:
https://www.buildersshow.com/Search/EducationSession.aspx?id=2809545

After 13 years working with builders across North America:

👉️ 110,000+ leads generated
👉️ $3.4B+ in revenue
👉️ Dozens of success stories

At , I'm revealing the systematic lead nurturing approach behind these numbers.

You'll discover:

✅️ Where to engage buyers in their journey (hint: long before they're ready to purchase)
✅️ The 19 critical touchpoints that build trust automatically
✅️ How to implement this system in your business

Feb 26 | 12:30 PM | LVCC West 304

Join Jeff Schneider for "Mapping the Buyer's Journey" International Builders’ Show (IBS) - where you'll learn how to turn sporadic leads into consistent sales.

Get the full session details:
https://www.buildersshow.com/Search/EducationSession.aspx?id=2809545

Here's a shocking statistic: Only 3% of potential home buyers are actively shopping today.

But what about the other 97%?

At , I'm revealing how to build an automated lead nurturing system that engages future buyers at every stage of their journey.

Join Jeff Schneider on Feb 26 at 12:30 PM to discover:

✅️ How to identify & engage the 97% of future buyers
✅️ The exact 19 touchpoints that build trust throughout the buying journey
✅️ A proven framework that's generated over 110,000 leads for builders across North America

Room: West 304, Las Vegas Convention Center

Save this post if you're ready to transform your lead nurturing strategy. 🏠

Get the full session details:
https://www.buildersshow.com/Search/EducationSession.aspx?id=2809545

The latest edition of our On The House Newsletter is out now! 🏘️

💡 The Big Idea: Discover how top builders are using three distinct blog post types to drive consistent leads and sales, regardless of market conditions.

🧠 Sales & Marketing Power Hour: Join Carol Morgan, Kimberly Mackey, Mollie Elkman, and Naomi Wright on Feb 19th to learn how today's builders are taking control of their pipeline.

🤖 Tech Check: Let data, not guesswork, guide your content strategy with MonsterInsights.

🎯 Quick Win: Transform one blog post into a week's worth of engaging social content.

🤖 AI Prompt Play: Get our custom prompts for creating SEO-optimized FAQ pages that convert.

Find the link to read our full newsletter in the comments! 👇

🚨 Last call, home builders! In less than 24 hours, I'm joining forces with Outhouse to reveal our proven framework for turning website visitors into sales opportunities.

Don't miss this free masterclass where Kevin Weitzel and I will break down:

👉🏼 The exact lead magnet strategy that generated 110,000+ leads for builders
👉🏼 A step-by-step system for nurturing leads through your CRM
👉🏼 Real examples of high-converting lead magnets you can implement today

📅 TOMORROW! Thursday, Feb 6 at 2pm EST / 11am PST
⏱️ 60 minutes incld. live Q&A

We've saved a spot for you, but registration closes in a few hours.

Click the link below to secure your seat 👇

https://us02web.zoom.us/webinar/register/WN_SbnyUhkNTxO8UfenAKb7uA #/registration

See you there!

Did you know home buyers spend months researching before they ever talk to a sales rep?

Yet most builders only focus on the 3% who are ready to buy today. What about the other 97%?

In this week's episode, I'm sharing the proven blogging strategy that's helped our clients generate over 110,000 leads and $3.4B in revenue - all by answering the questions home buyers are actually asking, long before they're ready to build.

Listen now and discover:

⭐️The three essential types of blog posts every builder needs
⭐️How to create content that ranks in Google search
⭐️The perfect balance of educational vs promotional content
⭐️Real examples from builders seeing 2-3X more website leads

New episode live now! 🎧 Link in comments