AM/FM

Our social team on location today for Play Alberta with the Elks!

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As you can see, content creation happens rain or shine. 😂🌧️

Meet the voice behind the scroll: Our Social Media Manager, Marina! 🤳✨

In a landscape where the algorithm changes by the hour, Marina keeps our clients firmly ahead of the curve.

From spotting the next viral audio to architecting long-term brand equity on social platforms, she ensures our clients’ digital signals are loud, clear, and impossible to ignore.

✨ Favourite Project? The Play Alberta 2026 Organic Social Media Strategy.

This project was the ultimate sandbox. Marina revamped the Play Alberta Organic Social Media Strategy for 2026, leaning heavily into fast-moving sports trends, strategic partnerships, and putting “real people” directly into the feed.

The real fun was in humanizing the brand and reacting to live game-day culture in real time, proving that when you’re truly dialled into the hype, building the community comes naturally.

✨ Off the Clock

Marina lives in the fast-paced world of social, so her downtime is all about slowing things down.

Outside the agency, she swaps her screen time for fresh air, getting out into nature, and practicing yoga. She’s an avid reader, always down for a good book, and loves nothing more than jet-setting to new travel destinations alongside her husband, Justin.

It’s the ultimate recipe for staying inspired and keeping her creative signal sharp. 😉

When our team headed to Canadian Blood Services last Friday, everyone brought their own unique motivation to the donor chair. 🩸

For some of us, it’s a lifelong habit; for others, it’s in honour of a loved one, a thank-you for past help, or simply to give back to the Edmonton community that inspires our work daily.

Swipe through to see the personal stories behind the donations.

What’s your reason? If you’ve been waiting for a sign to book your spot, consider this it. ✨

Meet one of our incredible Account Managers, Paula! ⚡️

At AM/FM, our success comes from hiring people who pair an elite organization with a genuine drive for client success. As Account Manager, Paula is the glue that keeps our projects moving and our clients smiling.

✨ Favourite Project? The Trail Tire Fall 2025 campaign. Specifically, the “Sliding is for DMs” creative assets.

The campaign was simple, straight to the point, and incredibly creative, proving that you don’t need to overcomplicate a message to make it hit home.

Swipe through to see some of the elements she helped steer to success!

✨ Off the Clock👇🏻

For Paula, life right now is all about family and finding that perfect balance. With two curious little girls who love being outside and exploring the world, life at home is fast-paced, unpredictable, and incredibly fun.

If she isn’t managing client timelines, you’ll find Paula at the park, handling the bath-and-bedtime rush, or chasing the next big memory. She is all about experiences—whether it’s booking holidays, checking out local Edmonton attractions, heading out on vacation, or cheering at sporting events. If there’s a milestone to celebrate or a memory to make, she’s there.

We couldn’t let everyone else have all the fun. 🪩✨

Before anyone panics: No, we are not permanently rebranding. 🛑

We couldn’t resist giving the AM/FM logo the Spotify disco treatment while it’s trending. By the time you finish reading this caption, Spotify will probably have already reverted to its original app icon anyway. 😉