Kickbyte Digital

Congratulations to Alberta Energy Centre and TBWA on the launch of the new Alberta Energy Centre website!

The new name better reflects Alberta’s voice on energy, with a new digital presence to support what comes next.

We were glad to be part of the team bringing it to life.
Great work by everyone involved!

Accessibility isn't just about meeting requirements. It's about making your website easier for everyone to use.

When content is easier to see, understand, and navigate, everyone benefits, not just the users the rules were written for.

Not every space needs a photo.

Imagery should support your message, reinforce your brand, or help tell the story. If a stock image could just as easily appear on a dozen other websites, it may be adding very little.

Sometimes no photo is better than one that says nothing.

Whitespace isn’t wasted space. It creates focus, improves readability, and gives important content room to stand out.

Sometimes less on the screen means more attention where it matters.

Search is great when you know what you’re looking for. Navigation helps when you don’t.

The best websites make both easy.

This week, the Canadian Energy Centre becomes the Alberta Energy Centre.

Our new name better reflects who we are: Alberta’s voice on energy.

Our mission remains the same: to tell the story of Alberta’s energy industry and how a thriving energy sector helps build a stronger Canada.

We’ll continue covering important energy developments across the country — from innovation and investment to Indigenous partnerships, emissions reduction and market access — because Alberta’s energy story is deeply connected to Canada’s energy future.

abenergycentre.ca

Generative AI search impressions. A new KPI in Google Search Console we've been waiting for.
Now you can see whether you're part of the answer, which pages Google includes in AI-generated results, and how your brand is showing up in the future of search.

Five-time certified.
We must be doing something right. 💚
We're proud to be recognized as a Great Place to Work Canada once again.

A huge thank you to the team who make Kickbyte what it is every day.

Today we're closing the laptops (or at least pretending to 😄) and celebrating this amazing country.

Have a fantastic Canada Day! 🍁