J Squared

How Do Google Ads Work?

Google Ads are an auction. Every time someone searches on Google, you and your competitors will bid on that person's click to your website

But highest bid doesn't always win

This is because Google knows that people use it to get quality results to their searches, and that's also true for ads

If people searching on Google don't get results that help them, they'll stop using Google

So it's more important to Google to be useful than to bow to the highest bidder

If Google stopped caring about giving relevant results and just took the highest bidder, their whole business model would fail

You need your ads to match up with the keywords you're bidding on, and your website to match up with your ads. Then your website should be highly useful to visitors who go there

If your website sucks, you'll pay more

If your ads suck, you'll pay more

If you choose to show up for the word "roofer" or "insulation" but your ads don't mention those things, you'll pay more

You should also give Google a goal or an action that you want people to take, such as calling you or submitting your form

The more people complete your desired action, the more useful you are

The more useful you are, the less you'll pay for clicks

That's why it matters who is looking after your Google Ads

If this is your first time hearing these things, Google Ads could be a struggle

And if you already know it but don't know how to USE IT, Google Ads could be a struggle

Don't struggle

Get the right help, and dominate your competition on Google

What is automated follow up?

Imagine that you didn't need to chase down leads ever again

Machines automatically send the messages that you would normally send to leads

Your only responsibility is to take over for the machine when customers reply

Not only do you save hours of time

You also close more deals because the machine never forgets.
It never tires

This exists right now.

Try it for free

If you’re a contractor who wants to make more money, one of the easiest levers you can pull is to increase prices

But how can you do that when there’s so much competition?

You already do great work. What else is there?

The answer is having more leads

Why?

The more leads you have, the less you need any particular person to close

You approach the sales calls knowing that someone is going to pay what you’re worth

And you’ve still only got so much capacity

So you’ll only take on customers who are willing to pay for the best

In fact, increasing prices will actually w**d out the ones you don’t want

You’ll make more money for doing the same work

If you want more leads than you can handle, get set up with J Squared

Most contractors think you can’t get good quality leads from Facebook and Instagram

And it’s usually because they use it like Google

Nobody goes to Facebook to find a contractor

So you can’t just say “we’re XYZ company, call us for a quote”

You’ll only capture the people who ALREADY want your solution

Which is a tiny fraction of the audience on Facebook

The key is to educate them first

Show them why they need you

Create demand

Build a whole new market for yourself

Then go for the sale