McBain Camera

Step beyond “nice portraits.”
Let’s make them move!

Join Will Prentice for a high-energy, hands-on workshop where light gets experimental, and portraits come to life.

⚡ LED + Strobe blending
⚡ Long exposures + flash sequences
⚡ Gels, motion, and controlled chaos
⚡ Shoot tethered with Tether Tools + Capture One

Watch your images evolve in real time—and push your creativity further.

📍 McBain Creator Classroom, Edmonton
📅 Tuesday, May 26 | 2–4 PM
🎟 FREE

Bring your curiosity. Leave with portraits that breathe.

Register Here: https://www.eventbrite.ca/e/light-in-motion-crafting-dynamic-moving-portraits-tickets-1988636749049

Learn what the Northern Lights, a quirky coyote, and a vintage dashboard have in common…

April’s Photo Contest reminded us that the best shots often happen in the unplanned pit stops or the moments you almost drove past.

Congratulations to Tonya Davison for her winning image, with Honourable Mentions to Christopher Jarvis-Sallustio and Alex Paikada. All of these winners captured the magical in-between moments before you meet your destination.

Read our full blog to explore: https://shop.mcbaincamera.com/blog/April-Photo-Contest-Results-2026

Win your very own 16x20 Gallery Wrapped Canvas. Submissions for our May Photo Contest are now open! Enter here: https://www.mcbaincamera.com/photocontest.php

Long reach. No compromise.

Sony’s NEW FE 100-400mm F4.5 GM OSS brings a constant aperture, fast autofocus, and a refined internal zoom design to one of the most trusted telephoto ranges.

• Up to 3x faster AF + improved tracking
• Internal zoom for better balance and control
• G-Master Optics for edge-to-edge detail

Built for wildlife, sports, and moments that don’t wait.

👉 Read More: https://shop.mcbaincamera.com/blog/Sony-FE-100-400mm-F4-5-GM-OSS

Canon’s new EOS R6 V is built for serious creators!

• 7K full-frame video
• Advanced video AF + stabilization
• Internal cooling for longer shoots

Plus, Canon’s new RF 20-50mm F4 L power zoom lens adds smooth, precise control to your workflow.

Curious what it can really do? Check out the full scoop at our blog: https://shop.mcbaincamera.com/blog/Canon-Reveals-EOS-R6-V-and-RF20-50mm-F4-L-IS-USM-PZ

High resolution used to come with a catch. Not anymore.

The Sony a7R VI changes the conversation. 66.8MP meets real speed, blackout-free 30fps, and smarter AI tracking—without the usual trade-offs.

• Fully stacked sensor for faster performance
• 30fps blackout-free shooting
• Refined AI autofocus + subject tracking

Curious how it all comes together? Read the full breakdown on our blog: https://shop.mcbaincamera.com/blog/Sony-Accelerates-High-Resolution-Photography-With-The-Alpha-7R-VI

The DJI Lito Series was built for creators who want to spend less time tweaking settings—and more time actually shooting.

So what’s the difference?

🚁 Lito 1 = simple, smooth, beginner-friendly
⚡ Lito X1 = faster, smarter, more responsive

👉 Which one fits your style? Read the full comparison: mcbaincamera.com/blog/Dji-lito-1-vs-x1-comparison

Learn how to take photos you actually love.

Join local photographer Gabriel Thaine for a hands‑on Intro to Photography! He'll cover camera basics, composition, and how to see light differently.

📸 DSLR, mirrorless, or phone welcome
📍 Helen Schuler Nature Centre
🗓 Saturday, May 9 | 11–3

Spots are limited. Register here: https://www.eventbrite.ca/e/intro-to-photography-lethbridge-tickets-1986436949389

Capture the Earth without Costing it! 🌍📸

Photographers share a unique bond with nature, but how often do we reflect on our footprint? This Earth Day, let’s ensure our craft protects the landscapes we love to shoot.

For 5 impactful shifts, including supporting sustainable brands, read our blog for the full guide on how to make a massive impact:

Capture the Earth Without Costing It. Small Photography Shifts, Big Impact. Photographers share a unique bond with nature. We see a lot of beauty, and as we honour Earth Day, we’re reminded that our cameras do more than capture landscapes – they help us advocate for them. Earth Day isn’t necessarily about perfection– but...