Overhaul

Overhaul

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Helping businesses bridge the gaps between design, tech, art, and culture to build meaningful brands and experiences.

Photos from Overhaul's post 02/26/2025

New work for Bugera Lamb Fine Art

Bugera Lamb Fine Art has been part of Edmonton’s art community for decades. Though you might know it by other names and in other spaces, one thing that has never changed is its commitment to creating a great experience for artists, collectors, and admirers. Now under new ownership, Bugera Lamb Fine Art brings a fresh sense of curiosity and discovery to collecting art.

The gallery is unconventionally located below ground level on 124th Street, part of Edmonton’s Gallery Walk. Step inside, explore, and let them pull from their deep art stacks to help you find a piece that brings you joy and delight.

         

Photos from Overhaul's post 11/15/2024

Lead with Vision. When presenting your design, don’t just explain what you’ve created—start with why it matters. Set the stage by being pragmatic about project goals and constraints, but don’t stop there. Paint a picture of your vision, and make sure your audience can feel the potential behind your choices. Inspire them to see what you see.

Photos from Overhaul's post 10/30/2024

What inspires us?
We’re always inspired by the natural world, but especially this time of year with the glorious sunsets, rises, and changes all around us. It reminds us of the opportunity and power often hidden within change. Let’s be bold, and embrace change.

10/24/2024

Stumbled upon some of our naming work for Pharmacy Brands Canada. In 2020 we named this line of Pharmacies, Mettra Pharmacy shedding the tired “drug store” feel.

Mettra is inspired by the precision of measurements required for pharmaceutical drugs. A play on “Metre”, which is derived from the Greek “metron”, meaning “measure” and “the basic pulse and rhythm of a piece of music or poetry”. Mettra phonetically sounds similar to “med-”, which gives it a familiar word association.

10/11/2024

Let’s be honest here, who doesn’t love a PSL? Perhaps just one, and secretly finishing it in your car so no one sees. Playlist 002 blends all the fall flavours—warm, rich, and diverse. A little something for every vibe.

Link in our bio

Photos from Overhaul's post 10/03/2024

Version 2.0 of the official 2024 uniform. Building better brands by all means necessary. DM for details.

09/04/2024

Sometimes, a piece of design work can be close to perfect objectively but subjectively not liked. Often, this is where the work gets really tough! Defending the design while being open to feedback is a valuable and crucial skill for successful design work.

Articulating Design Decisions by Tom Greever has played a vital role in sharpening our approach to this. We highly recommend this book as it’s a masterclass in presenting and defending your design work to clients. It’s a must-read for any designer looking to elevate their communication skills!

08/29/2024

Our first Overhaul playlist is a celebration of the world’s diverse tastes—crafted to inspire, entertain, and highlight how trends can weave together the unexpected into something unforgettable.

Link in our bio

Photos from Overhaul's post 07/29/2024

New work—Sugarlash PRO

has been dedicated to setting the standard for excellence in the lash industry. They aim to empower everyone to unlock their potential through innovative artistry, highest quality products, and world-class education.

Overhaul improved Sugarlash PRO’s user experience, making it easier and more seamless for customers to shop and explore their products.

                     

Photos from Overhaul's post 05/22/2024

That time we were going to open a cafe. Maybe we still should… what say you Instagram?

05/06/2024

New Client — Vignettes™

We’re excited to announce we’re working with the team at for a branding and website project.

Vignettes™ is comprised of a multidisciplinary group of individuals passionate about art, design, and public spaces. They believe in fostering community, creating vibrancy, and building a more equitable and sustainable world.

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7347 104 Street Northwest
Edmonton, AB
T6E4B9

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm