Sara Simply Sampling

In partnership with Empower Brand Marketing, our team executed a Nescafé Sweet & Creamy sampling program at 20 FreshCo locations across Western Canada.

Shoppers had the chance to sample, learn, and connect with the product right in store — creating meaningful interactions and strong engagement throughout the demo.

Huge shoutout to our amazing Brand Ambassadors for delivering a seamless experience at every location!

Our SARA Simply Sampling team was out in 40 Save-On-Foods stores last week showcasing Activia Expert and connecting with shoppers across Western Canada.

We were proud to partner with Empowered Brand Marketing to bring this large-scale demo program to life — from engaging conversations to polished setups.

Big shoutout to our amazing Brand Ambassadors for representing the brand so well in store!

A few weeks ago we teamed up with Saputo and Save-On-Foods to showcase Alexis de Portneuf Belle Crème Triple Cream — and the response was incredible! Our Brand Ambassadors shared more nearly 5,000 samples, and shoppers loved it.

With the holiday season around the corner, this creamy, decadent cheese is perfect for charcuterie boards and festive hosting. Pick one up on your next trip to Save-On-Foods!

A big thank you to Saputo and Save-On-Foods for partnering with us on this activation!

Last week, SARA Simply Sampling had the pleasure of supporting London Drugs at the Grand Opening of their brand-new Polo Park Mall location in Winnipeg!

Our team was onsite greeting shoppers and sharing Salt Spring Coffee and Jenna Rae Cupcakes to help celebrate the big day.

It was an incredible turnout, with customers lined up out the door to see the new store. We were excited to take part in the launch.

We’ll be back at this location Friday, November 28th, promoting KitchenAid Appliances. If you’re in the area, come check it out!

Last week, our amazing Brand Ambassadors helped bring NIVEA’s new Brightening Serum Infused Micellar Water and Skin Recharge Serum Infused Micellar Water to life across 30 London Drugs stores in Western Canada!

Huge shoutout to everyone who represented the brand and made this activation such a success — and to the team at Beiersdorf Canada for partnering with us!

We love seeing our ambassadors in action — helping shoppers discover new products and making each demo a success!

Over the past few months, we’ve been at BCLS Special Events, collaborating with Influence Marketing and Mark Anthony Group to host tastings and food pairings—driving shopper engagement and trial. Featuring some fan favourites, Dillon’s, White Claw, Finnish Long Drink + more.

At the beginning of August, Sara Simply Sampling partnered with Pattison Food Group to support the final month of summer with in-store sampling of Western Family Sparkling Water and Lemonade at Save-On-Foods.

Our brand ambassadors connected with shoppers, providing an opportunity to experience these refreshing products firsthand and drive awareness at retail.

This Thursday, July 24, we’re back in 50 Sobeys and Safeway Liquor Stores across Alberta sampling The Stickler Mixer!

Crafted in Alberta, Stickler is a gin-based shrub cocktail made with real ingredients and bold flavours. We’re excited to be pouring samples of this refreshingly unique beverage once again.

Huge thanks to the ZGM Drinks team for partnering with us on another round of this great activation.
Stop by and give it a try—you won’t want to miss it!

Coors Original x Calgary Stampede

Last week Sara Simply Sampling teamed up with Coors to bring Coors Original to the Calgary Stampede!

This iconic brew is the face of the Stampede—a perfect match for rodeos, chuckwagon races, beer tents, and outdoor concerts.

Stampede-goers know: Coors Banquet is the go-to beer with its rugged, western vibe and legendary cowboy roots.

Last week, we partnered with Appellation Wine Marketing to bring Quails’ Gate Field & Flight Wines to life across 50 Sobeys SWCB & Safeway Wine & Spirits locations in Alberta.

Shoppers were enthusiastic about all three varieties sampled, with many expressing excitement about seeing Canadian wines featured in-store.

A big thank you to Appellation Wine Marketing and the Sobeys Head Office team for your continued support in helping us execute another successful sampling program!

Spring Fling Seminar Wrap-Up

In May, we wrapped up our Spring Fling seminars for our Brand Ambassadors, hosting sessions in Calgary, Edmonton, and BC. These events were an opportunity to review our policies and procedures, connect over lunch, and draw for some great prizes.

Thank you to all the Brand Ambassadors who joined us — your hard work and commitment are truly appreciated.