Your Designer Ash

Let’s talk about negotiations…

Since purchasing my new vehicle, a few people have asked me what I negotiated the price down to.

The answer? I didn’t.

Did I make a mistake? Did I overpay? Not at all.

Here’s why: I bought a brand new vehicle - never driven, straight from the source. The value was already built in. I wasn’t paying for someone’s leftovers, past use, or unknown history. I was paying for trust, brand, and integrity of product.

Now, had I been buying used, it would’ve been a different story. A pre-owned car means potential wear, unknown maintenance habits, and varying conditions - all of which affect value and open the door for negotiation. That would’ve made sense.

But when something is priced according to its true worth - its craftsmanship, its reliability, the reputation of the maker - what exactly are you negotiating? Are you adjusting for value… or are you trying to squeeze someone for a discount just because you can?

As a business owner myself, I see this all the time. People want premium service, quality results, and top-tier dedication - but they want to haggle on the price.

I get it!! We’re all conditioned to look for deals. But the real question is: Are you buying price, or are you buying value?

Because if it’s the latter, then there’s nothing to negotiate. You’re not just buying a product or service - you’re buying the integrity behind it.

And I’m always happy to pay full price for that.

What are your views on negotiating?