Kneada

When customers discover your business, they should be able to quickly see:

🌼 What you sell�🌼 Where you’re based�🌼 How to order�🌼 Why they should choose you

The more information people have to hunt for, the more likely they are to leave without ordering

Honestly though, I used to make a lot of these mistakes myself.. Especially hiding behind my brand because I’m naturally shy 🥹

But over the last 10 years of running a bakery business, I’ve learnt that small changes can make a huge difference to your sales, customer experience, and growth

The good news issss.. every single one of these mistakes is fixable

In fact, many of the lessons I’ve shared in this post are things I go into waaaay more detail inside my Bakers Bundle

It’s packed with guides, templates, recipes, sales strategies, and real-life lessons from over a decade of running a bakery business, so you can avoid the mistakes I made and grow faster

Comment BUNDLE and I’ll send you the link to it 💛

I was so fed up of my cookies always spreading too far when they bake 😣

I genuinely used to wait by the oven nervously to see how they were going to come out 🥲

Most of the time they were flat like pancakes and NEVER baked consistently… so I had to fix it ASAP

I worked on my method and technique, paying attention to the small steps that actually matter (not just the ingredients) so I could finally bake chunky cookies like this

My biggest cookie tips:

🍪 Don’t cream butter & sugar! It adds extra air into the dough and I’m going for thick & chunky, not light & cakey

🍪 Pull apart the dough after mixing instead of leaving it as one dense lump. It helps build texture and stops the cookies being dense when you bite into them

🍪 Portion & roughly ball the dough BEFORE adding fillings. It makes everything easier and helps keep fillings secure in the middle

🍪 Always freeze the cookies before baking. It helps with structure, consistency and means I only bake what’s needed instead of wasting a whole batch

🍪 Don’t move them too quickly after baking. Cookies are delicate straight out the oven and continue setting on the tray for 20-30 mins

I’ve used this exact method & recipe for over 5 years now and genuinely wouldn’t bake another cookie recipe again 🥹

These are the exact cookies I sold in my own business and customers always told me they were their FAVES

All my cookie tips, tricks & flavours are inside my cookie bundle 🍪

Comment SPREAD and I’ll send you the link to grab it 🫶🏼

P.S. digital scale alwayssss, no cup measures or cookie scoops pls!

What ACTUALLY works to bake these chunky cookies?

🍪 Use cold chopped butter (literally straight from the fridge)
🍪 Don’t cream butter & sugar together
🍪 Use brown and white sugar for the best flavour
🍪 Mix by hand as much as possible and use low speeds on the mixer to avoid over mixing!
🍪 Add eggs LAST with an extra yolk
🍪 Pull apart the dough before portioning to avoid it being dense (don’t skip this one!!)
🍪 Shape the dough in your hands without rolling around (NO cookie scoop)
🍪 Store dough in the freezer and bake straight from frozen

I thought being a good baker meant I could bake cookies on the first go butttt i was wrong..

It took me ages to figure out how to bake consistent cookies that I didn’t stress about every time they went in the oven 😅

Now I’ve bundled it together so that we can all start baking better cookies, some of you are already seeing the benefits 🥹

Comment CHUNKY and I’ll send you the link to grab it

Only if you’re ready to start baking cookies that look, taste & sell like the real deal 🤗

P.S. This works if you’re selling to customers or just want a stash of cookies at home 😏

Oh and one last thing.. ALWAYS weigh out all your ingredients and portion your dough on a scale in grams (no cup measures)

When I started baking cookies I thought they would be easy because I was a ‘good baker’

But they came out sooo flimsy I couldn’t even pick them up

They also spread too far, were overly greasy, crumbly or the filling would be leaking out the bottom

I spent SO long working on my technique & method so that I could stop the anxious waiting by the oven each time I baked them

And finally have consistent results so I could be confident in selling them to my customers

So what actually worked?

🌼 using cold cubed butter and not creaming it with the sugar
🌼 always mixing on a slow speed & actually watching the dough come together (no distractions)
🌼 adding an extra egg yolk for better structure and richness
🌼 pulling apart the dough into smaller nuggets nuggets when it comes out the mixer, before portioning into cookie dough balls
🌼 portioning & weighing all the dough first THEN adding filling after for stuffed cookies
🌼 utilizing the freezer to store cookie dough balls & always baking from frozen
🌼 leaving cookies to rest on the tray after baking

And I hope it goes without saying.. I ALWAYS recommend using a digital scale, weighing everything in grams for accuracy (no cup measures!)

I’ve been baking & selling these exact cookies for almost SIX years now and I still get excited to eat them 🥹

It’s the only recipe and method I trust to give consistent results, but also makes a cookie that tastes as good as it looks!

I put together all my cookie secrets plus best selling flavours into a bundle, people tell me they’re the BEST cookies they’ve ever had

Comment CHUNKY and I’ll send you the link to grab it 🍪💛

It’s also linked in my bio and it is $11

I added brownies to my menu on a whim.. they weren’t too popular at first until I started doing these Loaded Brownies 🥹

People went a little crazy for them and kept coming back for more!

There’s sooo many options you can add for toppings and decorations and they work perfect for seasonal events and special occasions

They also make the perfect alternative to your regular birthday cake! Cheaper to produce and cheaper for a customer to purchase so a win win 🥳

You can also use this brownie base to make regular brownies, my faves are biscoff stuffed brownies and kinder stuffed brownies 🤤

🍫 Comment LOADED to get my favourite brownie recipe

It’s super simple and all made in one bowl, no mixer required!

The brownie pack is $5 🤗