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Why Measurement Matters http://vnat.ca/1KAFQ3i

Why Measurement Matters Plan. Test. Analyze. (Repeat). Learn how to use measurement results to better understand the impact of your marketing campaign.

Here's one of 's local Candidates for the federal election, Nirmala Naidoo for Calgary Rocky Ridge, with her version of Mean Tweets. lol good one Nirmala.

Nirm's Mean Tweets

An Introduction to Retargeting: What Is It and How Does It Work? http://vnat.ca/1FWovAY

An Introduction to Retargeting: What Is It and How Does It Work? Retargeting. You’ve might have seen this term a lot lately in the online paid advertising world. But what is it? And how does it work? When you build a website for a professional service firm, most of the time the goal is the convert visitors into leads. A general rule of thumb is that only about 2%…

Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]

Step-by-Step Directions for Writing Your Next Piece of Content [Infographic] Writing - Everybody writes, but not everybody who writes gets to his or her intended destination. To help content marketers find their way, best-selling author Ann Handley offers this writing GPS.

The Demographics of Social Media Users http://vnat.ca/1Mu99LE

The Demographics of Social Media Users The following analysis discusses the demographic characteristics of each of the five social media platforms in the survey. Facebook — 72% of adult internet

8 Facebook Engagement Stats Every Marketer Needs To Know
1. Posts published from 10 – 11 PM EST get 88% more interactions than the average Facebook post. *
2. Image posts get 179% more interactions than the average Facebook post.
3. Posts ending with a question get 162% more interactions than the average post.
4. Videos are the most shared post type, with 89.5 average Facebook shares. **
5. Posts published on Sunday get 52.9% more interactions than the average Facebook post.
6. Excluding images, posts with 150-200 characters performed the best, averaging 238.75 shares.
7. Posting with a 3rd party tool results in 89.5% less engagement than directly posting to Facebook.
8. Posts that link to long form content (2000+ words) receive 40% more interactions than linking to short form content.

http://vnat.ca/1FN7GIs
- These are incredibly great stats Mari Smith and BuzzSumo have uncovered. I especially like #7 because I've been saying it for years! When it comes to best posting times, however, keep in mind that these are a great guideline but every page is unique.
http://vnat.ca/1FN7GIt

8 Eye-Opening Facebook Engagement Stats For Marketers BuzzSumo analyzed 500m Facebook posts to discover what posts create the most engagement. The eight key findings are eye-opening!

Facebook WILL launch a dislike button, Mark Zuckerberg reveals http://vnat.ca/1JavnKV
- Our guess is this button will not be called Dislike because it opens the door for bullying. But a new button that can conveying an emotion other than like looks like it's in the works.

Facebook WILL launch a dislike button, Mark Zuckerberg reveals Mark Zuckerberg said the feature will allow users to 'share something that's sad like a refugee crisis that touches you or a family member passes away.'

We were thrilled today to volunteer at the Tom Baker Centre Golf Classic in support of the Alberta Cancer Foundation. The Alberta Cancer Foundation is one of the main organizations we support.

Sending a big thanks to the golfers, sponsors & volunteers who came out to last Thursday's Tom Baker Cancer Centre Golf Classic to help make life better for patients and their families in southern Alberta. What a stellar day out on the links! Check out the TBCC Golf 2015 photos courtesy of our friends at Viral in Nature below.

Should you switch to Apple’s iPhone 6S upgrade plan? http://vnat.ca/1OFgm8V

Should you switch to Apple’s iPhone 6S upgrade plan? Apple’s plan may put an end to carrier-subsidized installments.

Please share this Amber Alert for 2-year-old girl in Alberta, BC and Saskatchewan.

Amber Alert for 2-year-old girl expanded to three provinces RCMP have issued an Amber Alert for a two-year-old girl they say was abducted from a small town near the Alberta-B.C. border early on Monday morning.

Pictures of Check Out These Portraits Of Rihanna, Miley Cyrus, Drake And More – Made From Emojis http://vnat.ca/1LZDChu Ya these are pretty awesome.

Pictures of Check Out These Portraits Of Rihanna, Miley Cyrus, Drake And More – Made From Emojis... The latest music galleries from NME.COM, including band pictures, live photos, festival galleries and more