LaunchBird
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Digital marketing done differently
03/31/2022
Great Success Can Be Realized in the Digital Environment…
However, encountering hurdles along the way is common. It’s how we work through these challenges that can make all the difference:
🔹Remember that failure is a normal part of growth; it’s how we learn from our mistakes that matters the most
🔹Stay motivated by remembering why you started in the first place. When faced with a hurdle, re-assess your plan and ask meaningful questions like: Now that we have this new information, how can we do this even better?
🔹Consider outsourcing your digital needs, so you can focus on what you do best. Our professional team of young experts has what it takes to navigate the digital environment, and set you up for success.
We’re only a DM away!
Think . Think .
03/27/2022
Ready To Launch Your Business to the Next Level?
We’re accepting new clients- to celebrate we’ve got a special offer for you.
Book your FREE consult today; we can’t wait to show you what we can do together!
Almost 55% of Web Traffic was Mobile in 2021 (Statista)
Yet, 91% of small websites (Verizon) and 24% of the top million most popular websites (Canonicalized) are NOT mobile-friendly…
How does your website stack up? 🤔
Message us today and save 15% off web design services until April 15th, 2022! We’ll get you updated - hassle-free.
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03/16/2022
Blog Posts - Are They Even Relevant Anymore…?
Shouldn’t I use leading social media platforms instead…?
Blog posts are not only highly relevant in 2022, but when we regularly publish them on our brand’s website, they help:
🔹Boost our search ranking to help us climb the ranks on Google
🔹Increase traffic to our website
🔹Drive long-term results
🔹Circulate important news
So, now that you know the benefits, how can we create great blog posts?
🔸Create keyword-rich headlines
🔸Keep things exciting and engaging
🔸Ensure content is broken down into easy to read groups
🔸Use relevant images or video clips
🔸Include a persuasive call to action
Looking for head-turning blog content that will help YOU climb search engine ranks?
Send us a message today; your FREE consultation awaits!
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Does Your Brand’s Voice Bring Impact?
To be impactful, we need to ensure:
1️⃣- Our brand’s voice highlights the unique offerings we bring to the table (we have to establish our message before we can turn up the volume)
No one will be persuaded to listen, no matter how loud, if our message isn’t clear and targeted!
2️⃣- We need to pick the RIGHT channels to market our products.
Each brand is unique. LaunchBird takes the time to get to know each client we work with, to develop a unique strategy to put YOUR brand on the map 🗺
What platforms have worked best for advertising your company?
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03/10/2022
Don't Fear Change, Embrace It.
With omnichannel marketing- the seamless integration of all sales channels, both online and off becoming the new standard, it's now more important than ever to provide the same user experience across the board.
Now is a great time to examine our online presence and ask ourselves:
Does our online presence feel like a seamless extension of our offline marketing efforts?
What can we do to create more unity- are we giving our online channels enough attention?
Hint: If our marketing plan is lacking, we may have to go back to the drawing board and decide what we want our brand's "look and feel" to be first. Trust us; It'll be worth it in the long run.
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“How Can I Better Manage My Digital Presence?”
First things first… we need to STOP relying on guesswork!
Next, we need to create our high-level digital plan…
But, before we do so, we need to make sure we’ve completed the following:
🔹First, we need to establish consistent brand voicing (think, if my brand were a person, what characteristics would they have?)
🔹Next, we need to develop our branding kit (what colours, fonts, and graphics should we use, and why?)
If you need help in any of these areas, get in touch today to learn more about our graphic design and brand positioning services!
So, now that we’re ready to create our unique digital plan, the document which will determine the strategy used across all consumer touchpoints, let’s go ahead and break things down.
We need to:
🔹DETERMINE which touchpoints (ex. Instagram, Twitter, LinkedIn, etc.) we should use
🔹CREATE a posting schedule for all platforms, along with relevant details for each post. Consider using a tool like HootSuite to schedule your posts with ease
Note: Did you know LaunchBird is HootSuite certified?
🔹COMMIT to increasing user engagements by promptly replying to all comments and direct messages
🔹MONITOR performance of all touchpoints over time, by using a tool such as HootSuite analytics
🔹USE this information to modify the content posted over time
Ready to boost your digital presence and take your brand to the next level? Contact us for your personalized digital solution today!
Think . Think .
03/08/2022
An Equal World Is a World With Opportunity.
For International Woman’s Day 2022, the theme is , and we are wholly committed to embracing inclusivity and diversity.
Think . Think . Think .
Stop Bandaging your Digital Problems!
In the long run, bandaid fixes:
🔹Create inefficiencies and increase operating costs
🔹Negatively impact brand image
🔹Cause YOU headaches
🔹Lead to recurring problems
Instead, ask yourself: What is the root cause of this problem? Where’s my best starting point?
When it comes to digital marketing solutions, we look beyond the easy fix - saving you money in the long run!
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02/23/2022
We Create Digital Ads With Impact.
Our data-driven strategy translates to RESULTS for your company!
🔹Continuous optimization over time
🔹Identify & reach new consumer segments
🔹Detailed monthly reporting
🔹Flexible budgets
Ready to step up your marketing game?
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02/22/2022
Are You Focused on Producing Content With Only a SHORT Shelf Life?
If you’re spending several hours curating content that only circulates for several minutes, it could be beneficial to re-assess your social media strategy!
Creating and posting a balanced mix of content helps YOU succeed over time:
🔹Increases engagement and brand awareness
🔹Improves the likelihood of new customers choosing your brand over the competition
🔹Showcases professionalism and credibility
Think . Think .
02/20/2022
Ever Wonder Why Graphic Design is so Important?
This is one of those areas you don’t want to be just “good enough”!
Four reasons you should invest:
🔹Creates unity across all consumer touchpoints
🔹Sets you apart from the competition
🔹Customers are intrigued by good design
🔹Enhances brand communication
Curious to learn more? Get your FREE graphic design assessment today!
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Calgary, AB
T2S3G4
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