Cult Collective Ltd.

In our experience, too few leaders rely on predictive tools and reliable forecast data to better inform critical decisions.

The stakes are too high to rely on intuition, past performance or historical precedence.

If you want better results, you need better insights, and better insights are available through marketing mix modeling.

Learn why businesses that deploy marketing mix models enjoy more significant and faster gains by shifting priorities to activities projected to have the most impact 👉 https://bit.ly/3kY2B0E

What you know about branding might just be the tip of the iceberg. Brand is deeper than you think.

Brand is not just extrenal factors like advertising or visual identity, but is embedded in the DNA of your business. Internal factors like sales interactions, employees, operations and financial performance are influenced by brand.

How can you positively impact your brand using internal and external factors? Or even quantify these factors?

Our Brand Experience model was designed to do exactly this. Download our FREE white paper here: https://bit.ly/3wK7exP

Today, we know a host of variables—such as product improvements, pricing, shopping experience, customer service, and post-purchase support—all contribute to profitable growth.

So it makes sense to rely on math and statistics, more commonly found within finance, and integrate predictive tools to determine our strategic combinations.

Doing so unlocks the insights needed to demystify marketing ROI cases and help determine where to apply budget and activity with a forecast for how those adjustments may land.

To learn more, visit: https://bit.ly/40gtBbO

The you have today is not the same customer you had at the beginning of the year.

That's because customer attitudes constantly change, affecting how they make decisions and form opinions about brands.

How do we know this? Through our experience administering our audience research methodology, CEQ™, across several different industries.

CEQ™ helps keep up with this constant change by tracking and quantifying customer engagement in the short and long term. It helps brands adapt their marketing by monitoring emotional and attitudinal audience insights monthly so that brands can adapt swiftly and take action to create a unique competitive advantage.

Learn more here 👉 https://bit.ly/3HkFpTB

Gain the knowledge necessary to close the gap between your brand’s current and desired states.

Our immersive, application-focused help , and brand leaders benchmark their strategies, analytic or insights methods, priorities, teams, and/or budget allocations against best practices found within the world's most successful cult .

For more information on facilitators, topics and pricing, visit 👉https://bit.ly/3ul3t0N

In our experience, too few rely on predictive tools and reliable forecast data to better inform critical decisions.

The stakes are too high to rely on intuition, past performance or historical precedence.

If you want better results, you need better insights, and better insights are available through modeling.

Learn why businesses that deploy marketing mix models enjoy more significant and faster gains by shifting priorities to activities projected to have the most impact 👉 https://bit.ly/3gQBWRA

Do you know what the average tenure of a is? It's about three and a half years.

It is the lowest in the and is dropping lower annually.

So why is that?

Check out our recent article that unpacks this phenomenon and highlights the contributing factors.

https://bit.ly/3GWnO44

Gain the knowledge necessary to close the gap between your brand’s current and desired states.

Our immersive, application-focused help , and leaders benchmark their strategies, analytic or insights methods, priorities, teams, and/or budget allocations against best practices found within the world's most successful cult .

For more information on facilitators, topics and pricing, visit: https://bit.ly/3GVZ5N2

Do you know what the average lifespan of a meme is?

It's about a month. Meme lifespans are decreasing, too. They are down from about six weeks in 2018. And if we go back further, some lasted years (looking at you, Dos Equis Man).

Brands often look to the memesphere for immediate relevancy and a spike in attention, but marketers often need help to contextualize and rationalize this kind of activity.

So what's a to do? How can a brand gain attention without resorting to memes or trends and build long-term engagement with its audiences?

Check out our recent blog post for the solution.

https://cultideas.com/blog/trends-are-the-marketers-worst-nightmare