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Here is the third and last post in my messaging on LinkedIn series

3. Requests for recommendations.

Recommendations on LinkedIn are very important.

Just think of it, haven't you ever gone to buy something online, And what clinched the deal on your final purchase was how many 5 Star reviews it had.

My feeling is recommendations on LinkedIn are just as important.

They are a testament of your skills and professionalism. They can be a major selling point for recruiters who might be looking into your profile.

Many newbies feel doubtful to ask for a recommendation when in reality, the first question should be – who to ask for one.

It is good to have recommendations from a variety of professionals who have worked with you or are familiar with your work. They can be senior leaders and managers you’ve worked with, clients or team members that are 1st-degree connections.

Select who you want to get a recommendation from and then compose your message depending on your relationship.
When writing, be as specific as possible.

Share details as to why you decided to ask them for a recommendation and most importantly, what is the area of expertise or a project you would like them to focus on. The more details you provide, the easier it will be for them. This is especially crucial if you have multiple areas of expertise, but want to highlight a particular one.

Sending pre-written recommendations is seen as not a great tactic. But, if you have asked a recommendation and the person that you know said yes but hasn't been one in over a month, it is true that It can be appreciated as a “time saver” by some.

As long as you format it this way, " I know you're really busy so I've taken the liberty of writing the recommendation for you to save you time, but feel free to change it how you want to!"

This gives the person Your time-saving strategy and leaves it open for them to change how they want. Giving guidelines and highlights is enough.

Of course, the best way to ensure you get a recommendation is to give one first.

But it looks better on your profile that you have received more recommendations than you have given.

I hope you enjoyed this Series, I really enjoyed creating it for you.

PS: I have a phenomenal LinkedIn training happening in early March, love to have you attend. https://www.linkedin.com/events/strategicmarketingmasteryhowtog6888205640808955904/

Here is the next post on sending LinkedIn connection requests.

The “Thank you” Message

Let's talk about the importance of a “Thank you” message. Not only does it show notice, but is also great ground for further conversation.

But be careful, you will totally burn your leads if you try to sell something to your new connection right away.

This shows a lack of respect and makes you seem greedy. Send a brief message instead and say why you’re pleased to connect.

Invest some time into studying the profile of your new connection. This way you can include a personal element in your message.

If you accepted an invitation from someone you have never met, but it didn’t come with a personal message, you can ask them how they found your profile and what inspired them to connect.

Maybe they have read an article of yours or want to ask for advice or a future project. It will make a great impression if you message first!

If you’re writing to someone who accepted a request from you, send a brief thank you and say you’re looking for more content from them.

Here is an example of a message I would send to a person on LinkedIn once they accept my connection request:

"Thank you for accept my connection request, I try to make sure all my connections are important and valuable, and I'll do my best to add value to our connection on LinkedIn. Let me know if you ever want to hop onto a Zoom call just to authentically say hi"

No pitch, hope you enjoyed this one.

Once again I have a phenomenal free training happening in March- https://www.linkedin.com/events/strategicmarketingmasteryhowtog6888205640808955904/

Why it's so important to send a message in your LinkedIn connection requests.

We've all seen it and sometimes have been guilty of it.

You click on the "My Network" tab on LinkedIn, view your connection requests and Lo and Behold, you have five new connection requests from people you never heard of.

2 of them have a customized message, and three of them don't. Most people accept the connection requests that have a personalized message

1. Invitation for connection

Sending a personal message when you want to connect with someone is important. It makes you stand out and is a polite way to introduce yourself and show genuine interest.

I've conducted experiments on how much of a sway these personalised notes have. In 2020, I sent 100 invitations to people working in operations. Half of the invites included a note, and the rest – did not. “People are more than twice as likely to accept an invitation to connect when you include a note”.

For connection messages the limit is 300 characters, so you should make the best out of it! Introduce yourself and state why you want to connect.

Here are two suggestions for creating simple messages to connect – for people you have never met personally and for those you met but may not know well.

A) I found your profile and content interesting and would be happy to connect and follow you on LinkedIn.
B) LinkedIn suggested I connect with you, I hope you will accept my connection request. I promise to bring value to our professional relationship on LinkedIn.

I plan to write many more articles about this, here is a first one. Look to my post every single Wednesday for the next in the series.
Allan Fine
PS: I have a phenomenal LinkedIn training happening in early March, love to have you attend. https://www.linkedin.com/events/strategicmarketingmasteryhowtog6888205640808955904/about/

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