Daughter Creative

Childhood literacy is an adult problem. Low literacy is linked to mental health challenges, lower civic engagement, and fewer opportunities later in life. Kids who read are more likely to succeed—and that benefits all of us.

For , we developed a new brand: name, logo, signage, website, and event activation. The logo uses hands as a visual metaphor for connection and community. The copy highlights the ripple effects of childhood literacy, and the call-to-action invites everyone to help change the next chapter.

You can support childhood literacy by attending the annual , May 8–17 at the Calgary Curling Club.

The results are in. Calgary Economic Development recently reported that Calgary’s story is shifting in a big way. Since the launch of Blue Sky City, we’re finally telling our own story. 

Across Canada and the U.S., Calgary is increasingly seen as a place that’s vibrant. Innovative. Inclusive. Creative. Optimistic.

It’s not just a good place to visit, but a place to build a life:
✨ A place to belong
✨ A place to grow
✨ A place that feels possible

Calgary is showing up differently, and people are starting to see it.

The results are in. recently reported that Calgary’s story is shifting in a big way. Since the launch of Blue Sky City, we’re finally telling our own story. 

Across Canada and the U.S., Calgary is increasingly seen as a place that’s vibrant. Innovative. Inclusive. Creative. Optimistic.

It’s not just a good place to visit, but a place to build a life:
✨ A place to belong
✨ A place to grow
✨ A place that feels possible

Calgary is showing up differently, and people are starting to see it.

Meet .ca —your North Star for what to watch next in theatres. ⭐

For film buffs and casual moviegoers alike, we built a scout-inspired brand system that brings a sense of direction (and a little adventure) to discovery. The concave letterforms subtly mirror the curve of the big screen, while the North Star icon does what it’s always done—guiding your journey—only this time, toward your next favourite movie.

Each genre earns its own custom icon, inspired by classic scout badges, because your taste deserves a few merits. The colour palette was also intentionally chosen to stand apart—leaning into rich forest greens, starlight yellow, and bold hits of blue and orange. A clear departure from the familiar streaming palette of blues, whites, and reds, it reflects what MovieScout is all about: theatrical discovery, not more of the same.

Less wandering. More discovering.

Today we took a moment to celebrate.

Creative Report Card came out and we’re proud of where we landed. But more than that, we’re proud of how we got there.

This kind of recognition doesn’t come from one campaign or one team. It comes from a shared standard. From people who care deeply about the work. Who push each other. Who stay in it longer than they need to just to make it better.

It comes from believing that creativity isn’t just output. It’s impact.

Special shout out to our team members Keli Po***ck, Miranda Thorne, Melanie McKay, April Zabos, Holly Gallacher, Stephanie Kochorek and Wendy Chiu who made the list and represent the kind of thinking and craft we aim for every day.

You set the bar and keep raising it.

For —a sparkling hibiscus beverage—we turned “fine print” into the main event. A single mark unifies the brand and its better-for-you benefits, without slipping into the usual polite, beige territory. Instead, it’s bold, vibrant, and built to be craved.

BloomBurst’s custom typeface grows from the flower itself, with petal-forms woven into each character, turning packaging into a refreshing design system. Bursting with impact. 🌺

📚 A new chapter for 📚

We partnered with their team to bring their mission to life through a refreshed brand that celebrates the impact they make across Calgary’s public schools. From a new visual identity and Report to Community to updated collateral and a new website, every piece was designed to amplify the incredible work they do for students, teachers, and learning opportunities across the city.

We’re growing and looking for an Account Director.

If you’re the kind of person who loves strategic thinking + creating impact, we want to hear from you.

Lead clients, shape strategy, and help us make work with meaning.

Link in bio.

New work for

The raw data in 2025’s Quality of Life report initially showed an improvement on many of the tough numbers seen in 2024. But on closer inspection, the reality wasn’t quite so rosy. Though things appear to be better for many and the averages are up, when you pick those numbers apart, not all groups of people are experiencing the good, or the bad.

Diving deeper into the stats than we ever have before, we built this year’s design around these insights, contradictions, and correlations; in true editorial style, dissecting the typography, images and colours along with the numbers.

Printed in 3-colour Pantone, with full-page custom die-cut on front cover, and centre foldout spread.

Fresh brand alert! We worked with to bring their mission to life in a bold, modern way that puts fertility control back where it belongs — in your hands.

From a vibrant new visual identity to a voice that’s confident, warm, and real, every update was designed to make planning, protecting, and paying for your fertility future feel simple and empowering.

jk.mcdonald

New Work: The Harvester & Maple Old Fashioned. A new Fall LTO campaign celebrating the comfort of the in-between season, a little nostalgia, a lot of flavour, and a whole lot to be thankful for. 

Our creative taps into warm and delicious tones, retro ambience, and unapologetically generous layers in every bite (or sip). Big layers. Big energy. Big burger. It’s fresh, bold, and proudly product-first. 

And yes, it’s a big burger. We can confirm.

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