Inglewood Calgary

For the rebrand’s typographic direction, we studied the letterforms already embedded in the neighbourhood ✍️

Old signs, storefronts, community spaces and the textures that quietly shape them 🧱

Not to copy the past, but to understand it and build something that can carry it forward.

From what’s already here to what’s next, it all comes together NEXT WEEK!

We started by listening to the community for our rebrand. Now, we’re looking closer at what shaped what’s coming.

Before anything was designed, we paid attention.

🪧 To the signs.
🧱 The textures.
🏪 The storefronts.
📍 The places people remember.
🧡 The little details that already make Inglewood feel like Inglewood.

No inspiration pulled from somewhere else. No chasing trends. Just looking at what’s already here.

Over the next few posts, we’ll share some of the visual ingredients behind the rebrand — typography, illustration and colour.

The new identity started right here in the hood 🪿

The new identity is not about designing over Inglewood. 🎨

It's about designing with what was already here: the history, the warmth, the personality and the people who make it feel alive. 🧱

Throughout this process, the community told us what matters most. The character. The creativity. The independent spirit. The balance between honouring the past and making room for what's next. ✨

The rebrand wasn't created from a blank page. It was shaped by the stories, places and people that already define this neighbourhood. 🏙️

Inglewood gave us the direction. We simply followed it. 🪿

Coming soon. 🌙

Inglewood has never needed to try too hard.

The community asked for something authentic, expressive and unmistakably local for our rebrand. 🏙️

What they described was already here. Bright, buzzing, gritty and quirky. Unapologetically itself, and weird in the best way possible. ✨

So we kept it that way.

You have no idea what’s coming — you’re going to be over the moon. 🌙

No surprise, Inglewood doesn’t need a glow-up

It’s rooted, real, layered and imperfect, and that’s exactly the point.

From historic buildings to ghost signs and just the right amount of grit, you told us not to mess with the good stuff. So we didn’t.

The rebrand isn’t changing the story. It’s making it easier to read.

Coming soon. Historically speaking.

We heard this a lot (like, a lot). 📣

Swipe for what we heard on repeat: Inglewood feels personal. A neighbourhood where hellos are normal, faces feel familiar, and people show up for each other and the places they love. 🤝

Rebrand coming soon. Same soul, new look, built from everything that makes Inglewood feel like Inglewood.

Stay tuned. ✨

This is just the beginning. Stay close… something new is almost here. ❤️✨

Last year, we asked the Inglewood community to help shape our new visual identity—and hundreds of you showed up with thoughts, stories, and ideas that mattered. 🙌

What’s coming soon wasn’t built in isolation. It was built with you... and we wouldn’t have it any other way. 🤝

We can’t wait to show you what you helped create. 👀

Your weekend stroll just got upgraded. 👀

This weekend, InglewooDIY is taking over the streets with pop-ups you definitely didn’t plan on stumbling into ✨

Watch a chalk artists transform a sidewalk into a masterpiece, challenge a living statue not to blink, print your own keepsake at the Pop-Up Press, and wander through the InglewooDIY Market packed with local makers and creative finds.

Basically, your weekend plans just got way more interesting. 🎨🛍️🎭

✨ MAY 30 ✨

🤠 Copper Cowboy — Cody & Souix
1 – 3 p.m.

👕 Clothing Swap — The Alexandra Centre
9 a.m. – 5 p.m.

🖨️ Pop-Up Press — 9 Ave
12 – 3 p.m.

🧵 Thread by Thread — Stash
10 a.m. – 5 p.m.

🎭 Busker Crawl — 9 Ave
Various times

🎈 Balloon School — 9 Ave
1 – 3 p.m.

✨ MAY 31 ✨

🎭 Busker Crawl — 9 Ave
Various times

🛍️ InglewooDIY Market — Festival Hall
10 a.m. – 3 p.m.

🎨 Chalk Art — F45
12:30 – 4 p.m.

Spend the rest of the week discovering creativity around every corner at InglewooDIY ✨🎨

From hands-on workshops and live art demonstrations to immersive installations and local makers, Inglewood is turning into a hub of creativity and community.

Try something new, meet talented artists and artisans, and explore interactive experiences throughout the neighbourhood all weekend long.

Grab your friends and make a day of it 💛

Check the link in bio for the full schedule of workshops, events, and activities.