softcrushaf

5 years. Countless pours. Endless laughs. One incredible team. 🩷

Today we’re celebrating 5 Fun AF years of soft crush and raising a soft cheers to the people behind it all.

To our soft crush team!! Thank you for the creativity, hustle, passion, problem solving, event days, big ideas, and belief in building something different.

You’ve helped make soft crush the go-to for excellent no/low drinks and unforgettable moments.

And to everyone who has supported us along the way thank you for being part of this wild, sparkling ride.

soft cheers to 5 years. 🦄✨

(alcohol-free and sober-ish)

Now pouring at elma 🍸

The Light & Stormy made with Caleno Dark & Spicy, vanilla, ginger beer, cardamom ginger bubbles, and soda.

Spiced, refreshing, and exactly the kind of non alcoholic cocktail we want to be drinking heading into summer. Great to see thoughtful zero proof cocktails continuing to show up on incredible menus across Canada.

Sun’s out. BIBI’s in.

Your new summer crush in a can… bright blood orange, a little bitter, a little sweet, and ridiculously refreshing. It’s giving aperitivo hour, patio hangs, and “just one more” energy.

Sip it solo, mix it up, or just look cute holding it. No rules here.

Rethinking drinking, one can at a time.

DM us for the details 💗

Bright, fresh, and full of charm, this 0.5% Sauvignon Blanc from Southwest France shows exotic fruit, honeysuckle, citrus, and a clean mineral finish.
 
CDN CSPC: 130662
BC CSPC: W21578
 
A very easy yes for curious palates and mindful moments.

Connect with us for more info!

Grab and go. Small cans, big fan base.

Warmer days are on the way, time to grab and go.
Stock up now, these alcohol-free cans are ready for the flow.

Benjamin Bridge’s non-alc favourites are available in convenient 4-packs, made for wherever the day takes you. Crisp, refreshing, and easy to enjoy, whether you're out, hosting, or just taking it easy.

Perfect for patios, picnics, road trips, and everything in between.

Available now | Products:

Piquette Zero CDN +128701 | BC +W20787
Pink Piquette Zero CDN +128703 | BC+W20789
Ruby Piquette Zero CDN+139593 | BC Coming Soon*
Nova Zero CDN +128700 | BC +W20788

Find them at your local retailer or connect with your local rep for more info. 💓

We are at Willow Park until 2pm today.

If you have been hearing the buzz around alcohol free wines and not sure where to start, this is your moment to come by and see what it is all about.

Deena is pouring:

CSPC 858585 | Leitz Eins Zwei Zero Riesling
CSPC 858596 | Leitz Eins Zwei Zero Rosé
CSPC 868889 | Noughty Red Blend
CSPC 882226 | Bibi Bittersweet Aperitivo

A good way to head into the long weekend with options that do not compromise on flavour.

Swing by, taste, and explore what rethinking drinking can look like. 🦄🤩

NOUGHTY. No compromise. No alcohol. All the occasion.

Looking to elevate your non-alcoholic offering? Noughty delivers premium, organic, dealcoholized wines that actually taste like wine.

Why Noughty stands out:
• Crafted from real wine using gentle dealcoholization to retain structure and aroma
• Organic, vegan, and low sugar across the portfolio
• Poured in some of the world’s top restaurants and hotels
• A true alternative for guests choosing moderation without sacrificing experience

Check out the line up!

Sparkling Chardonnay
CDN: 847599 | BC: W17397

Sparkling Chardonnay Minis
CDN: 135072 | BC: W21720

Sparkling Rosé
CDN: 848626 | BC: W17462

Blanc
CDN: 884989 | BC: W19608

Rosé
CDN: 884990 | BC: W19609

Rouge
CDN: 868889 | BC: W18949

Monté
CDN: 135016 | BC: W21721

Victoria we are coming for you 🍸

We are heading to Free Spirit Victoria on March 26 at the Save On Foods Memorial Centre for the city’s biggest non alc wine, beer and cocktail tasting.

Come taste your way through our lineup featuring
Benjamin Bridge, Caleno, Colibri, Lautus, Noughty, Pyrene, Trabanco, Thomas Henry, and Undone.

From alcohol free sparkling and wines to aperitivos, cider and premium mixers, we are pouring some of the most exciting bottles in the non alc world right now.

Swing by our table, discover a new favourite and take a few home from the pop up shop.

Tickets and info
FreeSpiritVictoria.com

Dry January, island edition. 🌊

Spotted and looking right at home at Everything Wine Langford.

Love seeing non-alc options getting the spotlight all the way over on the Island.