Klever Programmatic

NYC friends 🍸🎤
Our Trivia Night at Bella Union is happening next Thursday, Feb 19!

Expect 2000s pop culture trivia, an open bar, and prizes for the winners 🏆
Bring your team, grab a drink, and come ready to have some fun.

🗓️ Feb 19
⏰ 6–8 PM
📍 Bella Union, NYC

👉RSVP via link in bio

A few weeks ago, we had a great evening celebrating our teammate Jaspreet and the exciting new chapter she’s about to begin.
At Klever we believe culture is built in moments like these. 🤝

Small moments. Strong teams. 🤍

This Halloween, the scariest thing in advertising isn’t ghosts or ghouls — it’s:
👀 Ads that haunt the wrong audience
💸 Budgets that vanish overnight
🧛 Data vampires draining transparency🕸️ Campaigns stuck in a web of complexity

At Klever, we believe programmatic doesn’t have to be spooky.

With the right data, clean supply paths, and a touch of strategy magic, your campaigns can go from trick to treat. 🍬

Tell us — what’s your biggest programmatic “horror story”?
The best answer gets eternal bragging rights (and maybe a silver stake for bad data). 😉

We’re thrilled to share that Klever is ranked #165 on The Globe and Mail’s 2025 Top Growing Companies list!

This recognition validates the ambition, grit, and teamwork behind our growth. It’s proof that when people believe in a vision—and bring their best every day—that momentum builds.

A huge thank you to every member of the Klever team, our partners, and our clients for being part of this journey. We’re proud of what we’ve built so far—and energized for what’s ahead.

Read the full Globe & Mail article via link in our bio!

Marketing to Gen Z? Think like a network.

At Klever, we help higher ed institutions reach prospective students through their communities—because Gen Z doesn’t move alone, they move in packs.

Here’s how we’re doing it:

📍 Geofence-based targeting
Show up where the conversations start—college fairs, rival campuses, SAT/ACT testing centers.

🎮 In-game + local streaming placements
From Fortnite to Twitch, students trust the ads they see with their people. It’s not just about placement—it’s about presence in shared spaces.

💬 Community > Micro-Personalization
We focus on community-based buying—a more scalable and contextually relevant approach than one-to-one targeting. It meets students where they already are—on group chats, in-game, and across shared digital spaces.

🔁 Pro Tip: Run community-based awareness campaigns alongside your evergreen efforts. Don’t just influence the student—influence the household.

The future of student recruitment isn’t hyper-personal—it’s hyper-social.

At Klever, we’ve always believed that smarter targeting isn’t just about better performance — it’s about being thoughtful and responsible with the way we connect.

Environmental responsibility is what drives so much of our innovation. That’s why we’re proud to be certified carbon neutral by BMO — a milestone that reflects our commitment to real, measurable change.

But we know this is just one step. The future of advertising has to address carbon in the digital space, which is why we launched Klever for the Planet — a hands-on initiative focused on reducing the industry’s carbon footprint while pushing for smarter, more sustainable practices.

And it’s not just about the work we do for clients. As a company, we’ve committed to reaching net-zero ourselves — actively measuring, reducing, and reporting our own corporate carbon footprint.

On Earth Day and every day, our goal stays the same: to do more with less — for people, for the planet, and for the future we all share. 💚

In a world where every client wants more impact for less budget, the question isn’t if you should be using programmatic and location-based marketing — it’s how strategically you’re using it.

We help agencies unlock smarter, sharper campaigns with Proximity — our location-powered audience solution that lets you target based on real-world behavior, not just broad demographics.

📍 Want to reach shoppers visiting a competitor?
📍Want to hit audiences attending specific events?
📍Want to retarget based on footfall patterns?

Programmatic + Location = a media plan that actually reflects how people live and move.

Curious — how are you currently using location data to sharpen targeting for your clients?

Let’s compare notes 👇

Who Is Proximity For? Let’s Paint a Picture. 🎯

Imagine you’re a marketing agency partnering with a national retailer, a quick-service restaurant, or maybe a large university. Your client isn’t just asking for more impressions or foot traffic—they want results.

They want the right people. The ones who are most likely to engage, convert, and come back again (and again).

So, how do you deliver on that promise in a way that’s not just creative—but strategic, data-driven, and wildly effective?

Enter Proximity.
This isn’t your average location-based marketing tool. Proximity is about understanding real-world consumer behavior at scale—where people go, what patterns they follow, and how their daily routines translate into purchase intent.

It’s about identifying high-value audiences based on where they’ve been—not just where they are. It’s about being relevant before the click, before the visit, and before your competitor even shows up on their radar.

If your clients are asking questions like:
✅ How can we reach people most likely to dine with us, shop with us, or apply to our program?
✅ Can we target based on lifestyle, habits, and actual location behavior?
✅ Are we turning insights into action?

Then Proximity is for you.

Whether you’re running a national campaign or zeroing in on local markets, Proximity gives you the tools to make marketing not just smarter—but more human.

Because great marketing isn’t just about where people are.
It’s about why they’re there—and what they’ll do next.

Let’s talk if this sounds like the missing piece to your strategy.

There’s something special about gathering as a team—whether in person or dialing in from afar. Our monthly briefings aren’t just meetings; they’re moments where our culture truly shines.

These sessions are where strategy meets spontaneity, and where questions often lead to even better questions. We walk in with updates, and walk out with insights, fresh ideas, and a renewed sense of purpose (plus a few good laughs along the way).

From product wins to lessons learned, every team member brings something valuable to the table—and we don’t just mean snacks. It’s this shared space that keeps us aligned, curious, and constantly evolving.

Onward and upward! 🌱💡

A couple of weeks ago, we let our love for networking and basketball collide in NYC. We kicked off hashtag in style with a watch party at one of our favorite spots, Bella Union. While the basketball action was intense, so was the excitement of bringing industry professionals together like this!

We watched top seeds like Kansas and Duke prove exactly why they were in the championship conversation, dominating their games like true contenders. And let’s not forget the Cinderella stories, like Furman, making their mark and shaking up the tournament. As the tournament has progressed, it’s been fun to watch the dominance of the No. 1 seeds.

But it wasn’t all just hoops—this event was a great opportunity to network! Whether we were talking bracket busters, predicting the next upset, or sharing a cold drink, it was the perfect blend of basketball and business. An unforgettable day of connecting with like-minded professionals.

A huge thank you to everyone who came out—here’s to more great games, even better conversations, and expanding our networks as the madness continues! 🍀🏀

Location-based marketing is revolutionizing how brands connect with consumers in real-time. With solutions like Klever’s Proximity, businesses can deliver hyper-targeted, context-aware experiences that drive engagement and conversions. Here are five creative campaign ideas to leverage proximity marketing:

🚀 1. Flash Deals for Nearby Shoppers
Trigger exclusive discounts when customers are near your store. A push notification like “You’re just steps away from 20% off your favorite sneakers! Stop by now!” can entice foot traffic and impulse purchases.

🎟 2. VIP Event Access & Upgrades
Enhance customer experiences at events or venues by offering location-based perks. Imagine attendees receiving a message like “Welcome to the concert! Head to Section A for a surprise VIP upgrade.”

☕ 3. Coffee Perks for Morning Commuters
Partner with coffee shops or transit hubs to send early-morning promos to nearby commuters. “Morning grind? Grab a free espresso shot with your coffee at Joe’s Café, just a block away!”

🏨 4. Smart Hotel Check-Ins & Local Recommendations
Hotels can use proximity solutions to streamline check-ins and enhance guest experiences. As guests arrive, they receive a message: “Welcome to The Grand! Tap here to check in. Explore top dining spots nearby.”

🏈 5. Stadium Fan Engagement
Sports teams and venues can activate real-time interactions with fans. A campaign might push an in-game poll, instant merch discounts, or special seat upgrades when fans enter the stadium.

💡 The Future is Proximity-Driven!
Location-based marketing helps brands connect with customers at the right place, at the right time. Want to explore how Klever’s Proximity can transform your campaigns? Check it out here: beklever.com/proximity-klever

What are your favorite location-based marketing ideas? Let’s discuss! 👇

🚀 Boost Revenue with Klever’s Proximity Solution!

📍 Custom Geofences – Target audiences in specific locations for higher engagement.
📍 Hyper-Local Targeting – Drive store traffic with precision ads.
📍 Real-Time Analytics – Optimize campaigns on the fly.
📍 Ad Personalization – Deliver relevant content using location data.
📍 High-Value Audiences – Maximize conversions across CTV, video & desktop.

Unlock next-level location-based marketing with Klever! 🔥