SAR Brandon
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At Wheat City Cycle in Brandon, Manitoba, you'll find ATV, Snowmobiles, dirt bikes and other powersports gear from industry leaders like Arctic Cat and KTM.
We pride ourselves on giving our customers the best service available, the best parts and accessories, and a staff that understands all aspects of our business. Our trained techs are ready for performance upgrades, repair and maintenance on all makes and models, secure online shopping and any other equipment services you require. If you're near Brandon, Whitehead or Cornwallis, stop by our retail
New gear alert! 🚨
We are hyped to announce that NEXX Helmets are now available at S.A.R. Premium protection meets premium style.
Come grab yours before they fly off the shelves! 👇
1620 1st Street North in Brandon!
06/09/2026
Saturday plans: Oak Lake Dirt Drags! 🏍️💨
S.A.R. is a proud sponsor of the Manitoba Dirt Riders, and our team will be on-site this Saturday.
📦 Trackside Delivery: Need us to bring parts out to you? Let us know ASAP so we can load them up before we head out. See you at the line! 🏁
Group 1 successfully converted from skeptics to believers. 😉
CFMOTO
06/08/2026
The CFMOTO Demo Tour has arrived in Brandon!
Pull up right now, check out the lineup, and let’s ride. You don’t want to miss this layout! 🏍️☀️
06/01/2026
The ultimate “do-it-all” machine has landed. 🛣️💼
The Yamaha Tracer 9 is officially on the floor at SAR Brandon. If you’re looking for a bike that offers effortless, all-day comfort without sacrificing that crisp, responsive power when you want to twist the throttle, this is the one.
It pairs an upright, ergonomic riding position with factory hard bags, perfect for a quick run out of town or a long, multi-day tour. It’s smooth, incredibly stable, and packed with modern rider tech like cruise control to take the strain out of the highway miles.
No pressure, just a fantastic sport-tourer that’s ready for the open road.
Stop by SAR Brandon today, come check it out for yourself. 👇
05/27/2026
🥵 Manitoba weather: Very hot.
🥶 The SAR showroom: Incredibly cool.
🔥 Our deals: Very, very hot.
Escape the heatwave and come hang out in our air-conditioned showroom in Brandon. Cool down, chat with the team, and score some hot prices while you’re at it! See you soon! 👇
05/12/2026
Light up the night. 🌙
The Mountain Lab W2000 Flashlight Kit is built for those who don’t head home just because the sun goes down. With 1800 lumens, a wireless handlebar remote, and GoPro compatibility, it’s the ultimate setup for your next mission.
05/06/2026
🏁 THE WAIT IS OVER! 🏁
The first MBMX race of the season is hitting Grunthal this weekend, and we couldn’t be more stoked to be the series sponsor for the 2026 season!
Who’s ready to gate drop? 🙋♂️🙋♀️
NEED PARTS? 🛠️
Don’t get sidelined by a broken lever or a worn chain. If you need anything for the weekend, let us know by noon on Friday. We’ll pack it up and bring it straight to Grunthal for you!
Drop a comment if we’ll see you there! 👇
05/01/2026
The best memories are made on two wheels.
Our KTM and GASGAS STACYC bikes are built to handle the dirt while teaching the basics of balance and power.
📍 Visit us at S.A.R. in Brandon and get the whole crew ready for the season!
Click here to claim your Sponsored Listing.
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Address
1620/1st Street NORTH
Brandon, MB
R7C1A4
Opening Hours
| Monday | 8:30am - 5:30pm |
| Tuesday | 8:30am - 5:30pm |
| Wednesday | 8:30am - 5:30pm |
| Thursday | 8:30am - 5:30pm |
| Friday | 8:30am - 5:30pm |
| Saturday | 10am - 2pm |