Link Creative

People connect with people.

Having your team or people you work with share their experiences is a powerful way to build connection. We create setups like this to capture those important stories on camera.

Hearing someone share a genuine experience builds so much trust. It adds a human element that a website or a text post can’t replace.

If you want to communicate why your work matters, put your people in front of the camera and let them do the talking!

Introducing the starting line-up...🎬

Creating a space where people feel comfortable sharing their stories requires the right tools.

Click through to meet some of our team members and their very specific roles on set!

That’s a wrap on month 1 in the new studio! 🎬

For a long time, we dreamed of having a dedicated home base like this where we had absolute control over the environment.

It feels so amazing to see the studio doing exactly what it was built to do. Huge thanks to the team who helped us kick off our first month in the new space!

There’s never a bad day to be on set, but getting to be on our 𝘰𝘸𝘯 set this last month has been pretty sweet. 😁

Never a bad day to be on set. 🎬

Happy Saturday!

We're building a studio!! 🎬

We’ve been dreaming of it for a while, and it feels surreal to actually have the project underway!

We’re building a space that has 3 different background options, sound deadening, a space for monitoring and review, and a hair/make-up station. It’s going to be a cozy studio space, perfect for interviews and script reads.

We’re still in the demolition phase, but we can’t wait to share updates as the project goes on.

And you already know we’ve got a timelapse cam set up to capture the whole transformation. 😊

Stay tuned!

All set up and ready to interview!

It's so important to have a test subject to help with dialing in the framing, lighting, and audio before the interviewee even sits down. This prep makes the session go smoothly and keeps everything on track.

In this case, the set up was fairly quick, because it's hard to go wrong with natural window light + a cozy local cafe. 😊

Authenticity is huge when it comes to interviews. When the interviewee is relaxed and comfortable, it goes such a long way to make the video authentic and, ultimately, effective. We work hard to bring realness and authenticity out of every interviewee we work with. There are 4 key ways that we do this:

1. A Relaxed Atmosphere: We create a calm and relaxed atmosphere by coming in, setting up, and presenting ourselves in a way that puts people at ease.

2. Warm-up Questions: We ask warm-up questions like, “What’s your favourite colour?” to help people get comfortable speaking with the cameras present.

3. Non-Verbal Encouragement: We nod, smile, make facial expressions, and use other non-verbal cues to encourage the interviewee and show that we are actively listening.

4. Seamless Transitions: We transition seamlessly into recording without making a big scene or calling “Action!” to draw attention to the cameras. We want the interviewee to forget the cameras are there and feel like they are just having a conversation.